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Business Organisations and Environments in Global Context : Assignment

   

Added on  2021-01-02

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Business Organisations andEnvironments in a GlobalContext
Business Organisations and Environments in Global Context : Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1Background Information The GYM Company...........................................................................1Background Information on the Business Environment ............................................................2Analysis of the Business Scenario .............................................................................................5CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Business Organisations and Environments in Global Context : Assignment_2

INTRODUCTIONBusiness organisation refers to a group of people who meet and work together in order topursue a single commercial goal. The gym is south African company established 1999. Thecompany have its business in around 247 places in all over the world. The company wants toexpand its business in Mexico. This study will cover a detailed information about the businessstructure of the company including its financial structure, its legal structure and structureregarding its international operations. The study will also cover basic information about basicenvironmental information of The Gym. The study will analyse company's opportunities with thehelp of analytical approach in detail.Background Information The GYM CompanyThe GYM Company has been established in 1997 in south Africa. The legal structure of TheGYM company is formed as it is 100% owned & operated company. The company represents“Health Club” facilities which endeavour to provide personal services with world class facilities,unbelievably at affordable price. There are no fashion parades just excellent facilities theyproviding & The GYM company focuses on its results & services by giving friendlyenvironment. At the time of joining their personal trainers will instruct with a quick start assessment whichincludes diet chart, health program, eating plans as well as taking their clients through ensuringthem to get fruitful results. The GYMS are open 7 days a week for their client'sconvenience(Shank. and Lyberger, 2014). The GYM company categorised membership of their clients by issuing White Card, Black Card,Platinum card, Which includes various facilities such as full access to all GYM, no timerestrictions, fixed price, freeze upto 3 months, transferable to another person, guest privileges,free membership vouchers for friends & family members. Services Providing By The GYM company- Cardio and Dance classes*Aqua Aerobics are very easy on the joints & suitable for every age group.1
Business Organisations and Environments in Global Context : Assignment_3

* Zumba feature exotic rhythms & high energy international beats.*African Dance is an intense cardiovascular workout on an urban vibe.*Rebounding is an extraordinary, easy to follow, all fitness level.*Step into Action to lose Wight & improve cardiovascular fitness(Gray, 2015).Analysis the size of The GYM company in Global Market Position:The GYM company existing in terms of generating revenue, the fitness industry growth rate is2.6% globally. The Global fitness & Health club industry generates more than 80 billion U.S.dollars in revenue per year. According to the latest IHRSA reports The GYM company estimated12.5 billion in every year. & it owns 137 GYMS countrywide till Jan 5, 2017 and growingenormously. The GYM company has the largest chain across the county and also expanding itsbranches in Mexico. There are 2.4 million people affiliated to a GYM club(Authority, 2016).Overview of current international Operations:There are several fitness trends that have been consistent over functional training, a shift towardsholistic wellness. However, there are digital trends being followed by the GYM company withthe up-gradation of new technology & demographic changes on the basis of demand of fitnessservices. The GYM Company taking advantage by improving internet connectivity & streamingcapabilities.Background Information on the Business Environment Business environment refers to the factors that having influence over the business scenario ofThe Gym. Business environment includes both internal and external factors that have effect overthe business. If a company wants to expand its business globally, company needs to analyse allthe factors which will have its effect in its global bushiness environment. For the purpose ofanalysing business environment in global context, PESTLE analysis of the company;s businessenvironment can be analysed(Tsitskari, 2017).PESTLE analysis of The Gym is as under:Political factors: political factors do not have major effect over Gym companies. But asThe Gym wants to expand its business globally, political factors of countries will affectthe company majorly at certain level. Being a global company, The Gym has to exposeitself to different country's political environment as well as political system risk. The2
Business Organisations and Environments in Global Context : Assignment_4

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