Business Performance Assignment: Apple
Added on 2020-06-05
21 Pages6234 Words39 Views
Business Development
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Research Project
Table of ContentsTitle: ................................................................................................................................................3INTRODUCTION...........................................................................................................................3P1 Research proposal which clearly define question and hypothesis with literature review.3P2 Research method and approaches to primary and secondary research...........................10TASK 2..........................................................................................................................................12P3 Conduct primary and secondary research by using appropriate methods and techniques12TASK 3..........................................................................................................................................18P5 Communicate research outcomes in an appropriate manner for the intended audience.18Covered in PPT.....................................................................................................................18TASK 4..........................................................................................................................................18P6 Reflection on the effectiveness of research methods and techniques.............................18P7 Determine alternative research methodologies for the project........................................18CONCLUSION..............................................................................................................................19REFERENCES..............................................................................................................................20
Title: ''To determine impact of digital technology on business performance and activities. A case studyon Apple Inc”. INTRODUCTIONIn modern world, market competition is increasing every day. So, to survive in suchcompetitive market place it is highly important for all companies to give core attention to theirbusiness performance so that they can accomplish their desired goals and also can generate highlevel of financial profit (Rummler and Brache, 2012). Companies can take help of digitaltechnologies as it helps them in innovating their current products and services so that they caneasily achieve competitive advantage within market place. By introducing some new electronicgadgets Apple can easily expand its business and also can improve its business performance. Bytaking help of technical factors, this company can improve its employee's working efficiency aswell as effectiveness. To survive in such competitive market place, it is highly important for thiscompany to find those possible ways by which it can improve its product's quality and also cansatisfy its customer's needs and wants. Apple is world's biggest multinational technologycompany which produces various technological devices. For better growth and development itwants to develop communication and digital solutions so that its customer will feel highlysatisfied (Sirmon and et. al., 2011). This company always manufacture some unique andinnovative products which has never been produced by anyone. P1 Research proposal which clearly define question and hypothesis with literature reviewThis research report is based on digital technology and its impact on Apple Inc. inmodern world, almost all companies are focusing on technical factors so that they can providehigh quality products and services to their clients and can build strong brand image withinmarket place. Digital technology, provides some new equipments and methods which can beImplemented by Apple within its work place in order to improve its business performance. Byadapting technical aspects, organisation can easily increase organisational efficiency as well aseffectiveness. Technology is most important environmental factors which always influencepositive impact on all business enterprises. As, it helps company in utilising its availableresources in most effective and systematic manner. It is highly important managementdepartment of Apple to make sure that company is integrating with innovative methods and
equipments of technology (Christopher, 2016). By doping this, Apple can survive in competitivemarket place and also can face any kind of business problems as well as challenges. With thehelp of this research report, Apple can identify those possible ways by which it can achievecompetitive advantage. It is highly important for its all functional units to operate businessactivities in most effective manner so that they can lead company to high level of growth andsuccess. This enterprise have to focus more on its research and development so that it canproduce more innovative products and can provide better solutions to its customer's complaints.With the he help of research report this company can determine effectiveness of digitaltechnology by using different tools and techniques. Background of researchWhile making research report, it is highly important to specify research aims so thatreason behind continuing market research can be determined. In simple words, research aim isthat aspect which helps in describing main reason that why a specific topic has been chosen andwhat will be its future use (Rasula, Vuksic and Stemberger, 2012). In other words, it providesproper guidelines to researcher in most effective and systematic manner so that he canaccomplish all desired goals and objectives. The aim of this project report is to determine impactof digital technology on the business performance of Apple. It is a multinational technologycompany, so it is highly important for it to analyse that how digital technology can prove bestfor it and what will be its future impact on organisational growth as well as its development. While working on research report, research have to go through from various problemsand challenges which creates difficulty in his research. Due to dynamic nature of market, variousconflicts can take place. It is highly important for researcher to make sure that he has backupplans which he can use in complicated situations. Also, it helps him in completing his research inmost effective and systematic manner. Absence of contingency plan can influence negativeimpact on results of research (Pollock, Wickand Jefferson, 2015). The biggest issue of researchreport can be limited time period. If there will be less time period for gathering and analysinginformation, then it can result in negative results. Other research issue is poor access to requiredresources as well as funds. Some other issues are rise at the time of collecting data becausesometime people do not respond in positive manner. It is not an easy task to understandindividual's attitudes and behaviour. Research Aim:
''To determine impact of digital technology on business performance and activities. Acase study on Apple Inc”. Research objectives:Every researcher conduct research report so that he can achieve some of hispredetermined goals and objectives. In other words, targets are those results which helpsresearcher in evaluating his own work performance in most effective manner. With the help ofresearch objectives, researcher can easily develop some suggestions as well as recommendations.The main purpose of setting research objectives is to divide aims in smaller groups to makeincrease clarity (Prajogo and Olhager, 2012). The major objectives of this research report arefollows as under: To determine importance of digital technology within current situation. To identify possible ways by which company can improve its business performance.To determine impact of digital technology on operations of Apple Inc. To determine those ways which can be used by Apple for improving its businessperformance and for achieving competitive advantage within market place. Research questions:The main objective of this research project is to determine efficiency and effectiveness ofdigital technology in improving business performance of Apple Inc. in modern world, almost allcompanies are attracting towards digitalisation so that they can operate their organisationalactivities and practices in appropriate manner. Research questions is mots important part ofresearch report, they based on objectives which helps in identifying best way to carry out work(Brewster and Hegewisch, 2017). Also, they provides right direction to researcher so that he caget right direction and also can get desired results. The most important questions of this researchreport are follows as under: What is the importance of digital technology in current business scenario?What are the most effective components which can assist company in improving itsbusiness performance? Understand the impact of digital technology on organisational performance of Apple?Analyse those methods which can be used by Apple for improving its businessperformance to achieving competitive advantage within market place? Significance of digital technologies in current business situation
It is that section of research which gets high importance. It helps researcher in carryingout research activities as per the requirements. Also, it helps researcher in taking right actionswhich are required for carrying out research in systematic manner. For making research workmore authenticate, he can take help of various sources which will help him in collectingimportant information. This section is all about successful authors who have given importantstatement on specific topics which can be used in carrying out research. This part will help inevaluating that how digital technology influence impact on company and which are the possibleways by which organisation can improve its business performance. The main objective of thisresearch report is to determine importance of digitalisation in improving business performanceof Apple Inc. In modern world, all people, companies and educational institutes takes help of digitaltechnology so that they can operate their daily activities as well as practices in most effective andsystematic manner. Digitalisation has become most important part of everyone' life. Just likethis, business organisations are also influenced by technical factors. As, they helps company inoperating its different functions in appropriate manner. Enterprises of this era are directly andindirectly have connection with digital aspects. It is highly important for all business mangers totake help of digitalisation so that they can improve their organisational performance and also canface any kind of business problem or challenge. Technical aspects provide some unique methods,Concepts and equipments to company which helps it in accomplishing its desired goals andobjectives. As per Prajogo and Olhager (2012), digital technology is most important conceptwhich can help company in its organisational growth and development. It helps in making surethat all individuals have own skills and abilities, and they can use them along with digitalisationfor getting better results. In simple words, integration of individual skills and technology canhelp company in enhancing its profitability as well as productivity. Also, it helps in boostingmarket shares of business enterprise. There are different ways by which digital technology caninfluence impact on business performance and these are follows as under: Enhancing knowledge: With the help of digitalisation, employees can improve theirworking efficiency as well as effectiveness which will assist them in accomplishing businessgoals and objectives in most effective and systematic manner. If individuals will integrate theirskills and abilities with technology then they can produce most innovative and unique productswhich can provide high satisfaction to customers. digital technologies enhance knowledge
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