Business Organization - coca cola Assignment

Business Organization
COCA-COLA

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
About Coca Cola....................................................................................................................1
Analysis of Business environment.........................................................................................5
CONCLUSION .............................................................................................................................10
REFRENCES.................................................................................................................................11

INTRODUCTION
Organization is defined as an entity or business unit which is consider as combination of
multiple peoples who work according to specific objective. In an organization staffs conduct
their operations and functions in order to attain goal by following management structure. For
every company it is essential to analysis foreign direct investment so that they can develop
strategies in effective manner (Kohonen, 2012). Organisation selected for this assignment is
Coca Cola which is founded in year 1886 and its place of origin is United State. It offer variety
of coca cola such as Diet coke, Coca Cola Life, Coca Cola mango, Coca Cola Cherry and many
more. Topics included in this report are information related to respective firm as well as analysis
of business environment by adopting appropriate analytical approach or method such as PESTEL
analysis and Porters five force model. This is so because these are most appropriate for collecting
information about the company effectively.
MAIN BODY
About Coca Cola
Coca Cola is one of the leading soft drink company which is founded in at 8th May 1886
by John Stith Pemberton and then it was purchased by Asa Griggs Candler who is a businessman
(About Coca Cola, 2019). It headquarter is situated at Atlanta, Georgia, United State. The
respective company offer their products and service at worldwide level. They also offer variety
of products such as Diet Coke, Caffeine free Coca Cola, Coca Cola Zero Sugar, Coca Cola
Vanilla, Coca Cola Life, Coca Cola Cherry and many more. Along with this there are several
related products which are available at marketplace for example Pepsi, Cola real, Afri Cola, RC
cola, Cavan Cola and so on (Whyte, 2013). Logo of respective company is with red and white
colour which is generally recognized by more than 94 percent of population around the world.
Along with this, it is also ranked in the list of top ten companies who grab business opportunities
at global level. According to data of 2016 there are approx 1,00,300 employees are associated
with respective company at worldwide level (Who We Are, 2019). Coca Cola is operating as
worldwide level which include approx more than 200 countries such as Middle East, Africa,
Latin America, North America, Asia Pacific and many more.
1

Mission statement of Coca Cola will include several factors i.e. they want to refresh
world, develop inspiring moment which leads to happiness and hope. Moreover, it will also
include statement that is they want to develop or create value as well as form difference at
marketplace by offer innovative soft drink. Along with this vision statement of Coca Cola is to
become company who is leader in industry of beverage. For which they adopt innovation at
regular basis as well as they are also adopting innovation in order to protect environment.
According to respective company their values help them in guiding them for conducting
effective action so that they gain proper opportunities and enhance their market shares. Their
values include several elements such as leadership which help in shaping better as well as
impressive future (Mission, Vision & Values, 2019). Another factor is integrity which leads to
objective of always be real and in respect of passion it means to always committed with heart as
well as mind as well as there are several other factors which are consider as respective company
values. Now respective company want to adopt innovation in which are launching new
packaging of Coca Cola bottles in France. This will be plant bottle packaging and its speciality is
that if empty bottle of Coca Cola will place on soil it will be de solve in it and work as a
2
Illustration 1: Why Coca-Cola's 3.5% Dividend Yield May Not Be Enough To Buy
(Source: Why Coca-Cola's 3.5% Dividend Yield May Not Be Enough to Buy. 2019)