Operational Strategies for BMW and Audi to Gain Market Share

Business Operations

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Introduction of company wide operations to improve the strategy.........................................3
2. Operational strategies for BMW and Audi to gain market share.............................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business operations can be defined as a set of activities which a business engage in on a
regular basis in order to increase the values of the business to generate profits. Also, these
business operations are to be optimised for generation of huge amount of revenues from the
market. One of the important outcome of business operations is harvesting of value for the
business through the assets owned by the company and these assets can be both tangible and
intangible. Present report is based on the case study on Mercedes-Benz which is facing problems
is problems in their business operations and is struggling in achieving a competitive advantage a
head of BMW and Audi. Company has been struggling with the quality control problems on may
of its vehicles which has disappointed its loyal customers which have forced them to move
towards the competitors such as Audi or BMW. Cars of Mercedes-Benz had some problems with
alternators, batteries, brakes which made since 2001 which resulted in 1.3 million of cars to be
returned to dealers to get fixed which has affected the company's reputation and profitability
since. This report discusses introducing the company wide new operations for improving the
strategy and also different operational strategies that can be applied by BMW and Audi In order
to gain market share over Mercedes-Benz.
MAIN BODY
1. Introduction of company wide operations to improve the strategy
Business operations for any company can be always improved for successful operations
of business, honing effectiveness and efficiency. As Mercedes-Benz is facing a series of
problems in their operations which has slowed down the growth of their business and
profitability. Even it has affected the company's brand image that has been advantageous to its
competitors such as BMW and Audi. So, it is really important for the company to gain the trust
of its lost customers and improve its quality of cars in order to survive in the market. The only
way to improve its business operations is to improve its strategies of operations which can help
the company to overcome the problems a company is facing (Choi, Chan and Yue, 2016).
Operations management is the most important part for developing a business and it mostly
concerned with the efficiency as well as conversion of raw materials in goods and services. This
can help Mercedes-Benz in maximising the profits of the company and improve its public image.
So, in order to introduce company wide various development strategies, Mercedes-Benz can