How to Write a Perfect Business Plan in 9 Steps -

Running head: BUSINESS PLAN
BUSINESS PLAN
Name of the student
Name of the university
Author Note:

BUSINESS PLAN
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Table of Contents
II. Executive Summary:...................................................................................................................1
III. Industry Analysis.......................................................................................................................1
A. Future outlooks and trends:.....................................................................................................1
Organic food market trends:........................................................................................................1
Organic skincare products market trend:.....................................................................................2
B. Analysis of competitors:.........................................................................................................3
C. Market segmentation:..............................................................................................................3
Demographic segmentation:....................................................................................................3
Psychographic segmentation:..................................................................................................4
D. Industry and market forecasts:................................................................................................4
IV. Description of Venture:.............................................................................................................5
A. Product(s) or Service (s) OR both:.........................................................................................5
Products (goods):.........................................................................................................................5
Skincare products:...................................................................................................................6
Food products:.........................................................................................................................6
Services:.......................................................................................................................................7
B. Size of business:......................................................................................................................7
C. Office equipment and personnel:............................................................................................8
Office equipment:....................................................................................................................8

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Personnel:................................................................................................................................8
D. Background of entrepreneur(s):..............................................................................................9
V. Production Plan:..........................................................................................................................9
A. Manufacturing process (amount subcontracted):....................................................................9
B. Physical plant:.........................................................................................................................9
C. Machinery and equipment:....................................................................................................10
D. Names of suppliers of raw material:.....................................................................................10
VI. Operations Plan:......................................................................................................................10
A. Description of company’s operations:..................................................................................10
B. Flow of orders for goods and/services:.................................................................................11
C. Technology utilization:.........................................................................................................11
VII. Marketing Plan.......................................................................................................................11
A. Pricing:..................................................................................................................................11
B. Distribution:..........................................................................................................................12
C. Promotion:.............................................................................................................................12
D. Product forecasts:..................................................................................................................12
E. Control:..................................................................................................................................12
VIII. Organizational Plan:.............................................................................................................13
A. Form of ownership:...............................................................................................................13
B. Identification of partners or principal shareholders:.............................................................13

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C. Authority of principals:.........................................................................................................13
D. Management team background:............................................................................................13
E. Roles and responsibilities of members of organization:.......................................................13
IX. Assessment of Risk:................................................................................................................14
A. Evaluate weakness (es) of business:.....................................................................................14
B. New technologies:.................................................................................................................14
C. Contingency plans:................................................................................................................14
X. Financial Plan:..........................................................................................................................14
A. Assumptions:........................................................................................................................14
B. Pro forma income statement:................................................................................................14
C. Cash flow projections:..........................................................................................................15
D. Pro forma balance sheet:.......................................................................................................15
Break-even analysis:..................................................................................................................15
Sources and applications of funds:............................................................................................15
XI. Appendices:.............................................................................................................................16
Market research data:.................................................................................................................16
References:....................................................................................................................................17

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I. Introductory page:
Name and Address of business: The Organics Limited
Headquarters: Trang Tien Plaza, Số, 23K Hai Bà Trưng, Hoàn Kiếm, 110116, Vietnam
Names and address (es) of principals:
Mr Li Cheng, Mr John Wilson and Ms Leena Shaw, Hanoi, Vietnam
Nature of Business:
Retail of organic skincare and food products, both indigenous as well as imported.
Statement of Financing needed: Attached
Statement of confidentiality of report:
The document and the information provided in it are sole properties of The Organics Limited.
The same would be used only for the purpose of The Organics Limited. Breach of confidentiality
of the information or its use by any identity without proper authorization of the management of
The Organics Limited or its appointed representatives, or successor(s) would attract severe legal
action.

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II. Executive Summary:
The organics products market is one of the growing segments in the fast moving consumer goods
markets. Consumers today prefer to consume products which are eco-friendly and contain less
amount of preservatives. The trend is stronger in developed and emerging markets. However, the
less developed markets are adopting the trend very fast. Vietnam is one such markets which is
experiencing growth in the organic food and skincare segments. The consumers in the country in
the country, especially the upper class consumers purchase organic products. However, the
country is dependent on foreign nations like China and Australia to meet its premium organic
products’ demands. The organic food and skincare industry is dominated to a great extent by
multinational companies like Bellami and L’Oreal. Thus, the organic products in the country are
generally priced extremely high since they have to be imported. Vietnam is a less developed
nation in Asian compared to the giants like China and India, which already have strong organic
products markets with fair mixes of indigenous and foreign companies. Thus, the larger portion
of its consumers cannot afford organic products owing to the high price. Moreover, the local
organic products shops, in general prefer to market foreign organic products brands at the
expense of Vietnamese brands. The new business described below namely, The Organics
Limited would offer organic skincare products and food products. It would sell organic products
of both foreign origin and Vietnamese origin. The firm would market both average priced and
premium priced. This would enable it to cater to the middle class consumers and upper class
consumers respectively. The organic products of Vietnamese origin would generally be priced
low and the imported products would in general attract high price since the latter have to be
obtained from overseas markets by paying heavy customs duty. New business ventures should
enter the emerging markets like Vietnam. The business plan shows that they should enter