Introduction to Business Operations and Services

Introduction to business
operations and services

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Introduction of the company wide operations improvement strategy.............................................3
Overview or profile of the Mercedes Benz.................................................................................3
Competitor’s analysis of Mercedes Benz ...................................................................................4
Financial highlights.....................................................................................................................4
Issues facing by Mercedes Benz. ...............................................................................................5
Company wide operations improvement strategy.......................................................................6
Advise on the operational strategies that BMW and Ferrari can implement to gain market share
from Mercedes-Benz........................................................................................................................9
Introduction about BMW............................................................................................................9
Introduction about Ferrari...........................................................................................................9
Suggested operational strategies to gain market share from Mercedes Benz...........................10
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................12
Books and journals ...................................................................................................................12

INTRODUCTION
Analysis of business performer is important for business organisation to maintain
different function in appropriate way. This is because there are number of function in
performance on organization which create differences. In order to cover these differences and
perform function in appropriate way, organisation use business performance analysis. This is
responsibility of management in organisation to analysis the current performance of organisation
in different function and formulate effective strategies which can be use to cover differences in
performance. In current business environment, it is needed that organisation use to identify
internal and external factors which has direct impact on performance of organisation (Alreshidi,
2018) . This is because it is helps in formulation of number of functions which will prevent
organisation and safeguard performance of employees accordingly to current functions. This
report is also based on study on Mercedes-Benz in order to gain information about current
system and failure in operation of organisation. Mercedes-Benz is an car manufacture
organisation which is famous for its world class cars. This is luxury car manufacturer which is
facing number of irregularity into down step in market. This report consist information about
number of function which ha to be performed by organisation in order to achieve business
objectives. It also includes providence of information about company wide operations
improvement strategy and the operational strategies that can be implemented by BMW and
Ferrari to gain market share from Mercedes Benz.
MAIN BODY
Introduction of the company wide operations improvement strategy
Overview or profile of the Mercedes Benz
Mercedes Benz is an global car manufacturing organisation which is performing its
function at global level. It was founded in 1926 by Karl Benz, Gottlieb Daimler as an small car
manufacturing firm. It is performing its function from its headquarter in Stuttgart, Germany.
This is popularly known for its wide product ranges and luxury looks which include luxury
vehicles, trucks, vans, coaches, buses and ambulances. This is also operating in sports function
where organization is using sponsorship programmes (Bruno, 2019Enneking and et. al., 2019).
The main mote of firm is to provide high class services to is customer where it provide good
product mix in order to relation and perform function this is use by organisation to achieve

business objectives and manage function in appropriate way. Company is holding strong
position in market in relation to its premium car and other auto-mobile. This is also helpful to
organisation is using its global reach and performing its function at global level because of
quality products.
Competitor’s analysis of Mercedes Benz
Mercedes-Benz is performing it function at global level which makes it essential for
organisation to perform and mange all these in appropriate way. Here organization is -
performing as a division of Daimler AG, a German company. It is dealing in number of
products, where the main product of organization are luxury vehicles, Lorries, coaches and many
other products. There are number of competitors to the products of organisation which are
impacting on sales of product and services offered by organization. These are Jaguar, BMW,
Audi, Ferrari, Volvo, Porsche, Volkswagen, Aston Martin etc. all these competitors of
organisation are using different strategies which are impacting on organisation and has to be
identified in order to achieve business objectives. Audi and BMW are the main competitor of
organisation which are impacting on performance and business function of firm (Evangelos,
KGupta and Rastogi). Audi is in direct competition to Mercedes-Benz because it is operating
with better design. Audi is operating with more than 9 production units which is grater that
Mercedes-Benz. This facilitates organisation facts production and better innovation according to
demand of cars. BMW is also acting as a competitor to organisation as it is using number of
products. For the success and sustainable growth company should reduce the employee turnover
that means they should hold talented workforce. They also consider the quality of product so that
they provide best quality with affordable prices so that they take competitive advantage. It
directly boost the growth and maintain the brand name in the market.
Financial highlights
There are many functions that performed by organisation for the accomplishment
business function and manage profitable. This is dependent on finance in organization and using
function in appropriate manner. This include number of analysis which can be use by
organisation to perform function and achieve better profits in current business. In context of
present report some of these analysis in context of Mercedes-Benz are discuss below. All these
show current performer of organisation to achieve its business objectives.
.