Business Plan for Pink and Blue Fashion Ltd

Business Plan

Table of Contents
INTRODUCTION..................................................................................... 3
OVERVIEW OF BUSINESS IDEA.................................................................4
EVALUATION OF EXTERNAL ENVIRONMENT..............................................5
COMPETITION AND COMPETITIVE ADVANTAGE.........................................6
SUGGESTIONS FOR THE PROPOSED TARGET MARKET..................................8
CONCLUSION........................................................................................10
REFERENCES.........................................................................................11

INTRODUCTION
The business plan is a framework that is developed to gives direction to the business, and
sets goals and objectives of the business. (McKeever, 2016.) The detailed planning of business is
created to achieve the target. The business plan shows that the idea of a new company will work
or not and evaluate the chances of profitability. This report will show the idea of my new
business and its evaluation of the external environment. The report will also show a competitive
advantage and will discuss suggestions for the target market.
Overview of Business Idea
New business idea and evaluation external environment and competitive advantage with
suggestions.
Company name: Pink and Blue Fashion Ltd
Executive Summary
Pink and Blue is a start-up retail company that will sell fashionable clothes for men and
women for the young generation. The location of the store will be in London, the main street.
The aim is to reach the youth and sell our product to them. The initial plan is for one store but in
the future, the vision is to make Pink and Blue a fashion brand and open stores in every city of
the United Kingdom.
The idea of my business
The idea of this start-up company is for Pink and Blue Fashion is to manufacture the
clothes and set up a store to sell them. I will contact some new fashion designer who wants to set
business but can not afford the investment. I will buy clothes from them and sell them in my
store. The business idea is to provide fashionable clothes to the young generation at a low rate.
The success of the business will depend on its planning and evaluating external factors.

Key factors of my new business ideas are -
 Professional design cloths with good quality of material
 Target youth between the age of 13 - 27 age group
 Partnering with new fashion designers to expand business
 Prioritizing customers preference and working on their taste
 Rent agreement for the store
 Contact the bank for all the legal and financial work
Product Detail
 Our product will include all the clothes for boys and girls which are trending in fashion.
Various sizes like small, medium, large and extra-large will be available for the boys and
girls of age group between 13 to 27.
 The premium quality of clothing Fabric and other raw material will be used which will
include Silk Fabric, cotton, linen, leather, and chiffon.
 Unique and trending design of cloths with cloths warrantee
Our company will focus on customers' tastes and preferences. Every customer's feedback will
be noted after each purchase and in the future changes will be done accordingly. The goal is to
make Pink and Blue Fashion a clothing brand and to stable in every city of the country.
Evaluation of External Environment
The external environments are necessary to analyze as it may affect the sales and
profitability of the business. The fashion industry is a vast business and trends change very
frequently. To stay in the market it is crucial to satisfy the customers. A well-planned business
also faces issue due to external factors, to understand them PEST Analysis will be evaluated of
Pink and Blue Fashion ltd.