Digital Business: Ocado Overview, Unique Selling Points, and Market Competitors

Task 1 and Task 2
Digital Business

Table of Content
 Introduction
 Task 1
 Task 2
 Conclusion
 References

Introduction
Digital business is said to creation of business designs
through blurring digital addition to physical worlds. The
presentation is based on Ocado which is largest dedicated
online supermarket having headquarters at Hatfield, UK. The
presentation covers overview of entity, its current
marketplace, Unique Selling Points and market competitors.

TASK 1
Organisational overview
Ocado is a leading British
online supermarket which
was founded by Tim
Steiner, Jonathan Faiman
along with Jason Gissing
in the year 2000.

Continue...
Goods and services of Ocado
Ocado's products are its own brand groceries including
items such as toys, magazines, flowers, fruits, vegetables and
many more. The company handles around 55000 products in
its stocks in effective manner.
In context to Ocado's services, it includes website services,
delivery services and consumer good services so that orders
are delivered to consumers as per their convenience.

Continue...
Unique Selling Points
Unique selling point is described as the factor which
differentiate an entity from the rivals in market. In context to
Ocado, it is online grocery retailer that has no store chains
and performs home deliveries directly from warehouses. In
addition, the company also released its first app known as
“Ocado on the Go” that allows consumers to execute grocery
shopping without requirements of PC.