The Role of Digital Technology in Globalization

Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Produce a research proposal that clearly defines a research question or hypothesis
supported by a literature review..................................................................................................1
Literature review..........................................................................................................................2
P2 Examine appropriate research methods and approaches to primary and secondary research 5
TASK 2............................................................................................................................................6
P3 Conduct primary and secondary research using appropriate methodology............................6
P4 Apply analytical tools, findings and data...............................................................................6
TASK 3..........................................................................................................................................10
P5 communicate research outcomes in appropriate manner......................................................10
Covered in PPT..........................................................................................................................10
TASK 4..........................................................................................................................................10
P6 Reflect on the effectiveness of research methods applied...................................................10
P7 Consider alternative research methodologies......................................................................10
REFERENCES..............................................................................................................................12

Title- The role of digital technology in globalization: A case study of Marks and Spencer
INTRODUCTION
The evolution of globalization has transformed the world's economy. it has
revolutionized the way of doing business. Also, it has provided a platform through which
business can expand their operation globally (Gupta and et.al., 2017). It has led to generate in
vast number of opportunities for business to enter in new market and fulfil needs of people. It
can be stated that globalization has impacted on business to a great extent. The companies are
highly engaged in trading with other countries and earning more profits and sales. Apart from
this, technology is playing a significant role in business. the use of technology has provided ease
in doing business. it is having a wider role in globalization. The integration of technology and
business has transformed global world. It has connected people with each other. Through this,
they are able to share data and information to each other. Social media has also played a
significant role in marketing. Companies are highly using various networking sites to advertise
their products.
TASK 1
P1 Produce a research proposal that clearly defines a research question or hypothesis supported
by a literature review
Background
In present era, there has been a high competition among companies in every sector. But
technology has made it easy for business to operate all around the world. It has created a network
through which it can be easily operated from one place. Moreover, by using social media and
internet they are able to attract large number of people (Manyika and et.al., 2016). it has resulted
in building a large customer base in different markets. Furthermore, use of digital tools in
production department has customised overall process. Similarly, countries are also benefited
from it. when a company enter in new market, they bring in technology along with them. thus, it
leads to innovation in technology and provide new tools to people to use. Digital marketing has
emerged as popular concept as well. Globalisation has created growth opportunities for small
business to implement digital marketing and advertise their products in different market. This has
led to trade war between countries.
Aims – To identify impact of digital technology in globalization: A case study of Marks and
Spencer
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Objectives-
 To assess the role of digital technology in retail sector
 To analyse the impact of digital technology on business operations.
 To investigate impact on growth of retail sector due to globalisation.
 To recommend how digital technology can be implemented in Marks and Spencer
Research questions
 What is the role of digital technology in retail sector?
 How digital technology has impacted on Marks and Spencer operations?
 What recommendation can be implemented to develop effective strategies?
Rationale
In recent times, globalization is playing a vital role in retail sector. it has allowed
organization to enter in new market and develop variety of products (Narula, 2014). This
research will help in investigating whether technology has benefited business in globalization or
not. Also, it will identify the factors which forces business to update their technology to cope up
with international competition. Moreover, it will help in finding out impact on companies
operating in retail sector.
Scope and limitations
Through this, other researcher will be able to analyse impact of digital technology on
other sector like auto mobile, airline, travel and tourism, etc. and countries development. They
can compare results and obtain effective outcomes.
Limitations- the research topic globalisation is expanded in wide area. thus, it will be difficult to
collect precise data and identify impact on retail sector.
Literature review
Globalisation
Global trade has emerged as new concept in which companies are trading with other
countries. it means exchange of goods and services across international boundaries. It has led to
import and export between nations. This is possible due to globalisation. It has removed the
barriers within government as well as countries (Valacich and Schneider, 2015). it is been
identified that due to globalisation, there has been improvement in social life of people. also, the
political relations between nation has improved. now they are focusing on investing in other
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