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MORG4038 Management and Organisations

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Management and Organisations (MORG4038)

   

Added on  2020-04-21

MORG4038 Management and Organisations

   

Management and Organisations (MORG4038)

   Added on 2020-04-21

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Running head: Management and organization Management and organization
MORG4038 Management and Organisations_1
Management and organization Table of ContentsIntroduction.................................................................................................................................................3Task 1..........................................................................................................................................................3Background of the Pure Gym.......................................................................................................................3Task 2..........................................................................................................................................................4Organizational structure of the pure gym...................................................................................................4Task 3..........................................................................................................................................................5Modern management approach..................................................................................................................5Task 4..........................................................................................................................................................6Two innovative and effective strategic objectives of the pure gym............................................................6Conclusion...................................................................................................................................................7References...................................................................................................................................................82
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Management and organization Introduction The report talks about the activities and operations of the pure gym which is one of thebiggest fitness centers in the organization. Further, the discussion has also been extended to theorganizational structure of the company along with the procedural aspects and operations ofgym. The use of modern management approaches is essential to conduct the operations in ahassle free manner. In this context, the report presented here explains the porter five forcesmodel to analyze and evaluate the competitors around the world. In addition to this, it tells thathow the porter five forces model helps to attain the innovative and effective strategic objectivesof the organization. Task 1Background of the Pure Gym Pure gym limited is a chain of no-frills fitness clubs in the United Kingdom. The chain isbased in Leeds in the world. It has many gyms centers in the UK. It is the biggest gym chain bythe membership with more than 450,000. The company is trying to open 300 gyms by 2020. ThePeter Roberts is the co-founder of the pure gyms. The pure gym has over 180 gyms in the UnitedKingdom (Yu et al, 2014). The pure Gyms open 24 hours a day. They render several servicessuch as fixed and free weights, cardio equipment, Zumba and exercise classes. The organizationdoes not offer swimming pools. This gym is very expensive and costly. The pure gym monitorsand focuses on the services in the global market. It also provides various emergency and securityservices across the world (Nurkkala, Kalermo, and Jarvilehto, 2014). The pure gym is privately owned by the investors and CCMP capital. In today’s era, thefirm is exploring and expanding its business operations and activities within the organization.Further, the firm is also using enormous machines and equipment for providing health andfitness services in the world. The firm is investing a lot of money to attract and increase thenumber of people in the organization (Garcia-Fernandez et al, 2014). The main motive of the3
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