Business Plan Of A Company Assesment

Running head: BUSINESS PLAN
Business Plan
Name of the Student
Name of the University
Author’s Note

BUSINESS PLAN1
Executive Summary
This current report has focused on the business plan of a company which is Cultural Retreat that
mainly provisions the global travellers along with providing them the lifestyle of local villagers.
The provision of different kind of premium services are provided to the customers which points
out the representation of the services to the travellers. Other aspects such as marketing, strategies
and financing have also been discussed in the study. Different type of financial statement have
been prepared which points out the estimated cost that would be required by the company to start
their business.

BUSINESS PLAN2
Table of Contents
Introduction......................................................................................................................................3
Vision statement..............................................................................................................................3
Market analysis................................................................................................................................3
Competitive analysis........................................................................................................................4
Strategy............................................................................................................................................5
Products and services.......................................................................................................................5
Marketing and sales.........................................................................................................................6
Financial analysis.............................................................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10
Appendices....................................................................................................................................12

BUSINESS PLAN3
Introduction
Business plan is type of written document which is important for an organisation as it
consist of business goals, methods by which it can be achieved along with the time frame by
which the work is required to be completed. In this study, Cultural Retreat have been considered
which is a type of business that serves customers along with travelling and tourism. The process
of providing the experience to the global travellers along with living and tasting great food is the
main focus of the company. The life like villagers and providing certain premium services is to
be provided to the travellers within their payment for the services. It also includes the analysis of
the market along with strategies and financial projection that would be beneficial for the
company.
Vision statement
The vision statement of the company is to provide a village experience to the global
travellers along with food and lodging. This enhances the local cultural mix along with the
premium services which are provided to the travellers.
Market analysis
The targeted market of the company is one of the most important part as it deals with the
area where the business activities is required to be performed for a start-up business. It is also
useful for the business as the people are not aware of the brand, image and the unique selling
proposition. This would be helpful in creating the goodwill of the brand which would help in
attracting more customers towards the company (Muzellec, Ronteau & Lambkin, 2015). The
tourism and travel industry have the high competition in the targeted market as it points out the
services that are provided to the customers. The target market of the company is to focus on the