Business Plan Report

Business plan report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Overview of new business idea...................................................................................................1
External analysis.........................................................................................................................1
Competitive analysis...................................................................................................................2
Segmentation, Targeting And Positioning..................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business plan is that document which describe the nature of a business, sales and
marketing strategy, financial background. Further, the current business plan is based upon new
business idea i.e. cake. The name of a business is Le-cakery where new variety of cakes are
provided to the customers. Thus, the business plan will describe an proposed overview of new
business ide, evaluation of the external environment i.e. PEST. Further the discussion of
competition is done through competitive analysis and then describe the target market using STP.
Overview of new business idea
Le-cakery wants to introduce its new business in cake in UK that will help to attract the
range of new customers. Also, the main idea of the bakery is to provide best quality of the cake
to the people so that they will easily attract towards a business. Further, the quoted bakery
wants to start a business of personalized cake, sugar free cake, eggless cake. This uniqueness
helps to catch the eye of range of customers towards it. Further, by offering new variety of cake
will assist to provide a new opportunity to the people so that they will easily attract towards it.
Moreover, the owner of the company also hire the innovative workers so that they will easily
meet the demand of customers (Garcia and et.al., 2019). Also, the new business idea has its
unique selling price such that it will not offer the cake in high price at initial stage so that they
will also attract their customer easily. Also, bakery will also start using new and advance tool of
marketing when it get completed such that it post on social media such that Facebook, Twitter in
order to attract range of customers towards it. Thus, this unique idea will help to enhance the
overall productivity and profitability.
External analysis
In order to determine the external analysis, it is recommended to use PEST so that it
will assist to examine the macro factor which may also affect the overall business in negative
manner. Further, this is as mention below:
Political factor: This factor deals with the government rules and political stability of the
country. As UK is one of the political stable country and as a result, this is further helps to
support the business. Therefore, the company should make sure that it comply with all the laws
and legislation (Walker, 2018). On the other side, it company increases the tax, then at that time,
company have to increase the rates of the offered products, otherwise it will affect the overall
business in opposite manner. Further, company should also make sure that they us healthy
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