Business Plan Analysis and Evaluation

NEW VENTURE DEVELOPMENT

TABLE OF CONTENTS
introduction......................................................................................................................................3
ASSESSMENT 2 ............................................................................................................................3
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Business plan refers to the most important procedure under which corporation decide
regarding the resources required and its support for completing all business related activities.
Present report is based on starting new coffee shop which will be providing varied products and
services. In this regard, overview of business plan has been prepared and planned so that
objectives of the business can be achieved effective. Furthermore, CANVAS model has been
explained to explain key activities of the firm.
ASSESSMENT 2
This assessment covers detail information regarding the product and services along with
its distribution channel and all other aspects. This would be appropriate for management of firm
to create its strong position with increased rate of return. All elements of CANVAS model are
explained as follows- Customer segmentation-The customer segmentation divides is the procedure to divide
overall buyers groups. The target customer covers basis focus on working professionals
and youth. Basically their need related to less time and hygiene food is considered.
Owing to this, product procedure has been selected accordingly whereby it becomes easy
to target the buyers effective and raise their attention towards products and services
which are being offered by 24*7 Coffee cafe. This proves to be effective for company to
increase customer base. Further, perfect competition market is selected for offering
varied range of products and services in the marketplace (Yu and Wiklund, 2015). This
shows that customer segmentation is decided effectively and accordingly competitive
edge of the business is created. In addition to this, business can put efforts to bring
innovation in the market so that customers can be retained for longer time. However, this
strategy is adopted by using more suitable pricing strategy and grabbing attention of
buyers towards unique and new services offered by the business. This reflects that
customer segmentation has been decided by using appropriate marketing strategy along
with association of unique concept related to hygiene because obesity related issues are
shifting focus of youth towards hygienic food. It has already been said that all customers
are targeted by the business. Hence, it becomes important to shed light on specific

expectations of buyers and met the same by using appropriate strategy. Thus,
segmentation has been done by focusing customer needs and type of market under which
business will be operate. Value proposition-There are several coffee shops in London but no specific focus is
given for hygiene and varied products and services in accordance with customers.
However, the present 24*7 Coffee cafe is offering bulk of benefits together. For this
purpose, features of current business is additional facilities such as Wi-fi and calm
environment which grab attention of professionals also for their meeting purpose (Finch,
2016). At the same time, focus is laid on different kind of food such as vegetable, non-
vegetable and different drinks. This in turn support business to create its unique identify
and expand its venture at global level in future time span. Not only this but, uniqueness of
business is that it is targeting to all age people with specific need related to hygienic food,
time issues and delivery at home and professionals meeting in calm environment. This in
turn firm can effectively increase overall rate of return and deliver good quality of
services to large number of buyers. Furthermore, 24*7 Coffee cafe is unique among its
competitors because it offers several benefit in single service. It can be considered as the
key destination for attraction or satisfaction of buyers who prefer to have quality food.
So, value proposition is hygiene concept and additional services which offer complete
quality food. Distribution channels-Distribution channels are considered as the most important
procedure under which management of the firm tends to deliver its end product among
users. However, 24*7 Coffee cafe has its physical outlet to give rich experience for new
users related to quality services (Schaper and et. al., 2014). This unique concept of
business attract more health conscious people along with professionals and youth who
want to spend their quality time at perfect place. The most important aspect is related to
online delivery whereby firm will have its own application which can be uploaded on
mobile phone of users. This application make it possible to ping 24*7 Coffee cafe
regarding any kind of requirement. Accordingly personnel of firm define or design
attractive plan to deliver food in relatively less time span. Apart from this, competent and
skilled personnel will be hired in the outlet who can easily understand the requirement of