Business Organisations and Environments in a Global Context (Assignment)
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Added on 2020-12-26
Business Organisations and Environments in a Global Context (Assignment)
Added on 2020-12-26
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Business Organisations andEnvironments in a Global Context
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Background information about the Kuehne Nagel and environment condition in Belgium forthis organisation......................................................................................................................1PESTLE analysis about Kuehne nagel...................................................................................3Business Scenario through Porter five forces for Kuehne nagel............................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONGlobal environment consists of international interactions within different countries andfor a company, it refers to different environmental conditions in several nations across the globe.The business organisation is a group of people that are working in a unit to achieve a specialtarget (Barak, 2016). This report will include information about Kuehne + Nagel that is situatedat Schindellegi, Feusisberg, Switzerland. The management of this organisation wants to expandits business in Belgium. So, for this reason, the report will cover macro environmental factors byusing PESTLE analysis. It will also include Porter’s Five Forces model in this organisationalcontext. MAIN BODYBackground information about the Kuehne Nagel and environment condition in Belgium for thisorganisationBusiness environment contains all external and internal elements that may affect businessin positive and negative view as well as influence the organisational work place abilities. TheKuehne + Nagel is a global logistics and transport organisation that is established in 1890 inBremen, Germany and currently, it’s headquarter is situated at Schindellegi, Switzerland. It wasestablished by two German residents, August Kuehne and Friedrich Nagel and it has raises in toone of the most leading logistic providers. It offers several types of vehicle services in sea sightand transport to the whole world (Clegg, Kornberger and Pitsis, 2015). Its chief executive officeris Detlef Trefzger, chief financial officer Markus Blanka Graff and the human resource manageris Lothar A. Harings. In this organisation, there are more than 76000 employees and its totalrevenue is 22225 million dollar in Swiss franc currency in 2017. It has evolved from a traditional international consignment forwarder to the leadingglobal provider of fully integrated and innovative supply chain solutions. The company isfinancially strong, independent and stable its brand image in its target market. Its market positionand main activities are created on the basis of organisation that have world class abilities. Itsmanagement team focuses on their mission that is clear on high value-added segments such asInformation Technology based integrated logistics, operational excellence and supply chainsolutions (Crane and Matten, 2016). The core business philosophy is dedicated to innovate ideas1
to sustain in its hearts of its potential customers. In this context, it provides different kinds ofservices that are described as below:Sea freight – It is the number one service provider in sea freight forwarder. It alsocreates a solid partnership with an extensive range of preferred big ocean or high seascarriers. Management team of this organisation sustains year by year its double digitgrowth and manage all sea freight.Overland – In this sector, the company stands at number two in global contract logisticsservice provider. The management maintains its global network of distribution andwarehouse facilities (Kirton and Trebilcock, 2017). It also creates and maintain thenumber one worldwide leading logistics service provider. Its ranking comes in top fiveEuropean company and in top fifteen service providers in central and North America aswell as South East Asia. It also has close and own fleet partnerships with best-in-classcarriers. Air freight – It keeps and hold the number two position in air cargo forwarder and leadsto innovate new cargo management concepts. The management department says that their global logistics network, cutting edge ITsystems, excellent customer service, in-house expertise is proof of its faithfulness to be mainmarket leader. These dimension have placed for its growth and development at the forefront ofrelated industry (Lasserre, 2017). It maintains its position for continuously increasing the scopeof their target customer solutions and outputs. This company is situated at Switzerland and theirenvironmental condition is in favour of this organisation and it is beneficial for achieving thedesired goals and objectives. In this context, there are discussions about different factors thatrelates to the organisations:Current international operations – It is an organisation that provides its basic servicesall over the globe to its potential clients and conduct all international operations. TheKuehne + Nagel has specialist in complex services of all supply chain solutions, that aremanaged in the global network of logistics control towers and performed in cooperationwith all business units. Its integrated logistics solutions not only increase efficiency andtransparency in the supply chain but it also optimises all information flows in between theparticipating member, employees and customers. 2
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