Business Opportunities in Hospitality Sector

This document discusses the emerging trends and business opportunities in the hospitality sector, with a focus on St. Athans Hotel. It explores the use of feasibility study and technological advancements in improving customer service and gaining a competitive advantage.

Business Opportunity
Report

EXECUTIVE SUMMARY
The document has presented the information in relation to different opportunities which
can be grabbed or adopted by an organisation in order to reach to an all new level. Also, report
has delivered the use of feasibility study that an organisation can perform while developing a
whole new product in order to improve the sustainability at market place. Also, competitive
advantages can effectively be gained by St. Athans Hotel through adopting different
technological mega trends into existing operations.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................3
Main Body.......................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business opportunity is defined as an investment which is made by an organisation in
order to develop as well as expand activities in an effective manner. Along with this, it is defined
as identifying market trends as well as customer trends and then grab opportunities for the
business that leads towards success (Lmadani, 2018). It enables an organisation to take new steps
within the market which assist in raising market share of a company. In the present report,
Hospitality industry is chosen as a sector which is considered as emerging and growing business
in this competitive world. For this, St. Athans Hotel is considered as base company. It was
established in the year 2009 and is situated at Camden, London. The report covers emerging
trends within the hospitality sector which is important for an organisation to examine in order to
give better service to customers. In addition to this, the report describes business opportunities in
the hospitality sector. It is significant to gain knowledge regarding intuitive & analytical
approach to business opportunity.
Main Body
In this competitive world, hospitality sector is one of the fast growing and profitable
sector among all the industries. Hospitality industry is broad and offer various types of products
and services such as accommodation, lodging, entertainment, food & beverages and so on. In
addition to this, hospitality industry faces a lot of challenges due to change in trends as well as
customer requirements. By the assistance of innovative technologies, an organisation deal in
these sector is able to give effective service to customers (Nielsen, 2019). Mega trends is defined
as global and macro economic factors that impact on the society, business activities, culture &
economy of a country. It reflects that , they are foundation stones in order to examine coming era
where alteration takes place in a rapid manner. The major emerging trends which is analysed are
robotics, artificial intelligence, advanced technologies and so on. Some of the emerging trends
within the hospitality industry which have been emerged in recent years is mentioned below:
Emerging trends within hospitality sector:
Artificial Intelligence: It is determined that artificial intelligence plays an essential role
in the hospitality sector as it assist making improvements in the customer service. In today's
world, almost all the restaurant & hotels were providing AI service that help in communication
with customers in a proper manner. By the assistance of AI, there is decline in waiting line of

customers & companies is easily able to solve queries of customers. St Athans hotel has
introduced AI voice controlled services which assist in easily interact with customers. Along
with this, tourist information hubs is also open in hotels which helps in attracting more number
of customers towards Hotel.
Advancement in technologies: It is determine as one of the main emerging trend within
the hospitality sector as it allows companies to reach anywhere globally and increases customer
base number that leads to enhancement in sales as well as profits of Hotel (PAKSOY, 2018).
There are various technologies like biometric that assist hospitality sector to authenticate
customer in an effective manner. In relation to St Athans Hotel, it is determined that organisation
uses digital technology & social media applications line Facebook, YouTube, Instagram in order
to promote there services at global level.
Booming global tourism: Nowadays, companies offer services at lower prices which
enables more number of people to travel globally within their budget. In addition to this, it has
been analysed that increase in GDP enables citizens of a particular country to travel the whole
world in a best manner. Due to raise in income level of people, there is change in expectations of
customers from these sector due to which companies is required to make alteration in their
business activities. With reference to St Athans Hotel, it will also help them to satisfy customers
and develop positive mindset of people that leads to enhancement in market share of particular
industry.
Robotics: It is one of the emerging trend that assist an organisation to provide better and
effective services to customers. Nowadays, robots have been taken place of staff members or
employees that provide timely and good service to customers. By the assistance of this, it is
getting easy for companies to cut down their cost and raise their profit level. In relation to St.
Athans Hotel, it presently launched robot system in order to attract more customer.
Emerging business opportunity within the hospitality sector:
Service sector is determined as vibrant element of the economy. Hospitality sector
accounts more than half of GDP Of country and is considered as fast growing sector globally.
One of the most important sub-set of service sector is hospitality sector that involves talented and
effective employees. The country United Kingdom that is packed with renowned figures like
Nelson, Churchill and Shakespeare attracts people to visit in their country. In hospitality
industry, there are various types of job opportunities which have been emerged are as follows:

Travel blogger: It is determined that due to digital and advanced technologies, Travel
blogging is getting one of the most emerging job in the hospitality industry (Sang, Kotake and
Takahashi, 2018) (SUN, YANG and LIN, 2018). Travel bloggers visit the places and promote
that particular area through their creativity that attracts people to visit. They put unique things on
their blogs that encourage people to travel more and roam all around the world. For instance,
local advertising, Sponsorship can provide money as well as income for bloggers.
Shuttle service: Transportation plays an essential role within the hospitality sector which
bring people to move from one place to another and explore all around the world. Nowadays,
Hotels add travelling services for their customers and also provide pick & drop service to tourists
so that they can easily reach to Hotel that builds positive mindset and leads to increase in future
sales and profits. In addition to this, luggage service is also provided by St. Athans Hotel in order
to provide better service to their customers.
Travel agency: This agencies provide tour & travel packages to people at affordable
prices. In United Kingdom, travel agency is becoming emerging trends in hospitality sector. Due
to increases in number of visit of people to different countries. Travel agencies provide ample
number of job opportunities in market which impact positively on the GDP also. Travel agencies
also provide online ticket system for the ease of people and also international travel packages in
a best manner.
Event management: This is particularly one of the crucial management that could help a
company in enhancing profit ratios through considering different range of entrepreneurial
opportunities. Over the years, there are many business firms has become much more responsible
for offering customers with appropriate and satisfactory services (SUN, YANG and LIN, 2018).
This is where, companies organised different range of events in relation to grab the attention of
larger audiences. On the other hand, it is said that various events also fluctuates from enormous
scope to worldwide occasions and furthermore to the private occasions. There are various
administrations which are taken into consideration within the hospitality industry and these are:
birthday celebrations, meeting related gatherings, presentations, wedding festivities, corporate
courses, workshops, melodic shows, organization meetings, big name advancements, street
appears, design, big name shows, film grants and more. In the same way, St. Athans Hotel is
also looking forward to bring changes within their existing working, where simulation of
artificial intelligence and robotics will help in serving clients with right service in correct time.

Proposal for the new product or service in the hospitality sector:
In present context, hospitality industry consists of dynamic nature where customer's
mindset gets changes regularly. This is where, it is vital for companies that are dealing within
this sector to analyse the trends of the market and shift of mindset of potential customers.
Product Development in present time referred to a process, which consists of different elements
like identification of trends, analysing the specific needs of customers of St. Athans Hotel,
assessment of different products and services offered by business organisations (mostly rivals)
and take actions to prepare a whole new product so that appropriate customer satisfaction could
effectively be improvised. In present time, various hospitality organisations has kept their focus
on modifying existing products and services in order to gain a number of opportunities and to
enhance the competitive advancement as well.
Based on the mega trend i.e. change within the technological aspects has brought
alterations among existing operations. Including this, as per Kotler’s principal of product
development, there are particularly three stages of a product and these are tangible product,
augmented product, core product. Basically, this whole All these factor should be kept in mind
for providing better services to the consumers. For example, St. Athans Hotel could effectively
take into consideration of robotics within the serving areas of food, where robots will serve
clients with what exactly they need by just pressing a button.
The hospitality segment in which St. Athans Hotel is performing operations is presenting
the artificial intelligence along with the innovation (robotics) as the new administrations since
they offer better administrations and furthermore decrease the expense of St. Athans Hotel. This
progression in the innovation will help organization to have keep up the quality just as satisfy the
necessities of the clients viably.
Feasibility study:
The term “Feasibility study” has helped various business organisations in projecting the
new product or the service that they are offering to customers. The primary point of the study is
equitably reveal both shortcomings and strengths as well (Huang and et. al., 2019). of the leaving
just as new item or the administration. This assists in enhancing the possibilities of achieving
different goals and objectives. Alongside this, it help in assessing the achievement rate and the
potential for the division to develop and extend the business in a well characterize way. In

present context, it is said that feasibility study that has been taken into consideration by St.
Athans Hotel is directly linking with
Technical feasibility: When it comes to improvise the product development process
within the hospitality industry, it is said that technical feasibility examination helps in offering
appropriate detailed information so that hotel i.e. St. Athans Hotel may easily become able to
start delivering right product or the service to correct clients. Elements like transportation,
labour, think materials, where a business hotel needs to take proper care and with the help of
updated technology like artificial intelligence, hotel could serve the best and right on time to
clients.
Time feasibility: In present context, it is said that this type of feasibility study consider
the period where the organization going to set aside some effort to finish the task. The time is
fundamental in such a case that the time is taken long it will build the expense for the
organization. So it is imperative to have time limit which help in finish of work in time (Erkurt
and et. al., 2019). For the competitiveness division the time taken to actualize this techniques
may take place of around 2 months as this will help St. Athans Hotel to expand different number
of benefits. In relation to St. Athans Hotel, where hotel is looking forward to expand business at
international level through considering artificial intelligence and robotics within the operational
activities.
CONCLUSION
Considering the above information, it is summarised that opportunities for different
business organisations are available at the enormous scope. Also, new innovative ideas that are
taking place or changing into existence so as to offer better types of assistance for the clients.
Alongside this, it has become vital for companies to conduct feasible study, in order to right
decisions in specified time frame. Also, it is must for a business company to keep on developing
unique product or services for surviving within today's business environment. Also, it concluded
that, emerging trends in hospitality sector of United Kingdom and of the whole world has
supported economy as well in different aspects.

REFERENCES
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