Business Plan for Online Ordering System

Running head: BUSINESS PLAN
Management
Name of the student
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1BUSINESS PLAN
Table of Contents
Executive Summary......................................................................................................2
Introduction...................................................................................................................2
Business Strategy.........................................................................................................3
Mission......................................................................................................................3
Vision.........................................................................................................................3
Business objectives......................................................................................................3
Strategic priorities.........................................................................................................4
Success factors............................................................................................................4
Business function of the company................................................................................5
Business direction for the next five years...................................................................10
Situational analysis.................................................................................................10
Internal....................................................................................................................10
External...................................................................................................................10
Sales prediction..........................................................................................................10
Financial forecast........................................................................................................11
Road map from scope to the goals............................................................................12
References.................................................................................................................13

2BUSINESS PLAN
Organization: Motosmart Limited
Executive Summary
This report had provided a business plan for incorporating an online ordering
system for Motosmart limited so that the organization can move out of their
traditional ways of operating to embrace the needs of modern consumers and
organizations. The business plan had vividly described the objectives of the plan and
provided ways of achieving the plan by identifying the necessary resources.
Moreover, it had developed financial projections to support the importance and
significance of addressing the organizational change in business strategy and model.
Introduction
Motosmart limited is one of the start-up companies in United Kingdom
operating as spare parts dealers. The business entity was established in the year of
2014. The company provides spare parts for mid-range sports cars such as Mazda
and Honda S2000. The organization has their own suppliers and warehouse within
Herefordshire, Buckinghamshire and Bedfordshire. The company has been
operating using a traditional business model where the consumers have to be
physically present at the warehouse and request the parts they need. The operator
dealing with the customer checks the parts catalogue and places request to the
warehouse employees based on availability. The company also uses the call and
collect facility where the consumers inquire and order a product over the phone on
the helpline of the company to check stock availability and collect the product later
by visiting the warehouse.
In the first year, the company had been successful in reaching an annual
turnover of £1,000,000 with the operating profit margin of £25,000. The company
took a customer survey by reaching out to more than 2000 clients and were able to
collect 1200 responses. The results were positive where consumers were satisfied
with the services but there were various areas where drastic changes were required
for providing better service. The lack of an online ordering and delivery system made
the overall experience for the consumers are little painful where they had to wait in
long queues while ordering on the helpline. Similarly, they faced difficulty in going out
to the store each time they require any parts. The online ordering and delivery

3BUSINESS PLAN
service would have been one of the best ways of solving these issues and making a
step forward in improving the sustainability of the firm.
However, the major issue was the fact that the management of the
organizations have little technical understanding of developing a suitable online
ordering and delivering system. Moreover, they lack the expertise in aligning and
integrating the new online ordering system into the business model. It is also
essential to make changes to the business strategy to accommodate the change so
that the management information system can be customized as per the needs of the
business.
This report has created a business plan which has addressed the above-
mentioned needs of the organization and provide necessary information on the
system and its components. The report has detailed description of the business
objectives and the ways it would be achieved by the organization.
Business Strategy
Mission
The mission of the organization to be become the market leader in the spare
part business in the upcoming five years by innovation and strategic initiative. The
company wishes to increase their profit margin in the upcoming years by 6% and
address the goals of the internal stakeholders.
Vision
The company wishes to provide the consumers with the best possible
experience and quality product at value for money.
Business objectives
The main objectives of incorporating this new business plan are as follows:
 To increase the market share in United Kingdom by 6% atleast.
 To further penetrate into the market by using effective digital marketing tools
to retain existing and acquire new consumers.
 To enhance the quality of service provided to the consumers throughout the
journey map by developing effective online ordering system.
 To install a delivery service other than the click and collect facilities.