Business Plan for Easy Oil Filling Station

Business Plan
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Contents
Introduction..............................................................................................................................................3
Description of the products and services of the gas station.....................................................................4
Patents and licenses required...............................................................................................................4
Environment and industry analysis..........................................................................................................5
Product and service target market............................................................................................................7
Business to business markets...................................................................................................................8
Business to customer market...................................................................................................................8
Marketing and sales strategy....................................................................................................................9
Production and distribution outsourcing................................................................................................10
Management and personnel...................................................................................................................11
Critical risk factors.................................................................................................................................12
Financial projections..............................................................................................................................13
Business Model......................................................................................................................................14
Conclusion.............................................................................................................................................15
References..............................................................................................................................................16
Appendix................................................................................................................................................17
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Introduction
In the report provided below, the business plan for starting an oil filling station named Easy
Oil Filling Station has been stated. The main focus of this report has been kept on the
processes and the services which are required to be considered before starting the business. In
order to collect the information required to start the business, various industrial surveys and
marketing tools have been used in this project. Apart from it, the quantitative and qualitative
methods of data gathering have also been used which have further enhanced the viability of
this project. It should be noted that if all the operations of business have been conducted in
accordance to the projections keeping aside the contingencies, the project would be
successful.
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Description of the products and services of the gas station
The gas filling station which is also known by the name of petrol station, will be a business
facility which emphasises on the delivery of gasoline, diesel and lubricants to the consumer.
The station will be providing three kinds of services to the customers i.e. the full, partial and
self service options. In the self service options, the customer would have to perform the entire
services on their own and in order to avail extra services, they would have to spend extra
amount. Also the products that would be offered to the customers are majorly based on the
fossil fuel i.e. crude oil which will be made available by the partnering with Perenco
MUNICH. The services and products that will be offered by the company are specified below
as follows:
 Petroleum;
 Diesel;
 Gas (CNG);
 Automotive repairs and wash;
 Automotive related goods;
 Wheel alignment services;
 And retailing of soft drinks and groceries.
In order to test the authenticity and viability of the raw and finished product, fractional
distillation and filter paper testing would be done. Also there are plans to improve the product
and its density which will be launched after the success of the business. The fuel for
supercars will also be offered but in later stages (Li & Lam, 2015).
Patents and licenses required
In order to conduct the business operation smoothly, the patents and licenses required are
described below as follows:
 Health department license;
 Fire department license;
 Air and water pollution control permit;
 Sign permit;
 Usage of hazardous substance permits et. al.
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