Business Model Development and Break-Even Analysis

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The provided document is a solved assignment that delves into the realm of business model development and break-even analysis. It begins by presenting a hypothetical business scenario, where an entrepreneur has created two products - a handmade wooden drum and a handmade wooden flute - with distinct prices and costs associated with their production. The document then proceeds to calculate the average cost of each product, fixed costs for the month/year, percentage of price that is profit, and total sales needed to break-even. Additionally, it determines the number of units sold required to reach break-even. This assignment offers valuable insights into business model development, emphasizing its significance in entrepreneurship and small businesses.

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Running head: INNOVATION AND ENTREPRENEURSHIP
Innovation and entrepreneurship
Name of the student
Name of the institute
Student ID
Author note

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1INNOVATION AND ENTREPRENEURSHIP
Table of Contents
1.0 Business plan summary........................................................................................................2
1.1 The business.....................................................................................................................2
1.2 The market.......................................................................................................................2
1.3 The future.........................................................................................................................3
1.4 The finances.....................................................................................................................3
2.0 The business.........................................................................................................................4
2.1 Business details................................................................................................................4
2.2 Registration details...........................................................................................................4
2.3 Business premises............................................................................................................4
2.4 Organization chart............................................................................................................4
2.5 Management and ownership............................................................................................5
2.6 Key personnel...................................................................................................................5
2.7 Products or services..........................................................................................................5
2.8 Innovation........................................................................................................................6
2.9 Insurance..........................................................................................................................6
2.10 Risk management...........................................................................................................6
2.11 Legal consideration........................................................................................................7
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2INNOVATION AND ENTREPRENEURSHIP
2.12 Operations......................................................................................................................7
2.13 Sustainability plan..........................................................................................................8
3.0 The market...........................................................................................................................8
3.1 Market research................................................................................................................8
3.2 Market targets...................................................................................................................8
3.3 Environmental and industry analysis...............................................................................9
3.4 Customers.........................................................................................................................9
3.5 SWOT analysis.................................................................................................................9
3.6 Competitors....................................................................................................................11
3.8 Advertising and sales.....................................................................................................13
4.0 The future...........................................................................................................................13
4.1 Vision statement.............................................................................................................13
4.2 Mission statement...........................................................................................................13
4.3 Goals and objectives......................................................................................................13
4.4 Action plan.....................................................................................................................13
5.0 The finances.......................................................................................................................14
5.1 Key objectives and the financial review........................................................................14
5.2 Assumptions...................................................................................................................14
5.3 Start-up cost for the year................................................................................................15
5.4 Balance sheet forecast....................................................................................................16
5.5 Profit and loss forecast...................................................................................................17
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3INNOVATION AND ENTREPRENEURSHIP
5.6 Expected cash flow........................................................................................................18
5.7 Break-even analysis.......................................................................................................19
Reference and Bibliography.....................................................................................................20

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4INNOVATION AND ENTREPRENEURSHIP
1.0 Business plan summary
1.1 The business
Details regarding the business are as follows –
Business structure – the business will be started as the company and will be registered
in the name of Rose Petals. Mr John Steward will be the CEO and managing director
of the company. The board will have another 5 executive directors and 3 non-
executive directors. ABN – registered Australian business number or ABN number of the company is 11
223 479 606 ACN - registered Australian company number or ABN number of the company is
139 621 085
Business location - The business will be located in East Sydney that is just 30 minutes
away from centrally located Sydney Business Park. Date established – the business is planning to be started on 1st July 2018 Business owners - Mr John Steward will be the CEO and managing director of the
company. Owner experience – the CEO is experienced in the retail sector and was the executive
director of a well known retail company for more than 12 years. Products – the company will sell various types of garments for the children of age
group of 5 to 15 years.
1.2 The market
Target market - Main targets for the company will be the children aged between 5 to
15 years
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5INNOVATION AND ENTREPRENEURSHIP
Marketing strategy - Offer high quality products at lower possible price,
manufacturing the products as per the customer needs and meeting marketing demand
and supply the goods demanded as per required time without any hurdle or barrier
1.3 The future
Vision - To become the distinguished retailer for kids clothing that will be known
globally for the quality of the product, setting new lifestyles and trends
Goals - to offer high value products to their customer on regular basis, achieve the
financial objectives of the company and set the benchmark in the clothing industry as
the cost leader through improving the performance and minimizing the waste
1.4 The finances
The key objectives of the business with regard to finance are as follows –
To increase the sales by 125% till the 3rd year of business
Increasing the number of target customers
Minimizing the cost of goods sold by at least 2% from 2nd year of business.
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6INNOVATION AND ENTREPRENEURSHIP
2.0 The business
2.1 Business details
Rose petal (RP) is the retail store that will deal in kids clothing and the business will
be initially established in East Sydney. It will present wide range of the kids clothing that will
be manufactured using various fabrics like wool, cotton and silk. The clothing will be
designed keeping in mind the latest fashion trends.
2.2 Registration details
The business will be registered with Australian Securities and Investment
Commission (ASIC) in the name of Mr John Steward under the brand name of Rose Petal.
Further, before starting the business the company need to register with the Australian
Taxation Office for complying with taxation requirements.
2.3 Business premises
The business will be located in East Sydney that is just 30 minutes away from
centrally located Sydney Business Park.
2.4 Organization chart

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7INNOVATION AND ENTREPRENEURSHIP
2.5 Management and ownership
The business will be owned by Mr John Steward. However, the organizational
structure will include the production manager, who will be responsible for everyday decision
making associated with manufacturing, HRD manager, who will be responsible for managing
all the departments, Accounts manager, who will be responsible for taking all the finance
related decisions (Schaper et al. 2014).
2.6 Key personnel
Name Designation Responsibility
John Steward CEO All marketing and
operational activities
Ricky Hudson HRD Manager Managing all the departments
Sally Armanda Account manager Making finance decisions
2.7 Products or services
RP will offer its customers the below mentioned kids clothing and products –
Sweaters
Jackets
Shirts
Pants
Shoes
Hats
Bags
T-shirts
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8INNOVATION AND ENTREPRENEURSHIP
2.8 Innovation
RP will use special cotton fibre for the garments that will be used by the kids during
summer. This special fibre has never been used by its competitors and thereby it is expected
that it will receive a positive feedback from the customers (Sadgrove 2016).
2.9 Insurance
The company will take insurance policies for its office equipments, warehouse
products and various machineries in the manufacturing plant.
2.10 Risk management
Risk Likelihood Impact Strategy
Increasing price of the
fabric
Highly Likely High The company shall find out
alternate fabric that will not
compromise the comfort of
the kids
Increasing maintenance
cost
Likely Medium The company must depend
on the insurance policies
and servicing policies, to
provide smooth services.
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9INNOVATION AND ENTREPRENEURSHIP
Risk Likelihood Impact Strategy
Retention of designers Highly Likely High As the company has high
competition in the garment
market, the designers are
likely to leave for additional
benefits. Therefore, the
company will hold regular
meeting with the designer to
know their demand and
preference.
2.11 Legal consideration
All the legal procedures will be adhered to as per the “Australian Business Licence
and Information Service (ABLIS)” (Steingold 2015).
2.12 Operations
RP will sell its products through following 2 methods –
Retail sale – initially the retail stores will be opened in East Sydney location.
However, within 2 years period it is planning to open the retail stores in other areas of
Australia like Perth, Melbourne and Adelaide (Ward 2016).
Online sale – main product of the company will be sold through online in addition
from the retail stores. The delivery for online sales will be made within 7-10 business
days.

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10INNOVATION AND ENTREPRENEURSHIP
2.13 Sustainability plan
Under the sustainability plan, the company will make the following plans –
The company will take appropriate care with regard to environmental issues so that
the harmful elements from manufacturing does not impact the community under
which it will carry on the business
It will prepare the strategies and action plans for the potential risks so that it has least
impact on the business (Simpson 2014).
3.0 The market
3.1 Market research
Kids wear market in Australia is highly competitive and slowly the market is shifting
from growth to maturity. However, the increase in the children’s age group for 15 years and
under is supporting the growth in revenue (Massa and Tucci 2013). High rate of immigration
also contributed for the growth of the target market. It is expected that the industry revenue
will be increased by 3.9% that is $ 3.4 billion over next 3 years.
3.2 Market targets
Main targets for the company will be the children aged between 5 to 15 years. The
characteristics for the targeted customers will be as follows –
Description % Sales (amt)
Market total 100% $ 2,000,000.00
Boys clothing 40% $ 800,000.00
Girls clothing 40% $ 800,000.00
Boys and girls accessories 20% $ 400,000.00
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11INNOVATION AND ENTREPRENEURSHIP
40
%
40
%
20
%
Market total
Boys clothings
Girls clothings
Boys and girls accessories
3.3 Environmental and industry analysis
Increase in the online shopping habits and social media has exposed the consumers to
latest fashions and it influenced their desire for new trends and styles. Further, the weak
sentiments of the consumers and subdued disposable growth in earnings over last few years
influenced the popularity of fashion markets.
3.4 Customers
Various factors that will made RP as ideal choice of the customer will be as follows –
Guaranteed quality goods
Variety of clothes under same roof
Customization facility
Easy modes of payment like cash, debit cards and credit cards
Delivery within time
Ability to accept big order size
3.5 SWOT analysis
Strength Weakness
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12INNOVATION AND ENTREPRENEURSHIP
Wide range of products with great
variance
Customized product can be ordered
for the individual customers
Expert designers for following latest
fashion trends
Discounts allowed on bulk purchase
Comparatively new as against the
competitors
In the initial stage the marketing
expenses will be large as for
establishing the brand lot of
advertising campaign will be
required.
Huge capital will be required for
starting up the business as the
company will not be able to avail
credit initially (Blackburn, Hart and
Wainwright 2013).
Opportunity Threats
There is huge demand for boys wear.
Therefore, adding value to this
category will be great opportunity
Animated movies character print has
increased the demand among the
children
The garment sector in Australia is
growing fast and opening new
opportunities for the (DaSilva and
Trkman 2014)
Owing to recession the people are
now more conscious for the pricing
and prefers the brand where discount
is high
The high competition in clothing
retail sector creating threat for the
company.

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13INNOVATION AND ENTREPRENEURSHIP
3.6 Competitors
Competit
or
Establis
hed date
Size Market
share
(%)
Value to
customers
Strengths Weaknesses
Phoenix
and the
Fox
Late
2014
2400 22% This brand
offers the
offbeat clothing
at reasonable
prices that can
be chosen
quickly (Fox
2018).
100%
organic
cotton are
used
Availability
is not there
all over
Australia
Just Jack 2012 2700 17% The main
competitive
advantage if this
brand is that it
truly cares
regarding the
feel and fit of
the customers.
Manufacture
s all type of
boys wear
like
swimwear,
sleepwear,
casual wear
and
sportswear.
Manufacture
s only for
boys
(Jack 
&nbsp
2018).
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14INNOVATION AND ENTREPRENEURSHIP
Competit
or
Establis
hed date
Size Market
share
(%)
Value to
customers
Strengths Weaknesses
Hucklebe
rry Lane
2008 2900 7% This is the
sleepwear brand
and it makes
comfiest and
sweetest
sleeping clothes
for the people of
all age groups
(Huckleberrylan
e.com.au. 2018).
It is made
from soft
and quality
fabrics that
can be fitted
easily.
Manufacture
s only
sleepwear
Feather
Drum
2016 1500 5% Their designs
include the
pieces that are
made by skilled
artisans instead
of the robots
Removes
nasty
chemical
from clothes
before
launching it
in the market
Comparativ
ely new in
the industry
(Feather
Drum
2018).
Little
Edge
Apparel
2012 1900 14% Fully Australian
made brand
(Little Edge
Apparel 2018).
High quality
and
everything is
ethical
High price
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15INNOVATION AND ENTREPRENEURSHIP
3.8 Advertising and sales
Various marketing channels like mailing, social media, direct sales, telephonic
campaign will be used for marketing and advertising the brand. Further, the customer will be
regularly updated on the upcoming clothes and discounts, if any.
4.0 The future
4.1 Vision statement
To become the distinguished retailer for kids clothing that will be known globally for
the quality of the product, setting new lifestyles and trends.
4.2 Mission statement
Mission of the company is to offer high value products to their customer on regular
basis. For fulfilling this, they are focussed on the exceptional quality, design, convenience,
interactive communication and innovation.
4.3 Goals and objectives
Major goals and objectives of the company are recognized with quality and cost
efficiency. Other objectives are –
to offer high value products to their customer on regular basis
to achieve the financial objectives of the company
set the benchmark in the clothing industry as the cost leader through improving the
performance and minimizing the waste
4.4 Action plan
Offer high quality products at lower possible price
Manufacturing the products as per the customer needs

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Meeting marketing demand and supply the goods demanded as per required time
without any hurdle or barrier
Develop the kid’s friendly decoration and environment in the store that will attract the
parents for bringing their children in store.
5.0 The finances
5.1 Key objectives and the financial review
The key objectives of the business are as follows –
To increase the sales by 125% till the 3rd year of business
Increasing the number of target customers
Minimizing the cost of goods sold by at least 2% from 2nd year of business.
Further, the total requirement for start-up as estimated will be $ 21,09,000 for
registration and other business needs and $ 33,50,000 for equipments. Therefore, total
requirement will be $ 54,59,000, out of which 40% that is $ 21,83,600 will be raised through
long term borrowings and 60% that is $ 32,75,400 will be raised through equity.
5.2 Assumptions
The assumptions made are as follows –
Sales will increase by 12% in the 2nd year and further 14% in 3rd year
Due to winter season the sales during the month of September, October and
November will fall significantly. However, during December the sales will be
increased due to Christmas
Cost of goods sold for the 1st year will be 60% of sales. However, for net 2 years the
COGS will be reduced to 58% of sales.
Interest and loan repayments will be paid quarterly.
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17INNOVATION AND ENTREPRENEURSHIP
5.3 Start-up cost for the year
START-UP COSTS Cost ($) EQUIPMENT/CAPITAL
COSTS Cost ($)
Registrations Business purchase price $120,000
Business name $3,000 Start-up capital $800,000
Licences $2,500 Plant & equipment
Permits $2,000 Vehicles $1,200,000
Domain names $2,000 Computer equipment $350,000
Trademarks /designs/patents $10,000 Phones $65,000
Vehicle registration $15,000 Fax machine $125,000
Membership fees $12,000 Security system $210,000
Accountant fees $45,000 Office equipment
Solicitor fees $2,000 Furniture $300,000
Rental lease cost (Rent
advance/deposit) $120,000 Shop fit out $180,000
Utility connections & bonds
(Electricity, gas, water) $50,000
Phone connection $3,000
Internet connection $7,500
Computer software $120,000
Training $75,000
Wages $100,000
Stock/raw materials $90,000
Insurance
Building & contents $300,000
Vehicle $260,000
Public liability $50,000
Professional indemnity $40,000
Product liability $45,000
Workers compensation $100,000
Business assets $220,000
Business revenue $55,000
Printing $55,000
Stationery & office supplies $150,000
Marketing & advertising $175,000
Total start-up costs $2,109,000
Total equipment/capital
costs $3,350,000
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18INNOVATION AND ENTREPRENEURSHIP
5.4 Balance sheet forecast
BALANCE SHEET
FORECAST
[Year 1] [Year 2] [Year 3]
Current assets
Cash $4,369,900 $4,231,000 $3,532,500
Petty cash $25,000 $32,000 $29,000
Inventory $350,000 $250,000 $150,000
Pre-paid expenses $36,000 $23,000 $21,000
Fixed assets
Leasehold $600,000 $600,000 $700,000
Property & land $400,000 $500,000 $500,000
Renovations/improvements $20,000 $500,000 $750,000
Furniture & fit out $792,430 $800,000 $800,000
Vehicles $126,500 $258,700 $221,500
Equipment/tools $512,170 $460,953 $414,858
Computer equipment $450,000 $450,000 $700,000
Total assets $7,682,000 $8,105,653 $7,818,858
Current/short-term liabilities
Credit cards payable $320,000 $380,000 $310,000
Accounts payable $1,800,000 $2,020,000 $1,910,000
Interest payable $3,000 $14,000 $16,000
Accrued wages $45,000 $52,000 $51,000
Income tax $55,000 $45,000 $390,000
Long-term liabilities
Loans $2,183,600 $2,133,600 $2,083,600
Total liabilities $4,406,600 $4,644,600 $4,760,600
NET ASSETS $3,275,400 $3,461,053 $3,058,258

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5.5 Profit and loss forecast
Particulars Year 1 Year 2 Year 3
Sales $ 5,000,000 $ 5,600,000 $ 6,384,000
Cost of goods sold $ 3,000,000 $ 3,248,000 $ 3,702,720
Gross profit $ 2,000,000 $ 2,352,000 $ 2,681,280
Gross profit % 40% 42% 42%
Expenses
Accountants fees $ 55,000 $ 55,000 $ 60,500
Advertising and marketing $ 120,000 $ 100,000 $ 80,000
Bank fees and charges $ 120,000 $ 105,000 $ 110,000
Bank interest $ 12,000 $ 10,500 $ 11,000
Credit card fees $ 6,000 $ 7,000 $ 12,000
Utilities (electricity, gas,
water)
$ 35,000 $ 40,000 $ 45,000
Telephone charges $ 3,500 $ 4,200 $ 4,800
Loan payments $ 50,000 $ 50,000 $ 50,000
Rent and rates $ 60,000 $ 60,000 $ 66,000
Motor vehicle expense $ 22,000 $ 24,000 $ 31,000
Repairs and Maintenance $ 4,500 $ 5,200 $ 6,700
Stationary and printing $ 8,000 $ 14,000 $ 16,000
Salaries $ 140,000 $ 140,000 $ 208,000
Insurance $ 1,070,000 $ 909,500 $ 773,075
Superannuation $ 42,000 $ 42,000 $ 62,400
Total Expenses $ 1,748,000 $ 1,566,400 $ 1,536,475
Profit before taxes $ 252,000 $ 785,600 $ 1,144,805
Taxes paid @ 30% $ 75,600 $ 235,680 $ 343,442
Net Profit after tax $ 176,400 $ 549,920 $ 801,364
Profit/loss percentage 3.53% 9.82% 12.55%
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20INNOVATION AND ENTREPRENEURSHIP
5.6 Expected cash flow
Particulars Jan Feb Mar Apr May June July August Sept Oct Nov Dec
OPENING BALANCE
$
100,000
$
386,547
$
728,524
$
1,169,352
$
1,612,059
$
2,033,820
$
2,544,539
$
3,067,287
$
3,434,735
$
3,566,254
$
3,700,097
$
3,869,340
Cash incoming
Sales
$
375,000
$
420,000
$
470,000
$
490,000
$
475,000
$
560,000
$
570,000
$
430,000
$
220,000
$
210,000
$
240,000
$
540,000
Asset sales
$
262,500
$
294,000
$
329,000
$
343,000
$
332,500
$
392,000
$
399,000
$
301,000
$
154,000
$
147,000
$
168,000
$
378,000
Debtor receipts
$
-
$
-
$
55,000
$
32,000
$
25,000
$
32,000
$
21,000
$
16,000
$
24,000
$
28,000
$
32,000
$
37,000
Other income
$
20,000
$
27,000
$
32,000
$
19,000
$
21,000
$
25,000
$
21,000
$
25,000
$
28,000
$
22,000
$
20,000
$
32,000
Total incoming
$
657,500
$
741,000
$
886,000
$
884,000
$
853,500
$
1,009,000
$
1,011,000
$
772,000
$
426,000
$
407,000
$
460,000
$
987,000
Cash outgoing
Purchases (Stock etc)
$
225,000
$
252,000
$
282,000
$
294,000
$
285,000
$
336,000
$
342,000
$
258,000
$
132,000
$
126,000
$
144,000
$
324,000
Accountant fees
$
4,583
$
4,583
$
4,583
$
4,583
$
4,583
$
4,583
$
4,583
$
4,583
$
4,583
$
4,583
$
4,583
$
4,583
Advertising & marketing
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
Bank fees & charges
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
$
10,000
Interest paid
$
-
$
-
$
3,000
$
-
$
-
$
3,000
$
-
$
-
$
3,000
$
-
$
-
$
3,000
Credit card fees
$
400
$
450
$
410
$
400
$
550
$
550
$
540
$
510
$
490
$
650
$
500
$
550
Utilities (electricity, gas, water)
$
2,300
$
3,200
$
2,700
$
2,100
$
2,400
$
2,900
$
2,800
$
3,100
$
3,400
$
3,700
$
3,400
$
3,500
Telephone
$
340
$
210
$
420
$
320
$
370
$
290
$
230
$
350
$
210
$
220
$
270
$
270
Lease/loan payments
$
-
$
-
$
12,500
$
-
$
-
$
12,500
$
-
$
-
$
12,500
$
-
$
-
$
12,500
Rent & rates
$
5,000
$
5,000
$
5,000
$
5,000
$
5,000
$
5,000
$
5,000
$
5,000
$
5,000
$
5,000
$
5,000
$
5,000
Motor vehicle expenses
$
1,700
$
1,800
$
2,600
$
3,200
$
2,100
$
1,605
$
1,345
$
1,275
$
1,600
$
1,450
$
1,600
$
1,725
Repairs & maintenance
$
330
$
370
$
340
$
390
$
370
$
410
$
430
$
390
$
405
$
390
$
300
$
375
Stationery & printing
$
667
$
776
$
985
$
667
$
732
$
810
$
690
$
710
$
660
$
530
$
470
$
304
Salaries
$
11,667
$
11,667
$
11,667
$
11,667
$
11,667
$
11,667
$
11,667
$
11,667
$
11,667
$
11,667
$
11,667
$
11,667
Insurance
$
89,167
$
89,167
$
89,167
$
89,167
$
89,167
$
89,167
$
89,167
$
89,167
$
89,167
$
89,167
$
89,167
$
89,167
Superannuation
$
3,500
$
3,500
$
3,500
$
3,500
$
3,500
$
3,500
$
3,500
$
3,500
$
3,500
$
3,500
$
3,500
$
3,500
Income tax
$
6,300
$
6,300
$
6,300
$
6,300
$
6,300
$
6,300
$
6,300
$
6,300
$
6,300
$
6,300
$
6,300
$
6,300
Total outgoing
$
370,953
$
399,023
$
445,172
$
441,293
$
431,739
$
498,282
$
488,252
$
404,552
$
294,482
$
273,157
$
290,757
$
486,441
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21INNOVATION AND ENTREPRENEURSHIP
Monthly cash balance
$
286,547
$
341,977
$
440,828
$
442,707
$
421,761
$
510,718
$
522,748
$
367,448
$
131,518
$
133,843
$
169,243
$
500,559
CLOSING BALANCE
$
386,547
$
728,524
$
1,169,352
$
1,612,059
$
2,033,820
$
2,544,539
$
3,067,287
$
3,434,735
$
3,566,254
$
3,700,097
$
3,869,340
$
4,369,900
5.7 Break-even analysis
Break -even analysis
Timeframe (e.g. monthly/yearly)
Average price of each product/service sold $400.00
Average cost of each product/service to make/deliver $280.00
Fixed costs for the month/year $450,000.00
Percentage of price that is profit 30.00%
Total sales needed to break-even $1,500,000.00
Number of units sold needed to break-even 3750
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