Business Plan for Cafepod: Vision, Mission, Market Analysis, and Financial Analysis

Business Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
1.Company description...............................................................................................................3
2.Vision, mission and values and current strategy......................................................................3
3.Market analysis........................................................................................................................4
4.Competitor analysis .................................................................................................................4
5.Organisation and management.................................................................................................5
6. Marketing plan........................................................................................................................6
7. Financial analysis....................................................................................................................6
8.SWOT analysis.........................................................................................................................7
9. Pivot strategy and recommendation........................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
A business plan refers to written document which contains goals and objectives of
company, methods that will used by organisation to achieve goals and time required for
achieving those goals (Ward,2021). In the report vision, mission, values and current strategy,
competitors, financial analysis, SWOT analysis and market analysis of Cafepod is discussed.
MAIN BODY
1.Company description
Cafepod is a craft coffee company which was established in year 2011. It was founded by
Peter Grainger and Brent Hadfield with aim of bringing happiness in lives of people of London.
Its headquarters are located in London and England. Cafepod is available in major supermarkets
and customers can also buy from online retailers. Company provides various products to its
customers like, Nespresso compatible pods, ground coffee, whole bean, brunch blend, intense
roast, supercharger espresso (Hanák and Grežo, 2020). Founders of company are entrepreneurs
and their purpose is to provide quality products, customer satisfaction is important and profit
earning. Customers get quality products at reasonable price.
2.Vision, mission and values and current strategy
Vision
“ To make good strong coffee” and knowing the importance of a good cup of coffee to a
coffee lover's day.
Mission
To bring “ high quality espresso home”.
Value
Cafepod want to enter into global market.
Current strategy
Cafepod company is adopting new technology in food and beverages industry as
consumers are demanding for organic coffee products. Organisation will start producing organic
products according to need of customer and increase their profit by selling more products. After
covid-19 taste and preference of consumers is changed so company has to make changes.

3.Market analysis
Target audience
Target audience refers to a specific group of customers who wanted to buy particular
product. Target audience can be identified on the basis of age, gender, income, location and
interest. It is difficult for company to identify customers but organisation can do market research.
Target market for Cafepod company are, coffee drinkers, coffee shop lovers, people who like the
essence of coffee products (Hopp and Greene, 2018). Company target people of all the age group
who want good quality products and willing to buy new products. Company produces products
according to needs of consumers and focus on satisfying them by providing different types of
products.
How company affected by pandemic
Covid-19 has badly affected companies as some coffee shops are temporarily closed
because customers are not buying. Cafepod company was generating revenue by online selling
its product but still organisation suffer a little loss. Now company is adopting new technology for
making organic products as consumers are demanding for organic coffee. After pandemic
company's earning is reduced so to increase its sales company has to take initiative by using
additional resources and doing innovation in products. Company should make improvements in
pricing strategies and promotional methods to attract new customers. Cafepod company should
conduct market survey to identify need of consumers (Hopp and et.al., 2018).
4.Competitor analysis
Direct competitors
Top competitors of Cafepod are, Darden Restaurants, Meatheads, Yum brans and
Chuech's Chicken. All these are direct competitors and organisation has to make better products
from them and build a good image in market. Darden restaurant is a company which provides
good services and quality of products. Cafepod has to make new strategies to attract customers to
buy organic products and maintain its position in market. There are many companies that make
similar type of products, difference between them is related to price, quality and services
provided to customers.
Business model