Business Plan for Stay Healthy in Mauritius

This business plan outlines the operations, goals, objectives, and financial plan for Stay Healthy, an online and offline food and beverage company in Mauritius that provides healthy food and health services. The plan includes information on the target market, competitors, SWOT analysis, marketing plan, and profit and loss statement.

Running head: BUSINESS METHODS AND PROCEDURES
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

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Name of the Business: Stay Healthy
Trading Name: Stay Healthy Private Limited
Date of Incorporation: 28th April 2019
Headquarters: Mauritius
Owner’s Name: Harry Williams
Place of Operation: Mauritius

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Introduction
The start-up venture plan will be created in the food and beverage industry in the
Mauritius whereby the company will be controlling the various operations of the company. The
aim of the company will be operating in the food and beverage industry whereby the company
will be providing healthy food and health services. Providing health tips to the customers in the
form of preparation of balanced diet chart and healthy lifestyle will be the services, which the
company will be providing. The location of the company will be in Mauritius and the operations
of the company will be widespread (Swinburn et al., 2015). The vision and goal of the company
will be in providing various health care services for the customers so that they are able to get
healthy food at right price and better health tips that will improve their lifestyle. In order to
promote the activities of the company the company will be in engaging various online marketing
and social activities in order to increase the know how about the products and services of the
company (Minkler et al., 2018). It is essential that various activities of the company undertaken
would be based upon the action plan of the company and the same would be helping the
company in maintaining the operations of the company effectively. The goal of the company will
be increasing the market penetration of the various products and services of the company in the
form of increasing demand for the various products and services provided by the company. The
financial plan for the company was drawn thereby drawing up the financial statement for the
company for the initial year in which the various sources of revenue and the expenses for the
company were taken into account for the purpose of the analysis of the financial resources of the
company (Demartini et al., 2019).

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Goals and Objectives
The goal of the company is to provide healthy foods and beverages in the modernizing
and growing food industry where the demand for the health food is set to outgrow than others. If
the health of consumers are, being considered based on rising health issues and conditions faced
by consumer it is important that necessary steps and actions be taken to control the health issues
faced by the consumers (Perugini, 2019). Degrading balance between the work life balance and
fast moving health and food sector has been the key reason for the selection of the food and
beverage industry. The company will be catering various consumer thereby fulfilling their needs
and wants in the field of healthy food and beverages for the consumers. It is expected that the
company increase the customer base for the company at an increasing rate so that the revenues
and expenses of the company are well planned (Toma, Zeelenberg & Corneille, 2016). Short-
term goal of the company will be in the form of attracting new customer base for the company.
The medium to long-term goal of the company will be in the form of developing the brand name
of the company. Profitability and growing return on capital employed for the company will be
the key goal of the company.
The objective of the company is to capture a significant market share in the food and
beverage industry with the increasing market penetration of the various products and services of
the company. It is expected that the business will be meeting the various financial and
operational goals for the company in the form of increased marketing and business activity of the
company. Providing high quality food and beverages in the field of food and beverage industry
will be the key factor concerning growth for the company. The objective of the external
stakeholders of the company is in the field of better products, management of resources and
performing several social actions for the society on an overall basis.

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Vision
The vision of the company will be in the form of higher management level of activity that
were taken by the company. A wide range of products and services will be offered by the
company in the field of the healthy fast foods and beverages like Cold Chicken Sandwich,
Russian Style Green Salad, Rice Bowl with Shredded Chicken, Grilled Pork with vegetables,
Almond Protein Shake and Banana Protein Shake (Ward, 2016).

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Product Ingredients Health Advice Nutritional Card
Cold Russian
Salad with
Asparagus
Asparagus, Olives,
Mushrooms, Olive
Oil, lemon juice and
Cheese
Asparagus would
contains folic
acid, which is a
common source
for Vitamin B9.
The asparagus and Olives
acts as a good source of rich
vitamins and folic acid
helping for growth of the
body. It also promotes metal
binding and detoxification.
Product Ingredients Health Advice Nutritional Card
Turkey
Sandwich
Whole Wheat Bread Iron will be the
key source from
Pork
Vitamin B6, Iron, Zinc are
the key nutrients that will be
provided and will protect
from Cardiovascular
functions.
Ham Sandwich French Wheat Bread High vitamin and
minerals from
Ham
Vitamin B, Selenium, High
Iron, Zinc, and preventing
Cancer and Cardiovascular
functions.
The above table shows the nutritional information about the various products catered by
the company in the field of the healthy products, which will be priced at a range of MUR 300
and the beverages will be offered at a range of MUR 140-160. The pricing of the product will be
priced in accordance with the best in the industry whereby the company will be offering various
categorised products and services.

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Market Research
The market research for the company would be done with the help of the secondary data
collected for the company whereby the growth and opportunity in the food and beverage industry
was taken into consideration for the purpose of analysis. The growth in the food industry has
been considerable well for the company whereby the company has consistently increased the
growth rate of food and health industry growth (Burns & Dewhurst, 2016).
Target Market
The target market for the company would be the office goers and students who will be
easily attracted with the variety of food options available providing benefits to the consumers in
the field of various activities taken by the company. It is necessary that the company identify the

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target market where the operations of the company should be identified and necessary actions
and steps are taken for the identification of the same (McKeever, 2016).
The growth rate in the GDP of the economy will be significantly affecting the overall
profitability of the company and the same will be creating a significant opportunity for the Stay
Healthy Company. The increased business activities and the positive macro-economic factors
like the stable food inflation rate in the economy, lower level of unemployment will be the key
factors supporting the market penetration of the various products and services of the company.
SWOT Analysis
The SWOT Analysis for the company was performed with the help of the identifying the
opportunities in the market. SWOT Analysis shows the strength, weakness, opportunities and
threats for the company. It is necessary that these factors are well identified and reported by the
company so that the operating activities of the company can be well controlled and effectively
managed by the management of the company (Cornwall, Vang & Hartman, 2016).

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Strengths: The strength of the company is the various health product and services that is offered
by the company in the field of healthy food and services. The presence of the healthy food at the
best quality and price will be the key additive advantage of the company.
Weakness: The key weakness of the product will be the high fixed and variable cost involved in
the early stage of operations and the low pricing of the products and services will be the key
advantage of the company. The low profitability and higher costs involved in the company will
be the key reason that will mark the weakness for the company in terms of the operational work
for the company (Bentil & Yeomans, 2016).
Opportunity: Rising health, food and beverage industry for the company has been the key
reason that will help the company in increasing the market opportunity for the company. The
health and food industry has been growing at a rapid stage and the same can optimally boost the
overall market penetration for the company (Dale, 2019).
Threat: Increasing competition in the market along with the rising online food application and
website can make the operations of the competition high. Company will be facing direct
competition from the increasing demand for junk and other fast foods (Lee et al., 2015).
Marketing Plan
The marketing plan for the company will be designed in such a manner so that the
operations and the growth of the business will be at a comparative rate. The marketing of the
products and services of the company will be such, which help the company in increasing the
demand for the various types of products and services for the company. Marketing of the
products and services will be done bon both online and offline basis (Morgan et al., 2016).
Offline marketing includes making of broachers and pamphlets for increasing the know-
how about the products and services offered by the company. Advertisement in food retail outlet

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and various grocery shops will help the customers know about the various healthy food products
offered by the company and the additive advantage offered by the company in the same field.
Online marketing will be done by the company in social website as in the process of increasing
the knowledge about the products and services. The aim of the marketing will be to promote the
logo of the company among the customers that eating healthy food may positively affect their
health lifestyle. The company on an annual basis will be spending its financial resources in the
field of marketing about the various activities of the company. Marketing activities will not only
help increase the demand for the various products and services but will also create a brand image
or goodwill in the market. On the other hand, side the company should also review the changes
in the demand or the changes in the revenue seen by the company with the increased marketing
activity taken by the company (Stone et al., 2016).
Competitors
Mr Delivery Hunger App, The Lunch Box, Mauritius and Mauritian food online will be
the key competitors that the company will be facing in the field of online food delivery app
which provide fast food at competitive prices. Stay Healthy will not only be providing the foods
and beverages on an online basis but will also have an offline store where the company will be
taking care of all the activities of the company. It is essential that the company identify their key
competitors in the market so that they are well able to identify there competitor and make their
suitable plan in accordance with the current environment under which the operations of the
company take place (Alali, 2018).
Financial Plan
The financial plan for the company was drawn thereby projecting the revenue and
expenses for the company for the financial year thereby projecting the sources of revenue and

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expenses for the company. The classification of the financial statement of the company can be
well done with the help of the revenue for the company, which will be around MUR200, 000 in
the initial year, and the same is expected to grow at a 5% growth rate for the company. The
expenses for the company will be in the field of fixed and variable expenses for the company
whereby the company will be incurring the same based on the operations undertaken by the
company (Cramer, 2017).
Financing Sources: The Company will be raising the initial required finances for the company
in the form of equity and debt for the company whereby the company will be raising around 60%
from the equity sources and the rest of the finance will be raised from the debt sources. In total of
MUR 250,000 will be required as the total initial capital for the company whereby the company
is expected to invest the same in the operating and investing activities of the company.
Revenue Forecast: The revenue forecast for the company in the initial year will be around MUR
200,000 and the same will be dependent on the monthly sales that will be made by the company
in the form of increased marketing and operating activities taken by the company. The growth in
the revenue of the company will be around 5% for the company. The growth rate of 5% of the
company is dependent on the growth rate of the industry and the demand for other various kinds
of health products offered by the company.
Operational and Direct Expenses: The operational and direct expenses that will be incurred by
the company will be in the form of wages and salaries paid by the company, rent charges,
accountancy fees, suppliers contract and expenses done by the company on marketing and
advertisement of the various products and services of the company.
The company will also be spending a considerable amount in researching about the
various changes and operational activities ongoing in the food and beverage industry.

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Researching and spending a considerable amount in the market research will help the company
in getting to know about the changes the company expects and about the taste and preferences of
the consumers. Surveys and research in the field of knowledge about the benefits of the healthy
food and beverages and their impact on the lifestyle will be some of the research that will be
underrate by the company for getting an idea about the scope and growth of the products and
services offered by the company.
Profit and Loss Statement
Year 1
Revenue 150,000
Cost of sales 75,000
Gross profit 75,000
Expenses/overheads
Premises (rent, rates) 2,500
Wages and salaries 7,500
General expenses 200
Accountant Fees 400
Payroll Tax 300
Utilities 2,500
Sales and Marketing 6,000
Postage & Telephone 250
Repairs and Maintenance 200
Preliminary expenses 2,000
Depreciation 31,000
Lease Payments 2,000
Total expenses/overheads 54,850
Profit before tax 20,150
Tax @ 20% 4,030
Before tax net margin 13%
Profit after tax 16,120
Transfer to reserves 16,120
Particulars Year 1
Return on Investment 10.75%

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Return on Investment/Profitability: Profitability and return on investment are some of the key
sources driving the financial viability of the business in the form of higher returns for the
shareholders of the company. Return on investment can be considered as the best source for
assessing the financial viability and visibility of the business. It is essential that the business
consider various factors and options for the purpose of the evaluation of the profitability of the
company. The return on investment for the company will be around 10.75% and the overall
profitability of the company in the first year would be around MUR 16.120.
Investors
The investors for the company would be financing the operations of the company and
would be taking control of the various activities of the company. The initial investors for the
company would be the equity shareholders of the company and the debt holders of the company
who will be giving the initial capital for the firm. It is important to strike a balance between the
debt and equity sources and on the other hand, side financial risk for the company should be
maintained in a consistent manner. Equity sources would be financing around 60% of the total
capital and debt sources would be financing the 40% of the total capital. The interest payment
paid by the company would be acting as a tax shield for the company making the effective tax
shield for the company lower.
Action Plan
The action plan for the company would be dependent on the operational plan required for
the company. In the initial stage of operation that is the date of implementation from the month
of April, the company will be focusing on the increased revenue and quality of foods for the

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company. Implementation of the various plans of the company will be in the form of plans and
procedures developed by the company.
Conclusion
The financial plan for the company was drawn for the company by drawing up the
financial statement for the company for the current financial year. The vision and goal of the
company was well defined with the help of the various activities undertaken by the company. On
an overall basis the financial viability of the company was assessed thereby showing that the
business can earn a substantial return to the stakeholders of the company.

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