This assignment involves developing a comprehensive business plan for a mobile application that connects psychologists with their clients. The app aims to provide a user-friendly platform for clients to find and book psychologists in their neighborhood area. The business plan includes an executive summary, market analysis, marketing strategies, revenue models, risk management, and IT development plans. It also highlights the importance of innovation, Wi-Fi accessibility, and online therapy services. The target is to enroll 34-45% of psychologists into the platform, with fees charged for availing services. Various social media advertising campaigns and linkages with medical health charities are planned for promotional events.
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