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Case Study Analysis of Coca- Cola Company

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Added on  2020-03-16

Case Study Analysis of Coca- Cola Company

   Added on 2020-03-16

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Running head: CASE STUDY ANALYSIS & TEAMWORK REFLECTION 1REPORT AND REFLECTION: CASE STUDY ANALYSIS & TEAMWORKREFLECTIONStudent’s nameLecturerMACQUARIE UNIVERSITY INTERNATIONAL COLLEGEDate
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CASE STUDY ANALYSIS & TEAMWORK REFLECTION2CASE STUDY ANALYSISCoca-Cola is an American based company with its headquarters in Atlanta, Gorgias, and United States of America. It is the world largest manufacture, retailer, and marketer of soft drinks. Coca-Cola produces more than 3500 drinks with 500 brands ranging from soft drinksto energy drinks. Coca Cola products includes minute maid, Fanta, Coca-Cola zeros among others. The company was established in 1886 by John Permberton. Coca-Cola products are known in all part of the world. The company supplies its drinks in more than 200 countries in the world where it has established distribution points (Costa, Passos, & Bakker, 2014).Coca-Cola has been changing its theme from the time of its foundation to date. 1n 1886, the year of its foundation, Coca-Cola had the theme “Delightful summer or winter drink” this was the founding theme. 1940s the theme changed to “where there is Coke there is happiness” this theme took the product into the outside world. In 1950s the slogan was “There is nothing like Coke” this led to the creation of new logo. In 1960 the company introduced the slogan “Its real thing.” In 1980 the slogan “coke it is” and “Catch the wave” ware introduced. In 1993 the theme changed into “Always Coca-Cola.” In 2009 the theme latter changed into “Open happiness” the slogan featured in 2010 winter Olympic Games followed by “Expedition 206” a social media extension (Kant, Jacks, &Aantjes, 2008). the themes over the period of time are related and focused towards achieving the vision and the mission of the company. The purpose of mission statement of large company such as Coca-Cola is to describe the organizational goal and direct the behavior of its employees as it also
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CASE STUDY ANALYSIS & TEAMWORK REFLECTION3acts as their inspiration. The Coca-Cola Company has three mission statements as follows; 1) ‘To Fresh the world’. In most places of the world people take the drink for refreshment, hence the company has been able to achieve this mission. 2) ‘To inspire moments of optimism and happiness’. The drinks are mostly shared during the happy moments. 3) ‘To create value and market difference’. The Coca-Cola products available in the market are of high value. This makes them distinct from other soft drinks in the market (Kaplan, and Haenlein, 2010). These statements have been achievable and measurable. In 1980s there were many top companies. To mention just a small number; Exxon mobile, Ford Motors, Gulf Oil, ITT industries, U.S. Steel, BP America, CBS, 3M, ARMCO and Tyerson Till. 3M Company has a mission, “To improve every life through Innovative givingin Education, Community, and environment (Koller, Goedhart, &Wessels, 2010). ARMCO mission is to create steel products and services that suppress our customer need today and for the future. Ford Motors mission is, “People working together as a lean, global enterprise for automotive leadership. These companies’ mission statement has a relation to the Coca-Cola ‘five Ps mission’ which is “People, Portfolio, Planet, Profit, and Productivity.” The main aim of each company is making the world a better place for humanity. Coca-Cola and other leading companies of 1980s focus on the quality of their product and satisfaction of the consumers of their products and services. Coca-Cola Company places its consideration top priorities on the customer. The company aims at making the society a better place by
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