Preparation of Business Plan Assignment
Added on 2020-11-12
15 Pages4116 Words240 Views
Preparation of BusinessPlan ( The title name willbe - The LandmarkTourism )
Executive summary This project plan is to expand a The Landmark Tourism business plan in capital of Oman.This business idea is chosen in Oman due to the increase in demand of tourists or visitors. Thebusiness plan will create different milestone which will contribute in the growth of the business(Martins and Fonseca, 2018). Oman is a popular destination for tourists from all around theworld. Various models and theories are used in the project in order to examine the market andbusiness environment which could affect the The Landmark Tourism.
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Vision statement.....................................................................................................................1Mission statement...................................................................................................................1Objectives- .............................................................................................................................1The Landmark Tourism products...........................................................................................2Company and product service name.......................................................................................2Legal and application form of business .................................................................................2Industry and market analysis .................................................................................................2PESTLE ANALYSIS.............................................................................................................3Porter's five forces analysis....................................................................................................4Identifying competitor............................................................................................................5Market size and target market................................................................................................5Customer and value proposition.............................................................................................5Marketing strategy..................................................................................................................6Management team and structure of the hotel.........................................................................7Resourcing and financing of the post.....................................................................................8Projected financial statements..............................................................................................10Risk and Strategic option......................................................................................................11Risk ......................................................................................................................................11Strategic option.....................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONA business plan, as defined by Entrepreneur, is a “written document describing the nature ofthe business, the sales and marketing strategy, and the financial background, and containing aprojected profit and loss statement. Present study will lay emphasis on small tourism company inMuscat that is The Landmark Tourism. The company is going to expand its business in capital ofOman. Report will provide the external environmental factors that can affect the decision makingof business. It will also provide the segmentation and targeting strategy for The LandmarkTourism. Report will also lay emphasis on the four P’s strategy which company is going toimplement. MAIN BODYVision statementThe Vision of The Landmark Tourismfirm is to provide recreational vacation and value ofmoney experience to travellers and tourists travelling to Muscat. The company is going toprovide the memorable experiences to every guest and staff member who are going to getconnected tourism firm. The accomplishment will be fulfilled by giving excellence in service,innovation and anticipation of the customers ever changing needs and demands.Mission statementThe mission statement of The Landmark Tourism is to be the first choice of guests, teammembers and owners alike (Anton, 2015). The company wants to see below the values that areintegrity, leadership, teamwork and ownership. Mission of tourism firm will be to provideexcellent service to their clients and guests through different techniques like competitive pricing,innovation and by managing expectation through specific marketing techniques.Company willaim at providing leisure traveller friendly welcome to deliver exotic guest experience.Objectives- The Landmark Tourism intends to be one of the promising tourism firm that is been going toopen in Muscat. It is an upscale of firm will be do something quite remarkable: make customersdiscover their smile. The main objectives of the company are following:To increase the global presence of The Landmark Tourism by 20% till the end of year2020.To enhance the consumer experience of people living in Muscat by 10% till the end ofyear 20211
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