Business Plan for Your Vegan Store Ltd.

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Introduction of company..............................................................................................................1
Rationales for USP of “Your Vegan Store Ltd.” and value creation...........................................2
Analysing the factors encouraging entrepreneurship and explaining risk mitigation techniques
.....................................................................................................................................................3
Locating, analyzing and evaluating sources of information related to support, advice and
funding for business start-ups......................................................................................................5
Analyzing the practical and functional skills appropriate for the management of a successful
SME.............................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Retail is a procedure which is useful in selling goods and services to their respective
customers with the help of various channels of distribution in order to earn prominent profit. In
this retailer are the one who satisfy the demands of customers by identifying through a supply
chain. The term retailer is applied in which the service provider take each and every small orders
from their customers who are end users instead of large orders from the small number of
wholesaler (Watson, McGowan and Cunningham, 2018). Retail Industry is the fastest growing
segment with the help of Internet in the modern way of shopping. In addition to this retailer also
buy products from the middle man are termed as wholesaler and distributor. In order to carry
forward the business plan company considered is “Your Vegan Store Limited” which is the retail
shop deals in groceries and home related products and situated in London UK. In addition to this
report is going to cover the national about the USP of company and how they will create value in
the industry. In addition to this they also analyse the factors that encourage their
entrepreneurship and also mitigate the involved risk factor. Along with this it also analyse the
prominent sources of funding for the business start-up and impress the practical and functional
skills for the appropriate management of successful business.
MAIN BODY
Introduction of company
Company overview: “Your Vegan Store Ltd.” is the retail shop which deals in groceries
and homeware products. Company offer fresh and organic groceries to their respective customers
and has only one outlet that is situated in London. Company offer its services with the help of
both online and in Store services.
Vision: The vision of company is to deliver top tier grocery products over the long term by
integrating sustainability into their business strategy and also leave positive imprint on both
society and environment. In addition to this with the help of their fresh and organic groceries
division is to become the leader of Retail Industry.
Mission: The mission of companies to offer that consumers fresh and Organic grocery in
terms of gaining their trust and Faith and retain them for longer period of time as it leads to
increase the sales and revenues of company. Company also committed towards the investing in
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their People Company and communities in which they operate to help the position of company
for the long-term sustainability and growth.
Rationales for USP of “Your Vegan Store Ltd.” and value creation
 USP:
Unique selling proposition is the one that makes the business better than the Rivals. It has
prominent benefits that make the business stand out when compared with the other businesses
within the market area. The deliberate USP is helpful in focusing about the marketing strategy
and also impacts the branding copyright messaging and decisions about market (Kailer and
Weiß, 2018). The USP of “Your Vegan Store Limited” plays a significant role and strengthen the
brand and product in more unique and valuable manner towards the customer. Being unique is
also considered as a strong USP in itself. The respective company also differentiate around
various aspects in order to target their audience and the compelling USP of “Your Vegan Store
Limited” is assertive and defensible also. In this the specific position that forces the company to
make prominent case against there competing Rivals that are more memorable than the generic
as company promote that “they sell high quality products like fresh and organic groceries”.
 Value creation:
In relation with this, the placement strategy can drop the selection of product Packaging of
company and oppose the use of plastic bags in the supermarket as in plastic groceries and
vegetables does not get fresh for the long period of time. In terms of creating value for the
company some prominent value creations are uncovered as the USP of “Your Vegan Store Ltd.”
that power up the sales of company:
Put yourself in the shoes of customer: Entrepreneurs are more concerned about the
production services and because of this they forget about the requirements of customers and their
preferences while developing products which can satisfy them. In relation with this the
entrepreneurs need to take a step back from their daily operations and carefully analyse the wants
and preferences of their customers in order to achieve success in the dynamic business
environment (Volker and Phillips, 2018). Along with this they also need to consider some
elements like equality convenience reliability and customer service. They also need to consider
the price factor as it influences the buying decision of customers. For instance if the Rivals are
defeating you in terms of price factor then existing company need to find another sales feature in
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