Business Plan

This document provides an overview of a business plan for McDonald's corporation, including its mission, vision, background, expertise, marketing strategies, target market, competition, and investment opportunities. It also includes a SWOT analysis.

Business is the activity in order to develop and make
money by manufacturing on purchasing or selling the
product and services in the Marketplace to stop it is an
organized effort in the practices of the person so that
they can manufacturing and treat their goods and
services in order to make profit. McDonald's corporation
which is situated in America and founded in 1944 stop
this is the fast food company which provides several
American fast foods in order to get success. The
organization is founded in California United States.
Where are some objectives of the organization in order to
get success and opportunities?
Mission: “To make delicious and weekly feed their
poster communities”
Vision: “To provide unmatched quality services
cleanliness and values for their customers”
Objectives:
o To Provide quality of the food in a fun
environment.
o To become socially responsible Organisation in
order to provide several benefits to stakeholders
In the world the craving of the food has been
increasing day by day and it is very important for the
organization to have presence on the online modes in
order to fill the savings of the people in this pandemic.
I have operate and working experience of 4 years in
the fast food company. Where, I analyze the importance
of the food in the human life.
BUSINESS PLAN
Overview of the Business Background and Expertise Marketing P’s
Price: McDonald's company includes several price building
Strategies and mainly preferred psychological pricing
strategies in order to provide affordable products to the
consumers.
Product: Place the organization is operating more than 36,000
restaurants globally in order to create own taste restaurant.
Promotion: organization is using several promotional
strategies like digital marketing advertising in order to
promote their products and services.
People: the organization is focusing on the unique way in
order to address their consumer demands and requirement and
treat them in a very appropriate manner.
Target Market &Competition
McDonald's marketing plan is to focusing on their long term
Outlook in order to provide and deliver appropriate growth in
order to increase their opportunities. The organization wants to
target their opportunity and therefore well used like food and
the customer experience. Generally the organization required
minimum of dollar 500,000 of non-borrowed resources in order
to consider the franchise. There is few Limited opportunity for
the organization in order to enter into the program with the less
cash available
Market segmentation targeting and positioning is a very
important interview elements for the marketing strategy in
order to get opportunities. Segmentation is the process in
which the organization divides their population according
to their certain characteristics and positioning refers to the
choosing of the marketing mix in the appropriate market in
order to provide product and service accordingly.
Competition: KFC , Dominos, Burger King and many
more
Market Plan & Investment
Needed and Finance Opportunity
SWOT analysis