BUSINESS PLAN9 Running Head: BUSINESS PLAN 1 Business Plan: Super Monkey 24/7 Fitness Center Executive Summary Super Monkey 24/7 fitness center is a new business start-up that will be introducing its business operations in Australian fitness center. The firm will be offering different services which are related to health and fitness like health and beauty session, exercises, fitness training and physical training sessions. Executive Summary 2 Introduction 4 Company Overview 4 New Product and Service Concept 5 Business Objectives 5 Window of Opportunity and Distinctive Competence 6