Business Plan

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

BUSINESS PLAN
1
Table of Contents
The Business....................................................................................................................................2
Business Details...........................................................................................................................2
Business Premises........................................................................................................................2
Organizational Chart....................................................................................................................3
Product and Services....................................................................................................................3
Innovation....................................................................................................................................6
Risk Management........................................................................................................................6
Legal Requirements.....................................................................................................................6
The Market.......................................................................................................................................6
Market Research..........................................................................................................................7
Target Markets.............................................................................................................................7
Environmental Analysis...............................................................................................................8
Advertisement and Sales..............................................................................................................8
Financial Plan..................................................................................................................................9
Start Up Expenses........................................................................................................................9
Profit and Loss Statement..........................................................................................................10
Reference.......................................................................................................................................12

BUSINESS PLAN
2
The Business
Business Details
The business which is being considered would be a restaurant business which would be
providing the best quality of food products and the foods products would also be healthy. The
name of the business as decided would be Eat Healthy Restaurant. The plan is to open a
restaurant in West Town region of Chicago so that the business is able to attract more customers
to the operations of the business. The growing demand for the food industry and the increasing
trend of the demand for healthy lifestyle.
Business Premises
The business would be opening a restaurant in West town region of Chicago and the
premises which is selected for the business needs to be spacious so that the employees can be
attracted to the business1. The food industry is expanding and therefore, this is the most favorable
time for the business to open a restaurant business in the region.
1 Scarborough, Norman M. Essentials of entrepreneurship and small business management. Pearson, 2016.

BUSINESS PLAN
3
Organizational Chart
The business would be managed the owner personally and all-important decisions would
be taken by the owner. The operations of the business would be handled by different managers
who would looking after different activities of the business2. The organizational chart shows that
the major decisions which are taken.
Product and Services
The product and services which will be offered by the business would be focused on
maintaining quality and health aspects of a business3. The food products which would be covered
in the menu of the business is listed below:
2 Burns, Paul, and Jim Dewhurst, eds. Small business and entrepreneurship. Macmillan International Higher
Education, 2016.
3 "Chicago Tribune - We Are Currently Unavailable In Your Region". 2019. Chicagotribune.Com. Accessed June 28
2019. https://www.chicagotribune.com/dining/ct-food-2018-trends-whole-foods-20171114-story.html.