Nike's Marketing Orientation for Pro-Hijab & Developing a Marketing Plan for UK

Case Study

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Explain how Nike adopts a marketing orientation in developing "Pro-Hijab”...........................3
What advice would you give Nike for developing a marketing plan for the "Pro-Hijab" in the
UK?.............................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES:...............................................................................................................................7
Books and Journals.....................................................................................................................7

INTRODUCTION
It is important to serve the needs and wants of global customers. It is necessary to analyse
the culture and trend in global business so that the company is able to satisfy the requirements of
the customers (Martínez-López and et.al., 2020). This report is based on Nike ‘Pro Hijab’. Nike
is an American multinational corporation that deals in several products such as footwear,
apparel, equipment, accessories, and services. This report involves discussion related to the
marketing models, theories so that the campaign is launched properly. Afterwards, the marketing
plan for launching the ‘Pro Hijab’ in UK is analysed.
MAIN BODY
Explain how Nike adopts a marketing orientation in developing "Pro-Hijab”
Marketing orientation is a philosophy that is used to identify the needs and wants of the
customers. It is an approach that helps the company to deal with the needs and wants of the
customers in effective manner (Kotler and et.al., 2019). it is seen that; Nike works to carry on
proper research of the market so that they are able to serve their needs by launching effective
products.
Customer orientation: It is seen that Nike works to know about the needs and wants of
the customers so that they are able to satisfy te requirements of customers in effective manner.