This case study explains how Nike adopts a marketing orientation in developing 'Pro-Hijab' using marketing mix and segmentation, targeting, and positioning models. It also provides advice for developing a marketing plan for the 'Pro Hijab' in the UK, including market research, segmentation, competitive analysis, and digital marketing. The study is relevant to MN5006 Serving Customers in Global Markets.

Paired Written Assignment

This assignment is based on a case study that focuses on Nike's 'Pro Hijab' and its targeting of Muslim women athletes.

Learn how Nike adopts a marketing orientation in developing 'Pro-Hijab' and get advice for developing a marketing plan for the 'Pro Hijab' in the UK. Read the case study now!

Nike 'Pro Hijab' Case Study - Marketing Orientation and Plan

This case study analyzes how Nike adopts a marketing orientation in developing 'Pro-Hijab' using marketing models and theories. It also provides advice for developing a marketing plan for the 'Pro Hijab' in the UK.

Nike ‘Pro Hijab’ Case Study: Serving Customers in Global Markets

This article discusses how Nike adopted marketing orientation to develop the Pro-Hijab using targeted segmentation, marketing mix, and promotion. It also provides advice on developing a marketing plan for Pro-Hijab in the UK, including creating a sense of community, approaching customers, reviewing feedback, working on feedback, and performing internal and external analysis.

Marketing

Nike Pro Hijab Case Study: Serving Customers in Global Markets

This report analyzes Nike's market orientation strategy for developing Pro-Hijab, including the STP model and 4Ps of marketing. It also provides recommendations for developing a marketing plan for Pro-Hijab in the UK, such as focusing on cultural aspects and offline modes of marketing. The report includes references to various studies and journals.

Nike's Market Orientation Strategy for Developing Pro-Hijab

This case study explains how Nike adopts a marketing orientation in developing Pro-Hijab using appropriate marketing models and theories. It also provides advice on developing a marketing plan for Pro-Hijab in the UK using STP model and marketing tools and techniques.

Nike Pro Hijab: Marketing Orientation and Plan

This report discusses Nike's business model for Pro Hijab, which targets Muslim female athletes, and provides recommendations for developing a marketing plan for the UK market. Nike's customer segment model, business innovation model, mixed response model, and new market model are discussed in detail.

Serving Customers in Global Markets - Business Model of Nike and Marketing Plan for Pro Hijab

This report discusses Nike's marketing orientation in developing Pro-Hijab and how it uses the marketing mix to serve the needs of customers. It also provides recommendations for developing a marketing plan for Pro-Hijab in the UK, including raising awareness through social media campaigns and brand endorsements from famous athletes.

Nike 'Pro Hijab' Case Study - Marketing Orientation and Plan

Nike ‘Pro Hijab’ Case Study: Serving Customers in Global Marketslg...

Nike Pro Hijab Case Study: Serving Customers in Global Marketslg...

Nike's Market Orientation Strategy for Developing Pro-Hijablg...

Nike Pro Hijab: Marketing Orientation and Planlg...

Serving Customers in Global Markets - Business Model of Nike and Marketing Plan for Pro Hijablg...

Nike's Marketing Orientation for Pro-Hijab & Developing a Marketing Plan for UKlg...

Nike ‘Pro Hijab’ Case Study: Serving Customers in Global Markets

Nike Pro Hijab Case Study: Serving Customers in Global Markets

Nike's Market Orientation Strategy for Developing Pro-Hijab

Nike Pro Hijab: Marketing Orientation and Plan

Serving Customers in Global Markets - Business Model of Nike and Marketing Plan for Pro Hijab

Nike's Marketing Orientation for Pro-Hijab & Developing a Marketing Plan for UK