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Developing a Business Plan for Emerald Apparel

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Added on 2023/06/09

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AI Summary

This report discusses the development of a business plan for Emerald Apparel, an online clothing store. It covers conducting STP and Competitive Analysis, drawing Business Model Canvas and Porter’s value chain, and discussing marketing and business strategies for consolidation, underperformance and growth of the company. The report also includes a feasibility study of the new venture concept and financial techniques to mitigate risks.

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Developing a Business Plan for Emerald Apparel

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