Business Project

Running head: BUSINESS PROJECT
Business Project
Name of the Student:
Name of the University:
Author’s Note:

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BUSINESS PROJECT
Table of Contents
I. Introduction..............................................................................................................................4
A. Name of the Business........................................................................................................4
B. Principle Address of the Business.....................................................................................4
C. Nature of the Business......................................................................................................4
D. Statement of Financing Needed........................................................................................5
II. Executive Summary..............................................................................................................5
III. Industry Analysis..................................................................................................................6
A. Future Outlook and Trends...............................................................................................6
B. Analysis of the Competitors..............................................................................................6
C. Market Segmentation........................................................................................................7
D. Industry and Market Overview.........................................................................................7
IV. Description of the Venture....................................................................................................7
A. Product..............................................................................................................................7
B. Service...............................................................................................................................8
C. Size of the Business..........................................................................................................8
D. Office Equipment and Personnel......................................................................................8
E. Background of the Entrepreneurs.....................................................................................9
V. Marketing Plan......................................................................................................................9
A. Pricing Decisions..............................................................................................................9

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B. Distribution.....................................................................................................................10
C. Promotion........................................................................................................................10
D. People..............................................................................................................................11
E. Processes.........................................................................................................................11
F. Future Product Forecast......................................................................................................11
G. Controls...........................................................................................................................12
VI. Operational Plan.................................................................................................................12
A. Description of Operations of the Business......................................................................12
B. Flow of Order of Goods/ Services..................................................................................13
C. Technology Utilization...................................................................................................13
VII. Organization Plan...............................................................................................................13
A. Form of Ownership.........................................................................................................13
B. Authority of the Principles..............................................................................................14
C. Roles and Responsibilities of the Members of the Business..........................................14
VIII. Financial Plan..................................................................................................................14
A. Assumptions:............................................................................................................................14
B. Pro Forma income statement:...................................................................................................16
C. Cash flow projections:..............................................................................................................18
D. Pro forma balance sheet:...........................................................................................................19
E. Break-even analysis and Payback period:.................................................................................19

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F. Source and application of funds:...............................................................................................20
Reference.......................................................................................................................................21

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I. Introduction
The main purpose of the assessment is to formulate a business plan for setting up a fast
food business which would be offering a delicacy of kebabs. The kebabs are Indian dishes which
are mainly made of meat products. The products which are offered by the business are of highest
quality and are considered to be popular Indian fast foods among the residents of Singapore.
A. Name of the Business
The name of the business as decided by the owners will be Food and Spices which would be
offering different varieties of Kebabs such Chicken kebab, Tikka kebab, Reshmi kebab, Haryali
kebab and Singapore special kebab. These sorts of Kebabs are very popular among the residents
of Singapore.
B. Principle Address of the Business
The plan of the owner is to open the business in area where the business would have access
to more customers. The owners of the business have decided to open the restaurant in Orchard
Street in Singapore which would be providing a niche environment for the business.
C. Nature of the Business
The business environment in Singapore is very favorable for the fast food business Food and
Spices which the management of the company is planning to open. The operations of the
business would be focused on enhancing the revenue of the business and the business
environment in Singapore would help the business to growth1. It is a known fact that Singapore
is also known as the culinary paradise and therefore the owner is confident that the business
1 Burns P. Entrepreneurship and small business. Palgrave Macmillan Limited; 2016 Mar 15.

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would thrive in the market2. The business would be offering best quality of Kebabs with a
unique aroma of spices which would be available to the customers on demand in less time. The
business would be offering dine in services as well as take away options so that the business can
effectively serve the customers.
D. Statement of Financing Needed
The business would be requiring appropriate sourcing of funds in order to meet the
operational needs of the business. The management would also be requiring select appropriate
options such as equity sources has normal equity shares as well as preference shares while a debt
option has loans and debentures. As per the plan of the management of the company, the
business would be relying on loans and its is anticipated that an amount of $ 25,000 would be
taken from banks while an amount of $ 48,000 would be invested by the owner of the business.
The estimation of costs is considered to be the basis on which the funds which would be required
by the business would be considered by the business.
II. Executive Summary
The main purpose of the business plan is to set up a business which would be offering
Indian cuisines to the people of Singapore. The business plan is formulated considering all the
needs of the business and consist of detail analysis of the opportunities which the business has to
establish its self in the market. The analysis of the market condition shows that there are lot of
positives in the market and the same shows that the fast food businesses in Singapore is looking
promising. The fast food industry is growing at a tremendous rate shows the overall promise
which is held by the industry and therefore, the owner of the business needs to formulate an
2 Cordeiro W. Small businesses ignore strategic planning at their peril. Academy of Business Research Journal. 2013
Sep 28;3.