Serving Customers in Global Markets - Business Model of Nike and Marketing Plan for Pro Hijab

SERVING
CUSTOMERS IN
GLOBAL MARKETS
MN5006QA
Contents

TASK...............................................................................................................................................3
Business Model of Nike...............................................................................................................3
Recommendation for developing marketing plan to Nike for Pro Hijab.....................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business innovation is one of the important key factor in defining success of any business
organisation. It is important to bring creativity and innovation to existing products in order to
expand or promote growth to company (Jansen, Steenbakkers and Jägers, 2017). It contributes in
remaining competitive in dynamic market. This report is based on Nike, world’s leading
sportswear company. This report will cover the business models that Nike had opted in
promoting and developing Pro –Hijab. In addition to that, it will also cover recommendation to
Nike in formulating marketing plan for Pro Hijab in UK.
TASK
Business Model of Nike
The core aims for any business organisation if to earn profit along with remain competitive in
market. In case study of Pro Hijab case study. Nike is focusing on providing Hijab to cover
female ahletetes while working out or playing sports. This keeps them attached to their culture
and tradition. As there are many companies that offers Hijab but Nike wanted to serve different
to their female athletes. As Nike did market study and have conversation with different athletes
and coaches in order to better unde4rstand their needs. This strategy makes Nike in uplifting its
brand value in for of pro Hijab. Following are some business models of Nike.
 Customer segment model – This model was effectively help Nike in building brand value
as it targets Muslim female athletes in general and major focus on Middle east athletes. It
had conducted a market research in which it deeply understands the needs of Muslim
female athletes. The main focus of Nike is providing better quality of Hijab to Muslim
athletes. It has opted segmentation strategy in which it can save cost of unnecessary of
targeting non-essential customer.
 Business Innovation Model – This model is opted by Nike in order to create willingness
to buy their Pro Hijab. This business model provides framework which helps in
identifying, advancing and implementing ideas to business in order to make company
more efficient (French, 2017). Nike did a market analysis which helps in better
understanding of their target customers and making a product that fulfils customer’s
expectation. This innovation model helps Nike in becoming more productive and
efficient company.