Business Plan to Open Social or Business Enterprise

Added on - 20 Sep 2019

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1Business PlanName of the Student:Name of the University:Course Number:Campus:Lecturer:
2ContentsIntroduction......................................................................................................................................3Discussion........................................................................................................................................3Mission........................................................................................................................................4Objectives....................................................................................................................................4Company ownership....................................................................................................................5Facilities and location..................................................................................................................5Product and product description..................................................................................................5Competitor and market analysis..................................................................................................5SWOT analysis............................................................................................................................7Marketing and sales plan.............................................................................................................8Manufacturing, Distributions and Operations.............................................................................8Finance (Funding and source).....................................................................................................9Risk Management and Measuring Success................................................................................10Recommendations and conclusion............................................................................................10References......................................................................................................................................11
3IntroductionThe entire study will revolve around preparing a "Business Plan" for planning to open social orbusiness enterprise which I wish and dream to get involved in. However, a business plan isgenerally a formal statement of goals with regards to the upcoming business, plans for reachingout the goals and reasons why those specific goals are attainable. On the other hand, a businessplan also gives a sense of direction to a startup business. It can be also said that there are threemain parts of a business plan. Firstly, the business concept: In this project, the business structureand specific product along with the possible success rate will be discussed in the first place.Secondly, in the marketplace segment, the potential consumers of this business will be analyzedand discussed thoroughly. Furthermore, the following questions will also be answered in thissegment for instance, who the consumers are? Why will they buy the particular product? And soon. Nonetheless, this section will also highlight the possible and potential competitors of thebusiness in the marketplace and how the business will take genuine attempts for positioning themfor beating each and every competitor. Lastly, in the final most segment the financial source andfunding of the business will be discussed along with it there will be also recommendations thatwill be useful for the startup business in the future.DiscussionFor this particular study opening a business, the enterprise is taken into account that is opening arestaurant. The restaurant will be opened in one of the famous places in Australia that is Sydney.It has been greatly observed and witnessed that the people of Australia mostly dine out and loveto have fried foods. Throwing light on the above-mentioned statement, this startup restaurant willbe mainly providing fast food to their consumers with the specialty in their French fries, pasta
4and burger segment as these three are the most loved food by the Australian people as well asother people across the globe. Additionally, the startup also aims to establish their one outlet nearcinema hall or a famous mall and later on if the business flourishes then they will be expandingtheir business in Australia and also outside Australia. The name of the restaurant will be"Lovable Fries". The environment of the restaurant will be quite creative and innovativedesigned by some of the art students. One of the main attractions of the Lovable Fries will beserving their customer with a large variety of sauces (Barrow, Barrow and Brown, 2012).MissionOne of the main missions of the Lovable Fries will be aimed at becoming a well-known andmost loveable restaurant as the name suggests in entire Australia. However, Lovable Fries willbe one of the local fast food brands (Blackwell, 2011). Another mission of the startup wills alsomaking the consumers feel that they are having food at their home. Lovable Fries also aims atserving best-quality food at an affordable price range.ObjectivesThe objectives of Lovable Fries are as follows:To make mouth-watering burgers and French fries for the cinema-going crowdsLovable Fries also aims to establish a strong presence as one of the most successful fastfood local restaurants and also gain a lump sum market share in the food industry ofAustraliaIf the business is successful then Lovable Fries also has a plan to expand their business inAustralia as well as in other countries
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