Integrated Marketing Communications for McDonald's Australia

INTEGRATED MARKETING
COMMUNICATIONS
McDonald’s Australia

McDonald’s:
• Prominent food service retailer
• More than 30,000 restaurants in 119 countries
• Opened first restaurants in Sydney suburb of Yagoona
• 970 McDonald’s restaurants in Australia
• Serves different varieties of products and services
Introduction

 Integrated marketing communication refers to
incorporating all the methods of promotion of brand to
promote a specific product or service amongst target
customers.
INTEGRATED MARKETING
COMMUNICATION

Situational analysis- by doing SWOT analysis:
1. Strength:
 Quality of product
 Innovations and additions in product line
1. Weakness:
 Higher prices
 High employee turnover rate
1. Opportunities:
 Introduction of new product with local taste
 Reduce product prices
1. Threats:
 Competitive brands like subway, KFC etc.
IMC plan