Selcon Business Plan

Read the business plan of Selcon, a start-up business in the UK that offers sanitizers to customers. Learn about their core products, management structure, target market, marketing strategies, and more.

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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Scenario (B) Business plan..........................................................................................................3
REFERENCES................................................................................................................................9

Section One
Scenario: A: B: C:
Business Overview
1.1 Business summary:Please write business outline. (who,what,where, When
and how)
Selcon is new start up business in United Kingdom that has planned to offer sanitizers to
customers so that their health and safety can be ensured. Company by finding new idea to launch or
provide sanitizers can easily grow and expand its business in current scenario as there is high demand
of products in market due to Covid-19. Selcon is planning to start business by taking loan from
government around £40,000 so that all expense can be easily meet for smooth operation of business. It
has decided to recruit around 50 -100 employees so that several task can be performed in best possible
manner and good services can be delivered to customers as per their expectancy level (Authority,
2018). The main aim of Selcom is to deliver qualitative services and products like Sanitizers to people
so that they can live healthy lifestyles so that it can earn more profitability and market share in
domestic market.
1.2 Describe your core product or service:
Core Products and services: Selcon has wide range of products of sanitizers and masks, PPE kits for
best services among consumers, varied services within digital platforms which also bring on varied
competitive goals and also for keeping up varied competencies goals widely.
1.3 Yourimmediateand future business aims:
In future i also aim to further gain new skills and professional expertise for gaining wider scale
competitive targets, new business synergies to bring on dynamic growth rapidly. The business skills
attained from projects, i will further use for bringing new learning experiences and also scale up
competent surging pace for effective competencies towards evolving new targets.
1.4 Please state the amount of seed capital required: (Up to a maximum

of £40,000)
40, 000 £

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and
professional skills).
 Individual members: The varied individual team members must hold strength in their working
expertise , higher scale vivid competencies towards dynamic work growth for larger scale
goals expansion rapidly.
 Team members: Hold strong dynamic working skills expertise and technical skills towards
leveraging competent surging pace for stringent growth rapidly towards untapped working
efficiency standards.
 Transferrable and professional skills: Highly crucial for overall productivity standards .
2.2 Each team member’s roles and responsibilities:
Leadership and management:Selcon Company will focus for bringing on best leadership and
management scenarios within business horizons, where dynamic training of performance will be given
to all employees based on varied demands among customer’s market scenarios. By implementing best
leadership within dynamics and contingent working aspects within employees business will deliver
quick growth of operational metrics.
Professional team skills: There are several skills and capabilities that are required by professional or
employees ofSelcon in order to perform different task and activities. Like decision making, problem
solving, creative and innovative skills, team buildings are required by team in order to complete
several task. Team is essential for organisation as individuals by coordinating with each others can
contribute in achieving specific goals of firm (Chang, 2016). Like effective communication,
interpersonal skills help individuals to work together as team for common goals. So, Selcon has
planned to have strong team of individuals that have skills to effectively coordinate with each others
on several terms.
Team member roles and responsibilities: There are different roles and responsibilities of each team

member that need to be completed by each of them so that end goals can be achieved. Selcon manager
has clearly defined task that need to be completed by specific individuals thus it helps in reducing
chance of conflict and confusion. Marketing manager of company have decided to provide proper
training and guidance to employees so that they can perform task in best way and contribute in growth
and success of firm.
2.3. Identify your company’s skill gaps, then chose one role and create
an advert with the skills required and their roles and responsibilities.
Skills Gap and recruitment advert: Company in order to promote new business ideas need to have
employees that have knowledge and skills related to the way digital technologies can be used to
promote business and its products and services. Therefore, Selcon manager have planned to hired
employees or individuals that have capabilities to make use of content, email marketing to induce
maximum number of customers to be part of organisation for satisfaction of their respective needs.
Both internal and external recruitment method will be used to advertise form skills gap or employees
required such as advertisement on social media, website about specific skills that need to be present in
individuals (Hudák, Kianičková and Madleňák, 2017). Information existing employees that Selcon
require employees that have good command on innovative technology so that they can effective
contribute in marketing of firm.

Section Three
The market/customer profile.
3.1 Describe your target market profile and whereare your proposed
customers based:
 Segmenting:Segmenting of customers will be done on basis of preferences and age of
customers developed among varied scenarios for keeping up efficacy parameters widely.
Selcon will further segments its target audience by developing larger goals based on new
aspects on competitive horizons, for leveraging best business efficacy and to also evolve
within varied large domains. Segmenting will be done on bringing informative goals widely
and be evocatively diversified scope horizons for keeping up efficacy higher within varied
scenarios and also for keeping informative diversity.
 Targeting: The targeting of customers will be done by innovative new marketing strategies
taking functional pace among working horizons , yearn competitive focus on building larger
growth goals actively (Vinerean, 2017). It can be also analysed that targeting will enable new
functional strength within vision focused on and to potentially also generate best diverse
strategies on digital pace for gaining keen scenarios.
 Positioning:Selcon aims to be positioning widely among varied paradigms of digital marketing
aspects for best functional standards of informative marketing which will enable business
aspects to be widely analysed and larger scale formational goals. The positioning will also
enable business competitive goals to be formed on new scale diversity among varied horizons
for pertaining active retaining functional growth paradigms which let business goals to be
defined among long term goals actively for larger strength and diversity
3.2 Describe your perceived competitive advantage/USP:
Competitive advantages/USP:Selcon has decided to introduce or sell sanitizers and masks that have
unique design and qualitative features that helps in keeping customers save from several virus attacks.
Company has also decide to make use of logo so that customers can easily differentiate it with other
can take accurate decision to purchase for satisfaction of their respective requirements (Truong, 2018).
Therefore, enterprise through emphasising more on end user satisfaction level and creation of strong

brand image through logo is able to gain competitive advantages in external environment.
Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
 How do you as customer wish Selcon to deliver services within industry for bringing huge
scale expansion ?
 What are the preferences form company services, within products for bringing optimum
fundamental expansion rapidly ?
 Do you prefer online shopping or from physical stores ?
 What are the various new edged innovations which industry demands at this pace of time?
 How do you further wish to get customer services further delivered from various aspects ?
4.2 Competitor analysis
(Based on your market research, analysetwo key competitors and
explain how your business will compete with them) (You may consider a
SWOT here)
Competitor analysis: It can be stated that there is high competition in external environment as more
and more businessman are finding opportunities to provide sanitizers and masks in order to make best
or optimum use of external opportunities. Competitors are coming up with innovative and creative
idea to promote products so that their company can gain more advantages over others. So, Selcon in
order to sustain and expand its operation needs to find differentiate method to fulfilled needs of
customers in better manner.
Marketing is an important process of firm as it helps in promoting products or services by creating

awareness among maximum number of individuals. There are different techniques through which
marketing manager can easily influence diverse range of customers to be part of Selcon rather than
other competitors in market. Therefore key steps of marketing are discussed as follows:
Market research:SWOT analysis is model that helps in understanding internal and external
environment of business thus manager can formulate effective strategies to achieve the goals.
Strength
 Company have make use of most
demanding or important products in
order to earn higher profitability.
 Quality and customers trust is
strength of company that could help
in its growth and success.
Weakness
 Selcon weakness is that it have
limited resources so it can grow and
expand business to certain extend
only.
Threat
Increasing competition level in external
environment is biggest threat from which
Selcon has been suffering. So company in
order to promote its business operation has to
work on products and customers loyalty.
Opportunities
 Selcon has vast opportunities to grow
and expand its market share in
domestic and international market by
deliver as company is dealing in most
necessary and essential products
demanded by most of the individuals
in current scenario to stay healthy
and fit (Mahoney and Tang, 2016).

4.3 Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched
materials. Identify the most appropriate strategies, (You may consider
a 4 or 7ps etc. )
Marketing strategies: The first strategies that has been decided by marketing manager in current
covid-19 situation is explained below such as:
 It will make use of digital platform in order togenerate awareness among millions of
customers within limited time frame and cost.Selcon will post its image and video on several
social sites or official websites so that customers can be aware of existing products thus make
right choice to purchase for satisfaction of their respective requirements.
 Selcon manager has also decided to make use of marketing mix to influence large number of
individuals to select its products for satisfaction of their respective requirements. Different
elements like product, price, place and promotion will help in increasing overall sales and
market share of firm (McDonald and Wilson, 2016).
 The inventory, production and sales within managing costs at every step and delivering costs
play large role for overall consumer’s best services, delivering gods by developing smarter
working grounds and also for framing productive diversity within range as per demands and
supply. It has also decided to work on supply chain or distribution channel so that home
delivery services can be offered to customers. So, that they can easily book or order products
while staying safe and secure at their home, office or other areas.

4.3b. How and where will you launch your product or service.

Section Five
Operations and logistics
5.1 Premises:
Company in order to set up new business idea will required at least £25000 to promote its smooth
operation and attain the end objective in limited time frame and cost. There are several fixed and variable
cost that need to be incurred by enterprise in order to meet different expense (Tadajewski, 2019). Such as
rent of building, electricity and machinery are some fixed cost that Selcon has to incur to achieve its
goals. So, overall £5000 will be required by firm for its different operation and to delivered services or
products that are expectancy of customers.
5.2 Equipment& Set up Costs:
Product Amount Cost.
Sanitizer £85 £40
Marks £5 £2
Hand Gloves £7 £3
PPT Kit £150 £75
5.3 Transport needs: Essential for corporate structure competencies
5.4 Legal requirements: Partnership Agreement etc.
5.5 Insurance requirements: Business Insurance etc.

5.6 Other required Certifications:
5.7 Fixed monthly Costs as per cash flow:
Items Costs
Rent £1000
Salary £480
Insurance £200
Legal £150
Interest rate £50
TOTAL £1880

Section Six
Costs and pricing strategy
There are numerous costs that company incurred in order to perform different operation starting from manufacturing to delivering of products and
services to end individuals. Selcon has set to earn 10% of profit margin on ever sales of products in order to earn maximum profitability and achieve its
objectives.
Product/service name ( Select a single unit) Sanitizer
Cost to your business per unit £40
Price you charge per unit £80
Profit margin (£) 10%
Profit margin (%)
(Profit / Price x 100 = Profit margin)
£8/80*100=10%
Mark up (%)
(Profit / Cost x 100 = Mark Up) £8/£40*100= 20%

6.bYour Pricing Strategy:
Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
Januar Februa March April May June July Augus Sept Oct Nov Dec Total

y ry t
Sales 1:
Loan £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £100 £1200
Investment. £2083 £2083 £2083 £2083 £2083 £2083 £2083 £2083 £2083 £2083 £2083 £2083 £25000
Total Sales: £1500 £1750 £1550 £1450 £2000 £1900 £1855 £1600 £2200 £2500 £2100 £1850 £2225
5
SET UP COSTS
TOTAL
Direct Costs:
Materials. £100 £105 £100 £125 £130 £135 £145 £100 £150 £120 £155 £120 £1485
Stock. £70 £55 £80 £57 £90 £75 £55 £65 £80 £100 £50 £80 £875
Additional Staffing £5 £1 £2 £3 £2 £2 £5 £4 £3 £8 £5 £5 £45
TOTAL Direct
Costs:
£175 £161 £182 £185 £222 £212 £205 £169 £233 £228 £210 £206 £2405
Fixed Costs:
Salaries 1 £40 £40 £40 £40 £40 £40 £40 £40 £40 £40 £40 £40 £480
Rent. £83 £83 £83 £83 £83 £83 £83 £83 £83 £83 £83 £83 £1000
Insurance £16 £16 £16 £16 £16 £16 £16 £16 £16 £16 £16 £16 £200
Legal £12.5 £12.5 £12.5 £12.5 £12.5 £12.5 £12.5 £12.5 £12.5 £12.5 £12.5 £12.5 £150
Interest on loan. £4.1 £4.1 £4.1 £4.1 £4.1 £4.1 £4.1 £4.1 £4.1 £4.1 £4.1 £4.1 £50
TOTAL: £155.6 £155.6 £155.6 £155.6 £155.6 £155.6 £155.6 £155.6 £155.6 £155.6 £155.6 £155.6 £1880

Sub Total: Fix +
Direct Costs.
£330.6 £315.6 £337.6 £340.6 £377.6 £347.6 £360.6 £324.6 £388.6 £383.6 £365.6 £361.6 £4285
Net Profit: Sales –
Sub total
1170 1435 1213 1110 1623 1553 1495 1276 1812 2117 1735 1489 1797
0
7.2 Notes to cash flow and projections:

REFERENCES
Books and journals
Authority, N. I F. H., 2018. Business Plan.
Chang, M., 2016. Entrepreneurship your business plan. IEEE Engineering Management Review, 44(1).
pp.21-23.
Hudák, M., Kianičková, E. and Madleňák, R., 2017. The importance of e-mail marketing in e-
commerce. Procedia engineering, 192. pp.342-347.
Mahoney, L. M. and Tang, T., 2016. Strategic social media: From marketing to social change. John Wiley
& Sons.
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from them.
John Wiley & Sons.
Moreland, K. A., 2018. Seeking financial advice and other desirable financial behaviors. Journal of
Financial Counseling and Planning, 29(2). pp.198-207.
Tadajewski, M., 2019. Habit as a central concept in marketing. Marketing Theory, 19(4). pp.447-466.
Truong, K., 2018. Business plan for an online marketplace company.
Vinerean, S., 2017. Importance of strategic social media marketing. Expert journal of marketing, 5(1).