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Business Organisations and Environments In a Global Context - ASUS

   

Added on  2021-01-01

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Business Organisations and Environments In a Global Context

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Background of ASUS tek ......................................................................................................3Background to business environment ....................................................................................6Application of an appropriate analytical approach.................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13

INTRODUCTIONBusiness organisation is an individual or a group of individual who are working togetherfor achieving a common goal. Furthermore, the business organisation is formed to provide theirproducts and services in the market as well as to their customers for earning the money.Whereas, the business environment is a term which defines the factors and forces that influencesthe operational activities of a firm. The present assignment is based on ASUS Tek companywhich is Taiwan based multinational company. The management of company have decided toexpand their business in hungry country with setup a new manufacturing plant. It will requires toanalysing the business environment in effective manner which can be possible through pestleanalysis, porter's five forces model and other tools. The analysis of the environmental factors andforces will be discussed in the report.TASK 1Background of ASUS tek AsusTek is a multinational computer and electronic company with headquarters in taipei,Taiwan. The company provide a variety of products such as desktops, laptops, mobile phones,Wi-Fi routers, motherboards and many more to their customers. The company was founded inApril 1989 by group of individuals who were Ted Hsu, M.T. Liao, Wayne Tsiah, T.H. Tung. Thefirm is providing their products and services in more than 30 countries around the world. Thecompany has 17000 employees who are providing their services in these nations. The companyhas launched their first product as PhysX accelerator card in 2005. as per the financial report ofthe year 2017 the net revenue of the company was 428.73 billion dollar approx. The companywas ranked as 31st in infotech100 of business week and also appears in Asia's top 10 ITorganisations. The company has also listed their shares in Taiwan stock exchange and Londonstock exchange (Overview of ASUS, 2019). As per the sales figures of global market, 2017 thecompany is the 5th largest electronics vendor in the world. The background informations of thefirm are given as under :Mission- ASUS Management focuses on the technologies and innovations. As per theirmission statement “ the company wants to provide effortless and joyful life to everyone”Vision- The vision statement of ASUS is “To provide innovative solutions thatencourage people and business to reach their full potential ”

Competitors – Lenovo, Apple, Dell, Samsung, HP, Acer are the main rivals of the ASUStek which brings a large number of challenges towards the firm. Size- The company operates their business operations in 30 countries across the worldwith more than 4000 service centres in these nations. They have 17000 employees who areproviding services to their customers in order to satisfying them in effective manner.Products- Company offers a large variety of products such as laptops, desktopcomputers, motherboards, tablets, mobile phones, graphic cards etc. Incentives – The management of ASUS provide incentives to their employees as pertheir performance. Which increases the skills and efficiencies of their employees and theyprovide better services to their customers.Organisational structure – The employees of the firm has to follow a properorganisational structure in which the decisions are made by the board of directors along with theshareholders of firm then Jonney shih CEO of the firm has to communicate the roles andresponsibilities to the departments (Yin, 2012). The image of organisational structure is given asunder: Source – Organisational structure of Asustek, 2017 Illustration 1: Organisational structure of Asustek, 2017

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