Business Plan for an Entrepreneurial Product

Business Plan 1
ASSESSMENT 2 BUS302 T0218 – BUSINESS PLAN
By Student’s Name
Course Name & Code
Professor’s Name
Institution Affiliation
Date

Business Plan 2
Executive Summary
This paper is a business plan of an entrepreneurial product, which can be commercialized to
the general public. Thus, the venture considers using the existing $100,000 and seeking more
$100,000 to be loaned as a start-up capital. The main target market for this business will be
the local residents whereas others (secondary target market) will be reached through the
internet. In that regard, this case analysis evaluates the distribution, pricing and promotional
plans for the new business venture. The new business venture focuses to provide the best
quality espresso, pastry and coffee product. The provisions of products that best suit the
interests of customers imply that the new venture focusses establish a strong competitive
advantages and customer base. In that case, the business will focus on promotional and
advertising campaigns on the locally based residents, since this is a dominant targeted
segment. The basic of critical risk evaluation begins from production to distribution
processes. Throughout the business operations, the company should ensure to deliver
innovative products, which will establish a competitive edge over the top class competitors in
the coffee industry.

Business Plan 3
Table of Contents
Executive Summary...................................................................................................................2
Background (to the idea)............................................................................................................4
Mission.......................................................................................................................................4
Product (Service) Offering.........................................................................................................4
Market Analysis.........................................................................................................................5
Industry Analysis...................................................................................................................5
Primary Target market...............................................................................................................7
Marketing...................................................................................................................................7
Product...................................................................................................................................7
Pricing....................................................................................................................................8
Distribution............................................................................................................................9
Promotion...............................................................................................................................9
Financial Plan...........................................................................................................................10
Critical Risks............................................................................................................................13
References................................................................................................................................15
Appendices – Images of Products............................................................................................16

Business Plan 4
Background (to the idea)
This paper is a business of the ‘Best Bakery’ which will offer the best espresso, pastry and
coffee products. The new entrepreneurial venture will be incorporated in the Australia
demographics, managed and owned by its relevant partners. To enhance the success of the
business, the relevant stakeholder contribute their experience in marketing, management and
sales techniques, which includes through evaluation of financial management and critical
risks evaluation techniques. In that regard, the new company focuses to implement key
strategies to achieving its missions and objectives. Moreover, the new bakery firm anticipates
to recruit competent and full0time pastry bakers and baristas, who will be obliged to deal
with daily operations and customer services.
Mission
The new business venture focuses to provide the best quality espresso, pastry and coffee
product. Thus, the quality provisions are purposed to place the new company at a competitive
edge, which is further speculated to meet the individual demands of both the higher and
middle income local residents, including the tourists in Australia.
Product (Service) Offering
The products offered in the new venture include the espresso, pastry and coffee products,
which are made from superior quality coffee beans produced in Columbia. New business
ventures should consider all its potential customers, since it is relevant to provide every
customer with products customized to suit their respective needs (Teece, 2010). Moreover,
the anticipated bakery firm provides fresh pastry and bakery products, which are expected to
be available all the time. Approximately 6-8 moderated consignments of pastry and bakery
products daily hence assuring customers that products produced in the firm are freshly-made
products and not stored for days.