Company Business Plan Assessment 2022

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author Note:

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Assessment 1.
You are to develop a detailed strategic plan for the company, ensuring that you
Confirm your business or organisations vision and mission:
Canterbury Renovations is a start-up company that provides services in the areas of
Melbourne and the surrounding areas and in the areas where the average value of the houses are
$600.000.
The vision statement of the company is to benchmark all other renovation companies that
is involved in this business. The aim of the company is to provide the quality service with their
best equipments and raw materials. The company’s aim is also to provide these services at the
best price and delivering the service within the stipulated deadline. The mission statement of the
company is to perform for the customers and provide them with the best quality and competitive
prices by maintaining high level of professionalism, honesty and integrity.
Include relevant organisational values:
The renovation companies usually fail to deliver the projects on time and not for achieving
the expectation of the clients but the Canterbury Renovations do not follow this and maintain the
time limit and provide the service to the customers according to the need of the customers. Their
value is to support the vision of the company and help in shaping the organizational culture. The
company also aims at maintaining the principles, philosophies and beliefs of the company. These
core values of the company help in the process of decision-making and educating the potential
customers and the clients about the identity of the company.

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Identify and consider strengths and weaknesses of existing and potential competitors and
allies:
The company has many competitors as the real estate market of Melbourne at present is
really strong as the prices of the houses are regularly increasing and thus the company is
focusing on the market condition of the place. The strength of the companies is that they have
higher availability of resources and already has a brand image in the market. They have a high
level of proactivity, assertiveness and resilience. They pursue well-defined actions and have
strong knowledge about the market. The companies already have an effective and productive
team for their real estate business. The weaknesses of the companies are that they lack in the
process of training and social abilities. They do not have proper organizational policies and go
through too much stress and difficulties to execute the strategies of the business. The companies
fail to motivate their staffs and also have huge gap in the leadership style of the organization.
Analyse organisation's strengths, weaknesses, opportunities and threats through a detailed
SWOT analysis:
Strength:
In this company, all the operations of the projects are supervised by the owners who has
huge experience in this area.
Weakness:
The owners hire builders who has less knowledge and experience in that field which in
turn degrades the quality of service. As the company is comparatively new, they do no have any
previous client or any previous projects to show to the customers as a demo.

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Opportunities:
The company can establish their business by making partnership with the various real
estate companies and this way they will be able to explore the marketplace and increase the
number of clients.
Threats:
The company has many competitions in the market who had already established their business
and thus they have the chance of losing their potential clients to the already existing companies
and lose their business in the market.
Analyse both the internal and external environment including political, economic, social
and technological developments globally:
Internal environment
The internal environment is very important, as the company would need to optimize the
same to perform in accordance of the required standards. It is important to optimize the internal
factors such as the workforces and the technological aspects that are much importantly in context
of the business of the organization. The internal factors include the HRM department, the
resource procurement teams, the production team and the management. The strengths are
dedicated staffs, technical proprietor’s competence, financial resources, etc. Some of the
important weaknesses are lack of management skills, no business records of accomplishment and
inefficient equipment. These departments would need to work effectively towards creating a
better internal environment for the organization. It is important that this environment is fostered
further to create a better more effective organizational system.

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PESTEL
Political- Politically, Australia is a country that contributes greatly towards ensure the safety and
security of the businesses that are present in the country. Australia does not have very hard
requirements when it comes to renovation business standards. The government form is
constitutional monarchy with the laws designed to facilitate businesses of the country. Strict
government regulations do not affect renovation business in the county. The political
environment is stable.
Economic- Australia is a growing economy. It is the 13th largest world economy at the time. The
present company tax rate in the country are 30%. As the Canterbury renovations have a present
aggregate turnover of less than 25 million AUD, a lesser tax rate of 27.5% can be applied for.
The economy has a healthy growth rate of 2.4%. This can help in the further growth of the
companies as the economy as a whole would benefit.
Social- The social structure of Australia is very good in terms of wealth distribution and standard
of life. The country is also very much improved in terms of health and education. It is a
multicultural society, where a large number of people that are actually very interested in
renovating their homes. Kitchens, bathrooms and laundry areas are some of the most important
areas that are renovated by large number Australians. This
Technological- The latest in technology is available in the country. This means that there would
not be any significant problems faced by the organization if they want to use the latest in
renovation equipment. The country is adding technology faster than many other nations. The
home mapping software and similar resources would be easily available.

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Environmental- Environment wise Australia is diverse with large wealth of flora and fauna and
some of the unique ecosystems in the planet. However, it is also one of the driest countries.
Hence, the renovations that are made need to be done considering the same. Environment
friendly equipment and fluids need to be used.
Legal- The employees of the country would come under the Fair Work Act of 2009. The country
has fair trading laws, consumer and competitor laws. This would be the most important laws that
can affect the business of the Canterbury renovations. This would be important to develop
throughout the business processes.
Document relevant research and background for inclusion in the strategic plan:
The research of the organization pointed out that the organization had a healthy growth rate.
Some of the most important research studies need to be made on the prospects of the renovation
business of the country. The strategic plan should consist of a holistic design of the entire
processes that are required to improve the business prospects of the organization. The
environment should be considered much importantly in order to understand how it could be a
negative or positive factor that can affect the business of the organization. Some of the other
important researches that need to be included are the technological aspects that are available with
the organization currently and the technological requirements that are presently most important
in consideration of the industry. The financial considerations that need to be made are the Break-
even analysis, the return on investment and the costing of the products. In the area of customer
and market research, the customer preferences should be given much importance in the strategic
plan. Some of the most important questions that need to be considered in this regards are who are
the customers? Their geographical presence, their demographics in he given locations, their
purchasing power, their accessibility, stability of the market, market growth predictions, seasonal

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trends, influences on the customers, proce sensitivity, gaining competitive edge. The SWOT
analysis data should be considered for the research. This would provide a better standard for the
development of the strategic plan. Research have also been considered for the leadership that
would be utilized. It is known from the research that the company has some essential workforce,
financial and structural strengths.
Formulate strategic objectives and strategies needed for the future:
Some of the most important objectives are:-
1. Developing the workforce to contribute effectively towards the growth requirements
2. Creating better scope for the development of the business
3. Increasing sales revenue by at least 50% in the next 3 months
4. Developing better networks with the suppliers and stakeholders
5. Improving all the major business functional areas to suit the requirements of production
6. Achieving 100% increase in sales in 1 year
7. Expanding the business by 50% in 6 months
8. Expanding to residential construction business within 2 years
9. To improve the service quality in accordance of the most important business goals
Detail each strategy with an assigned priority, a timeframe, responsible parties and
measurable performance indicators:
Strategy Priority Timeframe Responsible
parties
Performance
indicators
Developing the Moderate 6 months HRM, Skill

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workforce management development,
performance
standards
Creating better
scope for the
development
Moderate 4 months Management Infrastructure,
workforce
management
aspects,
development
index
Increasing sales
revenue by at
least 50%
High 3 months Sales team,
marketing team,
promotional
team,
management
Sales rate,
return on
investment,
customer
interaction rate
Developing
better networks
Moderate 6 months Relationship
development
teams
Stakeholder
management
value
Improving all
the major
business
functional areas
Moderate 1 year Management,
planning and
development
teams
Growth rate,
expansion rate,
revenue growth
Achieving
100% increase
High 1 year Sales team,
marketing team,
Sales rate, sales
growth rate