Operations Management in Business Assignment

RESEARCH
PROJECT

Table of Contents
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that clearly defines a research question or hypothesis supported by a
literature review......................................................................................................................1
P2 Appropriate research methods and approaches to primary and secondary research.........6
TASK 2............................................................................................................................................7
P3 Primary and secondary research using appropriate methods............................................7
P4 Appropriate analytical tools, analyse research findings and data...................................10
TASK 3..........................................................................................................................................19
P5 Research outcomes in an appropriate manner for the intended audience.......................19
TASK 4..........................................................................................................................................20
P6 Effectiveness of research methods applied for meeting objectives of the business research
project...................................................................................................................................20
Conclusion.....................................................................................................................................20
REFERENCES ............................................................................................................................22
APPENDIX....................................................................................................................................24

TITLE
“To identify the potency of digital technologies which are useful in order to achieve
growth and innovations of business operations at smaller scales”. A case study on A one
Communications.
INTRODUCTION
As there is advancement in technologies so the main focus of each business is linked with
expanding their overall business operations thus attaining high growth and profits.
Organisational performances can be enhanced by implementing digital technologies at work
places. The current research is based on identifying effectiveness of using digital technologies so
they can enhance performances of business organisations. For this purpose, A1 Communication
is taken which deals in telecommunication industry and offer technological products at
marketplace of UK. The main objectives of executing this research is related with identification
of new technologies by using various tools.
TASK 1
P1 Research proposal that clearly defines a research question or hypothesis supported by a
literature review
The modern tools are used in order to achieve growth and success for business in their
overall business activities. If the firms want to achieve competitive gains then they have to
implement advanced technologies and recruit talented employees who can easily perform the
working according to up-gradation in technologies. In order to retain loyal customers firms had
to focus on quality aspects and they should keep the prices of products economical so customers
can easily purchase them (Chang and Chuang, 2011). A One Communication are
telecommunication industry and they are providing various types of technological products to
their customers like laptop, mobile phones, head phones etc. In order to gain attention of people
and earn higher profitability they are using advanced technologies for manufacturing products.
Background of research
The business in this modern era are mainly focuses towards implementing various tools
and technologies in order to enhance performances of organisations. This is valuable factor for
business as they can increase their profitability ratios as customers are satisfied with their offered
products and services thus their sales ratios are greatly enhanced. Government are helping small
business by providing them funds so they can easily expand their business operations and
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achieve success in their business operations. A one communications should develop plans in
order to analyse trends at market places and then they should develop products which can easily
satisfy needs and wants of their customers. Research and development activities are valuable for
firms in order to analyse external factors which are arising at market place and accordingly then
can use advanced technologies for manufacturing products.
Research Aim
The overall working of research are carried out on the basis of research aims and these
are thus determined as the most important part of research work. These aims are useful in order
to provide guidance to investigator in which directions they have to carry out their activities in
order to achieve growth and success in their business operations (Avci, Madanoglu and Okumus,
2011). The aim of research is related with identifying potency of digital technologies which are
useful in order to achieve growth and innovations of business operations at smaller scales”. A
case study on A one Communications.
Research Objectives
These are the most valuable outcome of the research and they are assisting researcher in
order to gain effective recommendations and suggestions on the basis of their overall findings.
Thee are different components generated which are based on aims of research. The major
objectives are evaluated below as:
 To evaluate effectiveness of using advanced technologies in present world.
 To identify tools and techniques that can be used by A one communication for increasing
organisational performance.
 To examine affect of using digital technologies in order to enhance operations of A one
Communications.
 To recommend various ways by which firms can gain competitive advantages at
marketplace of United Kingdom.
Research Questions
The present research are conducted in order to know the effectiveness of using digital
technologies by which performance and productivity of organisations can be enhanced. If firms
are focused on using advanced technologies then it results in achieving high competitive gains at
market areas. The research questions are prepared on the basis of predetermined objectives
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which are useful in order to carry out activities of research in accurate directions. The research
questions are evaluated under as:
Q1. What are the effectiveness of using advanced technologies in present world ?
Q2. Define tools and techniques that can be used by A one communication for increasing
organisational performance ?
Q3. How digital technology can affect operations of A one communication ?
Q4. Give recommendations and ways through which firms can gain competitive
advantages at marketplace of United Kingdom ?
Literature review is the most important and valuable parts of research. It helps in
systematically executing all research activities in order to gain effective outcomes which are
valuable for firms so they can achieve growth and success in their operations. The data which is
collected by investigator are based on secondary sources and they are doing in depth studies
about the facts collected by them. This is the most important part and it helps the research person
to execute all their activities in right directions as the data are collected from various sources.
The views of researcher and authors are considered in order to make right directions for gaining
growth and success in their operations.
Along with this, purpose of literature review are given below:
 Put every single activity at its place so that contribution of it can be done in an
appropriate manner and it aid in locating all issues which needs to be studied in an
appropriate sense.
 Literature review is also helps a researcher in understanding about the relationship in
between workers that are being considered while conducting investigation.
 Determine new methods to interpret previous investigation.
To evaluate effectiveness of using advanced technologies in present world
In this modern world every person is leading a busy life and they keep themselves busy in
their own working. The organisational performances are greatly affected by digital technologies.
According to the study of Costen, and Salazar, (2011) it had been evaluated that if firms are
manufacturing goods according to advanced technologies then it helps them to earn higher
profitability in their business operations. Technologies are valuable factors in order to examine
where firms can attain growth from their business activities and they can develop knowledge and
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skills of employees. The efficiency and effectiveness of modern technologies are evaluated under
as:
Raising knowledge: In order to live a happy life people are keeping themselves involved
in their own activities. They are using various tools and technologies in order to easily
communicate with one another thus keeping their life busy. Internet are the most useful tools
which helps people to easily connect with other people all around the globe and share their
thoughts and experiences with one another.
Saving cost and money: As there was advancement in technologies so people can easily
save time and cost factors which they would have wasted on fulfilling their basic needs and
desires by going to the retail shops. In this modern people people are mostly using online
websites in order to buy goods of their choices without wasting their times and thus cost of
transportation are also minimised (Shultz and Adams, 2012).
To identify tools and techniques that can be used by A one communication for increasing
organisational performance
According to the views of Felício, Caldeirinha and Rodrigues, (2012) it is identified that
each business is focused towards using innovative tools and techniques which are beneficial for
them in order to achieve growth and higher profitability in their business operations. If firms
want to achieve competitive gains for their business then they had to adopt innovative tools and
techniques which can satisfy their customers. The different tools which are executed by firms in
order to enhance business performances are evaluated as:
Advancement in tools and technologies: Each business are focused towards adopting
innovative tools and techniques in order to enhance their productivity ratios so firms can easily
achieve growth and success in their overall business operations. The employees will be happily
working with advanced technologies and they will be using their skills and capabilities in order
to achieve their targets.
Recruitment and selection: The firms are hiring talented and skilled employees who can
easily work with advanced technologies in order to complete their assigned business operations.
A One Communication are having their business operations at smaller scales thus they have
developed plans in order to hire talented employees who can enhance their profitability.
Performance measurement: The higher authorities are having sole responsibilities in
order to monitor working of each employees and analyse their strong points in order to motivate
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