Case Study Analysis of Kuehne and Nagel | Doc

RUNNING HEAD: CASE STUDY ANALYSIS OF KUEHNE & NAGEL
CASE STUDY ANALYSIS OF KUEHNE & NAGEL
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CASE STUDY ANALYSIS OF KUEHNE & NAGEL1
1. Analyze the changing business environment in the industry that Kuehne &
Nagel (KN) operate.
Kuehne & Nagel, one of the leading transport and logistics business organization, formed
in 1889 as forwarding and commissioning business organization in Germany (Kn-
portal.com). In this part, the changing business environment in the freight forwarding
industry of Asia Pacific region will be discussed through PEST analysis.
Political factor  Geopolitical risks in Asia Pacific regions.
 Political stability and government support.
 Presence in several markets of this reason is an important
factor.
 Taxation and policymaking must be done appropriately.
Economic factor  In this region, inflation, interest rate, GDP, and unemployment
rate are different.
Social Factor  Social pattern, culture, consumer behaviour, social trends of
this region are different.
Technical factor  Innovation, use of the internet and online retailing, use of social
media, value chain network must be prioritized by this
company.
For the competitive environment of this region, it can be said that this company has to
manage intense competition in this region. There are various local and global business
organization provide same services like Kuehne & Nagel. Local FF providers, integrators,