Business Organisation and Environment - Assignment
Added on 2020-12-10
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BUSINESSORGANISATION ANDENVIRONMENT
INTRODUCTIONBusiness environment refers to the combined total of institutional, individuals and otherforces, on which business organisation has no control or forces that are beyond from theorganisational control which influences the overall performance of the business andsustainability of the business organisation. The forces which are combine and constitutes thebusiness environment are its market and economic conditions, suppliers, competitors, media,government, investors, new trends, rapid technological changes etc. these forces form thebusiness environment and over these forces business has no control. Besides this there areseveral business forces and dimensions that affects the business environment. These forces anddimensions are different components of the single concept called Business environment. This study pertain the business environment information and also comprises with thebusiness scenario of Amazon (Austria) which is exploring the Foreign Direct Investment inAustria, also the information regarding its expansion of its current business operations with inthe home country, background of this business organisation and also the information regardingthe background of the business environment which includes the several factors and dimensionsthat influences the business performance of the Amazon Ltd. in Austria (Android, J. and et.al.,2017). Although, this report is to provide the necessary information regarding the currentbusiness operation of the Amazon(Austria) and analysis of the general business environment inthe country and for the documentary support there are some appropriate frameworks likePESTLE analysis, demand and supply schemes (for showing the market affecting forces) whichprovides the information regarding the business environmental affecting factors.Background Information of Amazon (Austria)Amazon is an American e- commerce trading company by Jeff Bezos on 1994 in SeattleWashington. The Amazon started its business activities as an online Book store after some timeit diversifies in selling video downloads, MP3 downloads, audio book download/streaming,software, video games, electronics, apparel, furniture, food toys and jewellery. Not only theAmazon organisation also holds the Publishing arm, Amazon publishing, a television and filmstudios which produces consumer electronics lines including kindle e- readers, fire tablets, fireTV and echo devices etc. and after some year of establishment it becomes the world's largestproviders of cloud infrastructure services through its AWS subsidiary. Not only this it also sells1
slow end products under its in house brand Amazon basics. No doubt in present times, theAmazon is the leading or expanding brand across its other competitive businesses throughout theentire world. As amazon had developed several separate websites for trading in different nationslike, United states, the United Kingdom and Ireland, France, Canada, China, Japan, India,Singapore, Spain, Netherlands, Australia, Brazil, Turkey etc. also in translation of differentlanguages like Dutch, Polish and Turkish for the convenience of the people living in that regions.These versions are of German amazon website provided by the Amazon. Moreover, the Amazonis the third most valuable public trusted company in USA (Cavusgil and Knight, 2015). Besidesthis Amazon had acquired whole food market for approximately 13 million. In context of size theAmazon is expanding across the different countries throughout the entire world and its mainheadquarter is in USA.In ownership structure context, as per the latest Security Exchange Commission theAmazon has its four major shareholders including its founder, the major shareholders are JeffBezos, Andrew R. Jessy, M. Blackburn and Jeffery Wilke. Besides this, the Equity owners ofAmazon has of three types such as, Institutional holdings (759,776 Million USD), Mutual fundholdings (712,414 Million USD), Insiders holdings (135389 Million USD). Besides this, incontext of institutional holdings of Amazon, there are five major holders of institutional holdingsnamely, Vanguard Group INC, Blackrock INC, FMR LLC, Price T Rowe associates INC/MDand State Street Corporation. 2
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