business plan

Business Plan

Table of Contents
Executive summary.........................................................................................................................2
Introduction and Company profile...............................................................................................2
Small business current situation..................................................................................................3
Human Resource and Operations Functions................................................................................5
Theoretical Applications..............................................................................................................6
Evaluate and appraise the use of resource against operations plans...........................................7
Formulate the plan to make sure that resources are maximize and remedial actions taken........9
Conclusion.................................................................................................................................11

Executive summary
The current report determine the current HR practices within the City Cruises Greenwich
Pier which is a small business in London. Through the report, it provide an opportunity to
investigate and plan a the resources which are requires in order to attain the organization and
objectives. As Human resource plays an important role in the success of a business and they also
help a business to reach at further level of success. Further HR management also regulates all the
human resources in an efficient way so that a business gain a competitive advantage of the
company.
Report will describe the current situation of the company and the describe the issues
which company face while operating its business. Also provide the plan in order to improve the
current situation of the firm by offering the best variety of customer service and use of latest and
advance techniques as well. Through this report, researcher will develop a business plan for all
the effective resource so that it will help to minimize the issue and improve the overall
performance of the company.
Introduction and Company profile
The human resource functions mainly includes recruiting, providing training and
development session, motivate employees, performance appraisal etc. in the same way, the
current report will also clearly helps to understand the meaning and importance of human
resource management. For the report the chosen company is City Cruises Greenwich Pier which
is a small tourism company who provide better accommodation facilities to the customers so that
they will enjoy their vacations in London. Company offers different variety of accommodation
facilities as per the needs and also make sure that they provide best customer services to their
customers at reasonable rates such that by offering online booking services to their customers.
The company main objective is to develop a strong position in market, to improve the customer
service, improve the profitability, use advance and latest technology for booking purpose and
attract, retain and develop the talent workforce for the company.
Also, the goal of the company is to gain high competitive advantage and that is why, it is
essential for the firm’s HR to keep attracting range of new employees and manager who support

business to reach at further level of success. That is why, the report will provide important
information on HR and operations functions and how quoted firm attain the define aim and
objectives through a resource plan.
Small business current situation
As per the current situation of the company, it is analyzed company have good human
resource management system and they always recruit the best employees for the company but
due to lack of technological resource, company not meet the define aim and objectives. Further,
there is no proper training session is organized for the employee motivation though, HR of City
Cruises Greenwich Pier provides financial and non- financial reward system to their company.
Not only this, as per the current situation, company have skilled workforce, but do not conduct
the training session that will assist to perform the work in better manner. Further company
develop training and development programs but do not have skilled trainer who easily perform
the work in better manner (Bratton and Gold, 2017). On the other side, it always use ethics in
order to mange their employees and also treat everyone in fair manner. So that it will help to
motivate the employees and improve their performance as well.
Further, quoted firm also recruit and select the most suitable person for every vacant
position and also commit to improve the overall productivity of an organization. So it is clearly
reflected that company needs skilled trainer, some IT specialist who may easily introduce new
software for attracting customers (Armstrong and Taylor, 2020). This is possible only when the
company have enough resources and in order to manage the issue, the company require some
basic resources which are as mention below:
 Human Resource: Company requires skilled workforce in order to meet the define aim
of the City Cruises Greenwich Pier.
 Financial resource: such that cash, short- term bank loans
 Technological resource: software and hardware
 Equipment: office equipment, machines.
City Cruises Greenwich Pier need the adequate skill requirement in order to operate the
business by attracting new customers, for that it has to introduce new software for the booking