Business Plan for New Venture in Food and Beverages Sector

Business Plan for New
Venture

EXECUTIVE SUMMARY
This report is based on business plan which is required to carry a business venture
effectively. This report explains about launching a new business in food and beverages sector.
This explains about of business idea about opening up a new start up Natural' s kitchen
restaurant. As it explains about new business idea of business. Along with there are some of
necessities which are to be analysed before running up a new start up in corporate market. This
report highlights about business plan which is required to carry business practices effectively. It
explains about certain aspects like marketing offerings, strategies, operational plan as well as
other aspects which are required carry business practices effectively.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Description of business venture as well as determination of critical success factors.................2
Understanding of product as service offerings............................................................................3
Market analysis as well as assessment of competition................................................................4
Marketing as well as sales strategies with explanation of marketing mix of venture.................6
Description of operational plan...................................................................................................7
Organisational chart as well as responsibilities of key individuals in management...................9
Financial projection of venture.................................................................................................10
Sources of funding required by new venture............................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Business plan is said to be a formal written document which consists of objectives well as
aims of business. It is basically a document which provides a description as well as
understanding of overview of company's future. It is necessary for all businesses to carry its
business plan. It explains business strategy as well as key objectives of business that states
where business wants to achieve in future. It generally helps in performing as well as carrying
out different business practices. An effective business could help in getting more funds, new
business partners as well as investments for business (WAMBUI and JOSPHINE, 2021). It is
generally said to be roadmap for business that gives effective guidance and directions so that
business could be able to plan their future practices as well as avoid barriers in their working
practices. Business plan for any venture should clear as well as specific so that effectiveness of
business could be maintained. These plans are beneficial for carrying up new start up businesses.
Every and each business should carry their business plan for performing their practices well in
corporate markets so effective opportunities that are present in markets could be grabbed.
This report is based on business plan for new ventures in which new venture which is
carried up is Natural's kitchen that deals in selling food and beverages items in markets of
London. It is a new London based start-up that sells organic nutritious food to its customers
(Addae, 2021). This report highlights on idea of business venture with its determined success
factors with understanding of services and product offerings. It include market analysis that deals
in determination of present competition in markets. Along with there is marketing as well as
sales strategies with explanation of 4Ps of marketing with detailed operational plan. It also
consists organisational chart with responsibilities of key individuals in management and financial
projection that explains about financial requirements of business. At last it includes sources of
funding that could be required by new venture followed by its conclusion.
MAIN BODY
Description of business venture as well as determination of critical success factors.
Starting up a new business as a restaurant in food and beverage sector could be successful
in markets. In present scenarios individuals as well as businesses are facing a rapid growth in
carrying business in food and beverage sector. In order to have quality nutritious food items with
peaceful environment, individuals loves to enjoy that restaurant's services and offerings.
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Different countries are having fast and quick growth in food industry. As mostly in present
scenarios individuals generally prefers to go out for having quality nutritious food in order to
have memorable experience as well as save their time in terms of cooking at their home. For
business of carrying up new start up “Natural's kitchen” could prove to be beneficial. Customers
are generally nor preferring outside food with full quality and nutrition rather than cooking at
homes, as it saves their time in terms of getting indulged in cooking and food to have outside
taste as well. Business idea of opening up new venture Natural's kitchen could be fruitful. As it is
dealing in providing organic food and beverages products with high quality and nutrition in
affordable prices (Thuy, 2021). It is a London based restaurant startup also provides a beautiful
ambience near mesmerising view of London eye with quality food so that customers could
enjoy. Startup is having major target customer for their food and beverage restaurant is young
and adults individuals that are mostly health conscious and loves outside food as well. Natural's
kitchen is providing them highly nutritious organic street food to youngsters so that they could
be able to serve customers more better. Along Natural's kitchen is providing their services to
customers of other segment as well in order to generate profits.
As being a startup in food and beverage sector there are various success factors for their
business. In accordance with Natural's kitchen, identified success factors for their startup are as
follows:
 Natural's kitchen is providing quality food with highly nutritious as well as organic that is
now going with trend.
 Startup up is providing quality food and beverages products with in affordable prices in
order to build large customer base in order to have to success in food markets.
 Natural's kitchen is targetting majorly youngster that are more in population and loves to
have outside food more.
 They are having service of collecting customer's feedback so that startup could be able to
make modifications in their offerings which could result in having growth.
 They are having empowered staff members that are always present for resolving
customer's queries that directly generates satisfaction among them that could led to have
growth and success of food startup (Wilder,2021).
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 Natural' s kitchen is using effective and advanced technology in their working practices
in terms of cooking as well as dealing with customers in their queries that could help start
up in achieving success.
Understanding of product as service offerings.
For running business practices effectively it is necessary for business to provide effective
service offerings in terms of products as well as services to customers to so that customer
satisfaction could be increased. Product as well as service offering could helps businesses to
grow their business practices effectively as it is just a way new startup to generate revenues for
them. It is necessary for new start up businesses to provide products as well as service offerings
so that they could to be able to survive as well as carry their business practices in markets. In
accordance with Natural's kitchen product as well as service offerings that are provided by new
startup for their customers are as follows:
 Organic and high quality food: Natural's kitchen is providing high quality and organic
street food items for their customers (Duong, 2021). Startup business is providing organic
food dishes that states they are preparing their dishes with organic oil and vegetables
which is healthy as well as nutritious for customers.
 Mesmerising London view: Natural's kitchen is providing relaxed ambience to customers
with high quality food services. They are providing relaxed as well as peaceful ambience
with view of London eye in their front. Startup business is providing wonderful and
peaceful ambience for their customers where they can come, enjoy and spend their
quality time with friends and families.
 Customization: Natural's kitchen is providing customization service in their food and
beverages products according needs and demands of customers. They are majorly
focusing on providing them satisfaction in terms of dishes which they are providing and
for that startup is providing customization service for customers. In this service
customers can customize their dishes in terms of taste, quantity as well as size so that
could be able to enjoy their food well.
 Online delivery: Natural's kitchen is providing service of taking online orders of
customers as well as provide them food delivery to customers in 30 minutes with an
assurance after preparing food (Adapa, Sheridan and Yarram, 2021). Startup is focusing
on providing effective delivery to customers who do not have much time to visit place
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