(solved) Assignment on Business Plan
Added on 2020-07-23
14 Pages3514 Words51 Views
Business DevelopmentSociology
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BUSINESS PLAN
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................3BUSINESS DESCRIPTION............................................................................................................3INDUSTRY BACKGROUND........................................................................................................3Defining existing products.....................................................................................................3Sizing industry........................................................................................................................4Important trends......................................................................................................................5Anticipating Barriers to Entry................................................................................................6MARKET ANALYSIS....................................................................................................................6Segmentation..........................................................................................................................6Positioning..............................................................................................................................7MARKET PLAN STRATEGY.......................................................................................................7Market plan objectives...........................................................................................................7Target Market.........................................................................................................................8Market plan Mix.....................................................................................................................8Market communication plan...................................................................................................9Budget...................................................................................................................................10Metrics and controls.............................................................................................................11Implementation of plan.........................................................................................................11REFERENCES..............................................................................................................................13
EXECUTIVE SUMMARYThe study includes description of business which is going to enter in Australia in e-commerce industry. It will provide traditional goods to Brazilian consumers those who live inAustralia. Description of business and industry analysis is done in the report, furthermore marketanalysis of new business is being describes in the study. BUSINESS DESCRIPTIONImport of traditional goods and engaged in e-commerce business both have highopportunities in Australia. Government of nation is providing support to online firms so that theycan contribute well in the economic development of nation. Imports of traditional goods includeseveral products machines, engines, chemicals, food, manufacturing products etc. It is estimatedthat online business will grow 19% in coming years worldwide. Sales of liquor is being increasedby 15%, appliance by 17%, as compare to previous year in Australia.New business is going to operate in Australia, in this nation there are many Braziliancitizens live. Firm will offer Brazilian traditional goods to the Brazilian customers those who livein Australia. INDUSTRY BACKGROUNDDefining existing productsAustralian e-commerce business is growing well since long time, in the year of 2016online selling of industry has been increased by US $13.4 billion. E-commerce business hasgrown by 7.5% as compare to 2015. Despite of economic fluctuation still online selling of goodsis increasing consistently. It is estimated that till 2017, e-commerce business will reach US$15.1billion. Internet is changing environment of companies. Brazilians persons like to use traditionalproducts and they buy it through online platforms. Consumers are taking much interest in buyingtraditional good online rather than purchase it from retail stores. Moreover, customers are able tocompare products of different companies through online medium (Sandberg and Håkansson,F2014). In such highly competitive environment firms have to offer them attractive discounts sothat they associated with entity for long time and do not move to other brands. Traditional goodsare much more in demand which is offered by Australian e-commerce corporations. More thanhalf population of Australia and Brazilian persons use internet frequently. Traditional goodsinvolve books, home electronic, flowers, toys, tickets, music, financial services et.
Amazon- It is one of the biggest e-commerce company which offers, TV, Tablets, phonesetc. good online and consumers buy these products frequently that shows in its revenues.In the year 2015 Amazon has earned 107 billion profit (Żyto, 2016). Ebay- it is another Australian e-commerce firm which sales its products and servicesthrough online platform. It manages its online auctions effectively. In the year of 2015cited firm has earned revenues of 8.59 Billion. Webnexs- It is leading e-commerce brand which supports consumers in comparing goodsfrom other companies and making their choice effectively (Grygiel, 2015). Sizing industryIllustration 1: Market size Source: (Żyto, 2016)
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