A Business Plan for a Theatre

Running head: A BUSINESS PLAN FOR A THEATRE
A Business Plan for a Theatre
Name of the Student
Name of the University
Author note

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A BUSINESS PLAN FOR A THEATRE
Table of Contents
Part I. Introductory page:.................................................................................................................
A. Name and address of business:...............................................................................................
B. Name(s) and address(s) of the principles:...............................................................................
C. Nature of the business:............................................................................................................
D. Statement of financing:...........................................................................................................
E. Statement of confidentially:....................................................................................................
Part II. Executive Summary:............................................................................................................
Part III. Industry Analysis:..........................................................................................................
A. Future outlook and trends:......................................................................................................
B. Analysis of competitors:.........................................................................................................
C. Market Segmentation:.............................................................................................................
D. Industry and market forecasts:................................................................................................
Part IV. Description of venture:.......................................................................................................
A. Product(s):...............................................................................................................................
B. Service(s):...............................................................................................................................
C. Size of business:......................................................................................................................
D. Office equipment and personnel:............................................................................................
E. Background of entrepreneur(s):............................................................................................
Part V. Marketing plan:.................................................................................................................
A. Pricing:..................................................................................................................................
B. Distribution:..........................................................................................................................

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A BUSINESS PLAN FOR A THEATRE
C. Promotion:.............................................................................................................................
D. People:..................................................................................................................................
E. Process:..................................................................................................................................
F. Physical Evidences:...............................................................................................................
G. Future Product forecasts:......................................................................................................
H. Controls:................................................................................................................................
Part VI. Production plan:...............................................................................................................
A. Manufacturing process:.........................................................................................................
B. Physical plant:.......................................................................................................................
C. Machinery and equipment:....................................................................................................
D. Names of suppliers of raw materials:...................................................................................
Part VII. Operational plan:............................................................................................................
A. Description of the company’s operations:............................................................................
B. Flow of orders for goods and/or services:.............................................................................
C. Technological utilization:.....................................................................................................
Part VIII. Organizational Plan:......................................................................................................
A. Form of ownership:...............................................................................................................
B. Identification of partners or principles shareholders:...........................................................
C. Authority of principles:.........................................................................................................
D. Management team background:............................................................................................
E. Roles and responsibilities of members of organizations:......................................................

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A BUSINESS PLAN FOR A THEATRE
Part IX. Financial plans:................................................................................................................
A. Assumptions:........................................................................................................................
B. Pro forma income statement:................................................................................................
C. Cash flow projections:..........................................................................................................
D. Pro forma balance sheet:.......................................................................................................
E. Break even analysis:..............................................................................................................
F. Sources and applications of funds:........................................................................................
Part X. Assessment of Risk:..........................................................................................................
A. Evaluate weakness (es) of business:.....................................................................................
B. New technologies:.................................................................................................................
C. Contingency plan:.................................................................................................................
References:....................................................................................................................................

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A BUSINESS PLAN FOR A THEATRE
Part I. Introductory page:
A. Name and address of business:
The name of the theatre company would Myanmar Theatre Private Limited
(MTPL). The address of the business firm would be on the Kabar Aye Pagoda Road on
which the the Kabar Aye Pagoda is located. The area is close to Okkala Golf Resort. The
area is crisscrossed by the Parami Railway and the Kanbe Railway stations. The area has as
many as five bus stops. The theatre address would need to acquire its headquarters on the
Kabar Aye Pagoda Road because the area has excellent connectivity which would enable
viewers easy access to the theatre. The second address of Myanmar Theatre Private Limited
would be on the Kabar Aye Pagoda Road in the Suniram Park area close to the Sedona
Hotel Yangon. This location would provide transport facilities like railway stations and bus
stops. The theatre would overlook the Inya Lake, thus the consumers would be able to enjoy
an exotic view of the majestic lake.
B. Name(s) and address(s) of the principles:
The name and address of the principle(s) or director (s) are as follows:
Mr. Lee Cheng, CEO
1 Kabar Aye Road,
Yangon
Mr. Patrick Thomas, Financial director
11 Washington Park,
Yangon
Mrs. Elizabeth Francis,

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A BUSINESS PLAN FOR A THEATRE
Pyay Road,
Yangon
C. Nature of the business:
The nature of the Myanmar Theatre Private Limited would be provide superior film
watching in comfortable environment. The company would also enable the consumers to
purchase different types of snacks like flavoured popcorn and beverages like coffee and Pepsi
at the dedicated food counter. The customers would also be able to obtain membership with
the theatre and avail discounts on tickets to watch movies.
 Vision: Myanmar Theatre Private Limited would operate in the entertainment sector
in Myanmar and offer superior quality movie experience to the viewers. The
organisation would also aim to benefit in the local community by employing people
from the surrounding locality.
 Mission: Myanmar Theatre Private Limited seeks to achieve high position in
Myanmar as a provider of superior ambience and great food to set a benchmark in its
markets. The firm according to market opportunities would expand into allied
business like distributorship and film production to serve the economy in more than
one ways.
D. Statement of financing:
The financing of Myanmar Theatre Private Limited would be provided by the
directors at the initial stage. The management of the company would also approach banks to
open current accounts and to borrow loans. The firm would also require to obtain access to
payment gateways of the banks to make and receive payments online. The firm at a later
stage would get listed on the Yangon Stock Exchange (Ysx-mm.com. 2018). This would
allow the firm to raise capital from Myanmar’s booming stock market. The initial amount of

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A BUSINESS PLAN FOR A THEATRE
capital which would be required to start the business would K 10000000 which comes to
USD 6409.85 as on December 8, 2018. The breakdown of the capital structure is as follows:
 CEO-40 percent of the initial capital which amounts of K 4000000.
 Director 1-30 percent of the initial capital which amounts of K 3000000
 Director 2-30 percent of the initial capital which amounts of K 3000000
E. Statement of confidentially:
The information provided in the business plan would be a property of Myanmar
Theatre Private Limited and could be confidential. Any application, usage and sharing of the
data would require prior permission of the directors. The person(s) using the information
including employees and third parties need approval of the management. Any misuse of the
confidential information will attract legal actions. The firm would mentioned afore would
respect and protect the confidential information of consumers like their email address and
bank account details under the Consumer Protection Law, Myanmar
(Myanmartradeportal.gov.mm. 2018). The firm should only use and manage customer data
for business purpose with consent of the respective customers.
Part II. Executive Summary:
New start-ups usher new revenue generation, production and employment
opportunities in emerging economies like Myanmar. However start-ups have to face stiff
challenges in the market in the initial phases due to scarcity of capital, dearth of experienced
employees and limited capabilities to offer products to consumers. The competition before
these new firms is intensified by the threats they receive from existing and established firms.
The study shows that the entertainment industry of Myanmar is fiercely competitive with
presence of international film theatres. The start-up named Myanmar Theatre Private Limited
would require to form strong marketing strategies to successfully establish itself in the

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A BUSINESS PLAN FOR A THEATRE
country. The study also shows that the firm would require to form a strong financial and
contingency plan to ensure its sustainability in the market.
 Vision statement:
The vision of Myanmar Theatre Private Limited is to provide world class film
viewing experience to viewers in the initial stage and then expand to incorporate more
business units like production of films to be able to serve customers and the
community better.
 Mission statement:
To provide superior movie viewing experience to the people of Yangon and then
spread out into other cities as well to cater to their resident population.
Part III. Industry Analysis:
3.1. Country Profile:
Myanmar is one of fast growing economies in Southeast Asia with a GDP of $
334.856 billion as on 2017. The country has a very rich culture and people from different
orign like Chinese, Thai and the people of Burmese origin. The country has a growing middle
class population and people have more disposable income owing to rising per capita income.
The country has a strong relationship with developed and developing nations of the world.
The government of Myanmar has made new developmental strategies to attract more foreign
direct investments into the country (Dica.gov.mm. 2018). This is evident from the fact that
the FDIs from countries like India and the US have boosted the development of Myanmar
which is evindent from the rising GDP of the country as shown in the graph below.