Arnott Biscuits Business Model Analysis

This assignment requires an analysis of Arnott Biscuits' current business model. Students must identify key elements of the model, evaluate its strengths and weaknesses, and propose potential adaptations to ensure the company's continued success in a dynamic marketplace. The focus is on developing strategic recommendations for Arnott Biscuits based on a thorough understanding of its current position and future challenges.

BUSINESS MODEL

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business models is the methods through which the company use to generate income and
revenues and make a very high profits with the help of firm's several operations. Basically it
provides the logistical aid to company so that it can be able to perform effective and desirable
manner that will lead in attaining its standards and goals. This methods are used so that services
to clients can be offered in more satisfactory manner (Afuah, 2014). In this essay, discussion
about the business model will be done and its implications in the organisation. With reference to
Arnott's Biscuits, several business model will be described along with that archetypes will be
considered that is very much in a business to develop effective models.
MAIN BODY
Business model is the way through which the organisation generate its profits by carrying
out all its operations and functions in most effective and appropriate manner. Basically it is the
rationale study which states how a company use to create, delivers and captures the value.
According to Anttiroiko, Valkama and Bailey, (2014), business models avails the conceptual
strategies that can help in processing the entire work. These model helps organisation in
performing in-depth study and analysis of the several business aspects. Business model basically
includes 9 blocks of building through which a company can be able to perform appropriately.
These are customers segmentations, channels, value proposition, revenue stream, customers
relationship, key activities, key resources, cost structure, key partners. These are the very
important aspects that are very much indulged in building up the business model in an
organisation.
All the information that are collected with reference to these factors are very useful for
the organisation as because this will support company in analysing the processes that will assist
in attaining organisation's goals and objectives. These are very aiding factors as because this will
help in considering the fact that all those aspects that are introduced in company will create value
to it. This will attract more and more customers towards Arnott Biscuits's products and services.
There are various aspect that influence business model to get performed appropriately factors are
the external factors. As per Apostolou and et. al., (2011), business model is having a very direct
impact upon the business activities. Arnott Biscuits's business model is to create and maintain a
direct trading system where customers are dealt in appropriate manner that can satisfy their needs
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and wants. Introducing this model, company is able to develop several suitable strategies which
help it in continuously progressing in doing innovative things.
As view point of Casadesus-Masanell and Ricart, (2010), Archetype is the concept which
has been drawn out by Carl Jung who states that there are numerous fundamental personalities
and responsibilities that is required to develop a unique personality. E-business archetypes are
the basis of the business which is helping an organisation to develop effective and approachable
business models so that they can be able to develop their operations and functions in most
reliable way. It basically includes the seven abstracts of the various factors that is very essential
to create a business models. The primary archetype includes the product, services and trades
whereas the secondary archetype includes the subscription, marketplace, brokerage and
ecosystem. This functions in "more significant" level of unaware than, the insurance frameworks
or most other psychodynamic plans. They address the gained, normal slants in wisdom, imagery,
and feeling in the human species. Arnott Biscuits can use it in effective way to enhance the
productivity and to strengthen their work so that customers can be treat and served in satisfactory
manner.
According to Casadesus-Masanell and Tarzijan, (2012), An activity system is a course of
action of related progressive activities focused on a firm, including those drove by the central
organisation system, its stakeholders, dealers or customers, etc. This structure are the limits and
boundaries of the company that need to be taken in consideration so that a proper business plan
can be followed. Business model is an activity system as because this properly guide the
management to perform the work appropriately and in effective manner. This system is very
essential for an organisation to adapt it as because there are many problems that come across that
has to be meet very properly so that this model really works a lot.
Business model is a very important aspect as because this will help in maintaining the
cost of the company. As Arnott Biscuits is very effectively practising its operations and functions
it is very essential for it to develop the models so that cost revenue can be managed and
appropriate and desired profits can be generated with their innovative strategies and plans. The
model is very effective as it will help in knowing the cost and its return. It is assisting Arnott's
Biscuits in forecasting all the required financial aspect to carry out all the operations and
activities. It is very essential and supportive for company as this guides and help in managing all
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the cost properly and will lead in sustaining in competitive market. This can only be attaining
with aid of effective business models.
As asserted by Chen, Cheng and Mehta, (2013), a business model is a conceptualisation
tool which is having various set of factors and elements which helps in allowing the business
activities in a logistical manner. Basically this model is very helpful in attaining the
organisations goal effectively as it assist in facing various problems and issues related to the
business activities. They are used to depict the regard making reason of relationship at a
particular moment in time. In this way the caught on doubt is that designs of activity remain
persisting after some time, and that choices are every so often adjusted. Accordance to Doleski,
(2015), regardless, really plans of activity don't persist for endlessness. Company routinely need
to review their plans of activity in order to keep as per advancing conditions. As an outcome,
conflicts that designs of activity need to remain mindful of external changes in the midst of all
phases from progression to abuse.
Dynamic framework basically focuses upon the aspects that is related to the economic
value of company in the market. It is very essential tool that will help in creating values. Static
and dynamic problems are affecting the business to perform its work in appropriate and effective
manner, it is very necessary to have a proper management that can be attained with the support
of business models that will bring prosperity in Arnott Biscuits. With pure implementation of
innovative strategies and plans support of business model all the consequences and problems
whether its nature is dynamic or may be it is of static nature. It can be very easily resolved and
Arnott Biscuits will be able to serve its clients and customers the manner they want and this will
help in making consumers satisfied.
View point of Holtgrewe, (2014), business context are the set of scope and areas that are
required by company to gather any information. In general it can be stated as the method
through which organisation can be able to analyse all the environmental factors where a business
can carry out its operations and activities. This helps in identifying the people who plays a very
important role in the development of the business domain in market. Changes are the very
important aspect of life, it has to be accepted in a business as time changes the trends and needs
of market also get changes, it is very essential for Arnott Biscuits to adapt and accept all the
changes that are very much necessary to survive in market.
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As asserted by Kolmos and Holgaard, (2015), change is the principle consistent thing, "
Change is inevitable yet as often as possible it's less requesting said than completed in light of
the way that each change faces resistance in some casing and passes on with it certain results.
Notion of change states that it can be mould of any modification can not be be if market need
changes then company has to follow that it need to take all the aspect of external environment
according to the requirements of customers and the industry. External factors always changes as
to survive in market, organisation need to cope up with them. This will help it in having a proper
control over the actions that has been taken by Arnott Biscuits, along with that it will be able to
attain the commitments that has been drawn by it. The business model that are introduced by
company need to be strong enough to match the external changes.
According to Pels and Kidd, (2015), The rise of the big data is just the way to
communicate. Company as is adapting latest trends and techniques that has to be utilised
appropriately so that company can be able to perform all its work in effective manner. Basically
big data begins with the path that there is essentially a larger number of information coasting
around these days than whenever in late memory, and it is being put to remarkable new
livelihoods. This big data is specific from the internet, regardless of the way that the Web makes
it extensively more straightforward to assemble and offer data.
As per Stark, (2015), big data is tied in with an option that is other than correspondence:
the contemplation is that we can pick up from a huge gathering of information things that we
couldn't get a handle on when we used simply smaller aggregates. This aspect has impacted the
organisation in more effective manner as through various modes at present time Arnott Biscuits
is communicating and having a very great deals with customers. Latest channel of interaction is
been used by it as with the use of internet. Through online media and social networking sites it
has adapted so that it can be able to inform the customers about its products and services.
In accordance to Viitanen and Kingston, (2014), organisation is adapting various business
models through which it can be able to carry out its operations and function in smooth manner
and according to that innovative strategies can be introduced. As per the changes takes place in
market to meet them it become very essential for the organisation to plan and make strategies
accordingly, it is a very vital aspect that need to be practices in company. Negative and positive
both impact can be the impact of change in business model. Positive manner is that company will
get the opportunity to develop new strategies and policies which can meet in market
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requirements whereas the in negative it may occur is the resistance of workforce that will affect
the business model to get enhanced. It is very essential to meet the needs as per the demands
changes has to be accepted otherwise others will take over the position in market.
CONCLUSION
From the argument it has been concluded that there are various models that need to be
analysed and introduced by company into its practices so that they can be able to perform work
properly. Changes are also there which is a natural aspect that need to be adapted as and when it
takes place. Arnott Biscuits business model that it can adopt has also been concluded in this
essay so that company can be able to develop its business plans to survive in market.
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REFERENCES
Books and Journals
Afuah, A., 2014. Business Model Innovation: Concepts, Analysis, and Cases. Routledge.
Anttiroiko, A. V., Valkama, P. and Bailey, S. J., 2014. Smart cities in the new service economy:
building platforms for smart services. AI & society. 29(3). pp.323-334.
Apostolou, D. and et. al., 2011. A collaborative decision framework for managing changes in e-
Government services. Government Information Quarterly. 28(1). pp.101-116.
Casadesus-Masanell, R. and Ricart, J. E., 2010. From strategy to business models and to tactics.
Long Range Planning. 43(2–3). pp. 195–215.
Casadesus-Masanell, R. and Tarzijan, J., 2012. When one business model isn’t enough. Harvard
Business Review (January–February). pp. 1–6.
Chen, S., Cheng, A. and Mehta, K., 2013. A review of telemedicine business models.
Telemedicine and e-Health. 19(4). pp.287-297.
Doleski, O. D., 2015. Integrated Business Model: Applying the St. Gallen Management Concept
to Business Models. Springer.
Holtgrewe, U., 2014. New new technologies: the future and the present of work in information
and communication technology. New technology, work and employment. 29(1). pp.9-24.
Kolmos, A. and Holgaard, J. E., 2015. Design of virtual PBL cases for sustainability and
employability. Global Research Community: Collaboration and Developments. p.312.
Pels, J. and Kidd, T. A., 2015. Business model innovation: Learning from a high-tech-low-fee
medical healthcare model for the BOP. International Journal of Pharmaceutical and
Healthcare Marketing. 9(3). pp.200-218.
Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management (Volume 1)
(pp. 1-29). Springer International Publishing.
Viitanen, J. and Kingston, R., 2014. Smart cities and green growth: outsourcing democratic and
environmental resilience to the global technology sector. Environment and Planning A.
46(4). pp.803-819.
Zott, C., Amit, R. and Massa, L., 2011. The business model: recent developments and future
research. Journal of management. 37(4). pp.1019-1042.
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