Situational Analysis of Apple Inc

Running head: SITUATIONAL ANALYSIS OF APPLE INC
SITUATIONAL ANALYSIS OF APPLE INC
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1SITUATIONAL ANALYSIS OF APPLE INC
Executive Summary
This paper is a detailed analysis of the company Apple Inc. This paper involves both
Swot and Pestel analysis that will give a detailed overview of the company’s strength,
weakness, opportunities and threats. It will also talk about the external factors that might have
an impact on the company that will be assessed in this paper.

2SITUATIONAL ANALYSIS OF APPLE INC
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................4
Buyer behavior.......................................................................................................................4
Micro-environment................................................................................................................4
Porter’s Five Forces...........................................................................................................4
Competitors............................................................................................................................5
Swot Analysis.........................................................................................................................6
Macro environment................................................................................................................8
Pestel Analysis...................................................................................................................8
Conclusion................................................................................................................................12

3SITUATIONAL ANALYSIS OF APPLE INC
Introduction
AppleInc. is one of the most popular and notable brands in the world today. It is an
American multinational technology company. Founded by the late Steve Jobs, Ronald Wayne
and Steve Wozniak. Tim Cook is currently the CEO Apple Inc. Currently Apple, considered
the world’s largest information technology company.Founded in the year 1976 on April 1, the
headquarters are in Cupertino, California, United States of America.. In the recent years,
Apple has spread in the entertainment industry and in information technology becoming one
of the largest companies in terms of music streaming as well. Apple iPad, iPhone, iPod,
Apple watch, Mac and Apple TV are few of the popular products, which is currently
produced by Apple.