Analysis of AsusTek's Expansion in Finland

Running head: BUSINESS ORGANISATIONS AND ENVIRONMENTS GLOBALLY
BUSINESS ORGANISATIONS AND ENVIRONMENTS GLOBALLY
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Author Note

1BUSINESS ORGANISATIONS AND ENVIRONMENTS GLOBALLY
Executive Summary
This paper is a detailed analysis of the company AsusTek Company Inc. This paper
involves both Pestel analysis and Porters 5 forces model that will give a detailed overview of
the country Finland’s market and environment, whether it is suitable for any foreign
investment. This paper will access the factors AsusTek needs to take to establish a strong
market in Finland.

2BUSINESS ORGANISATIONS AND ENVIRONMENTS GLOBALLY
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Overview of the company......................................................................................................3
Business Environment of Finland..........................................................................................4
Pestel Analysis.......................................................................................................................7
Porters five forces model.....................................................................................................10
Reasons for AsusTek to expand in Finland..........................................................................11
Recommendation..................................................................................................................11
Conclusion................................................................................................................................12

3BUSINESS ORGANISATIONS AND ENVIRONMENTS GLOBALLY
Introduction
Strategic planning of a company is not an easy task. It requires a lot of work. It
involves work like industry research, a proper understanding of the market, competitors,
consumers, the team, core competencies, changing parameter, the environment where the
company is going to operate, missions and many more. Strategic planning is not a rapid
process but takes time due to the plethora of tasks that ensure the development and growth of
the company (Wheelen et al. 2017). Effective management of employees may produce
enhanced and sustainable economic performance. Systematically structured people if
managed efficiently tend to pursue goals on a continuous basis. Every organization consists
of a management structure that ensures the relationships between positions and functions,
distributes roles and responsibility and the command to ensure the even distribution of the
task.
Globalization is a phenomenon that helps countries to interact with each other in
developing global economy. The process helps different cultures, societies and economies to
combine by the latest and current communication system. Increasing internationalization of
the distribution, production and the marketing of services and goods is also known as
globalization (Steger 2017). This paper talks about the company AsusTek Computer Inc. and
the expansion of its current operations in Finland that is the chosen country for this paper.
Discussion
Overview of the company
AsusTek Inc. Computer is a multinational phone hardware, computer and an
electronics company based in Taiwan. Currently the headquarters of the company is in the
Beitou district, Taipei, Taiwan.Founded in the year 1989 the founders of the company are
Ted Hsu, T.H Tung, Wayne Hsieh, Wayne Tsiah and M.T Liao. The products available under