CoffeeVille: Business Plan, Market Analysis, and Strategies

Running head: COFFEEVILLE 1
CoffeeVille
(Student Details)

COFFEEVILLE 2
Executive Summary
This written report focuses on the business of CoffeeVille, an organisation which serves
coffee, food and beverages in Melbourne. The business plan of CoffeeVille explain every
aspect and important information about organisation but it has some drawbacks also which is
less information about mission, vision, objectives and values of business. This report shows
the market analysis, competitors, marketing and sales strategies, and advertisement and
promotion strategies. This report also compares the strengths and weaknesses of
CoffeeVille’s business plan.

COFFEEVILLE 3
Contents
Introduction................................................................................................................................4
Effective Business Plan..............................................................................................................4
Market Analysis.........................................................................................................................4
Business Vision..........................................................................................................................4
Business Mission........................................................................................................................5
Business Value...........................................................................................................................5
Business objectives....................................................................................................................5
Marketing objectives..............................................................................................................5
Financial Objectives...............................................................................................................5
Marketing Strategies..................................................................................................................5
Services and Products................................................................................................................6
Comparison between Strengths and Weaknesses of Business plan...........................................6
Business Strengths of CoffeeVille..........................................................................................6
Business Weaknesses of CoffeeVille.....................................................................................6
Strengths and Weaknesses of CoffeeVille’s Business plan...................................................7
CoffeeVille’s business plan is effective or not..........................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8