Business Plan for Stay Healthy in Mauritius

Running head: BUSINESS METHODS AND PROCEDURES
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

1BUSINESS PLAN
Name of the Business: Stay Healthy
Trading Name: Stay Healthy Private Limited
Date of Incorporation: 28th April 2019
Headquarters: Mauritius
Owner’s Name: Harry Williams
Place of Operation: Mauritius

2BUSINESS PLAN
Introduction
The start-up venture plan will be created in the food and beverage industry in the
Mauritius whereby the company will be controlling the various operations of the company. The
aim of the company will be operating in the food and beverage industry whereby the company
will be providing healthy food and health services. Providing health tips to the customers in the
form of preparation of balanced diet chart and healthy lifestyle will be the services, which the
company will be providing. The location of the company will be in Mauritius and the operations
of the company will be widespread (Swinburn et al., 2015). The vision and goal of the company
will be in providing various health care services for the customers so that they are able to get
healthy food at right price and better health tips that will improve their lifestyle. In order to
promote the activities of the company the company will be in engaging various online marketing
and social activities in order to increase the know how about the products and services of the
company (Minkler et al., 2018). It is essential that various activities of the company undertaken
would be based upon the action plan of the company and the same would be helping the
company in maintaining the operations of the company effectively. The goal of the company will
be increasing the market penetration of the various products and services of the company in the
form of increasing demand for the various products and services provided by the company. The
financial plan for the company was drawn thereby drawing up the financial statement for the
company for the initial year in which the various sources of revenue and the expenses for the
company were taken into account for the purpose of the analysis of the financial resources of the
company (Demartini et al., 2019).

3BUSINESS PLAN
Goals and Objectives
The goal of the company is to provide healthy foods and beverages in the modernizing
and growing food industry where the demand for the health food is set to outgrow than others. If
the health of consumers are, being considered based on rising health issues and conditions faced
by consumer it is important that necessary steps and actions be taken to control the health issues
faced by the consumers (Perugini, 2019). Degrading balance between the work life balance and
fast moving health and food sector has been the key reason for the selection of the food and
beverage industry. The company will be catering various consumer thereby fulfilling their needs
and wants in the field of healthy food and beverages for the consumers. It is expected that the
company increase the customer base for the company at an increasing rate so that the revenues
and expenses of the company are well planned (Toma, Zeelenberg & Corneille, 2016). Short-
term goal of the company will be in the form of attracting new customer base for the company.
The medium to long-term goal of the company will be in the form of developing the brand name
of the company. Profitability and growing return on capital employed for the company will be
the key goal of the company.
The objective of the company is to capture a significant market share in the food and
beverage industry with the increasing market penetration of the various products and services of
the company. It is expected that the business will be meeting the various financial and
operational goals for the company in the form of increased marketing and business activity of the
company. Providing high quality food and beverages in the field of food and beverage industry
will be the key factor concerning growth for the company. The objective of the external
stakeholders of the company is in the field of better products, management of resources and
performing several social actions for the society on an overall basis.