Multi-Cuisine Restaurant Business Plan

This assignment presents a comprehensive business plan for a multi-cuisine restaurant. It includes an in-depth market analysis, outlining the target audience, competitive landscape, and industry trends. The plan details operational aspects such as menu development, staffing, and customer service. A financial plan with budget and cash flow statements is provided to demonstrate cost management and revenue projections. Marketing strategies are also outlined to attract and retain customers.

BUSINESS PLANNING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1: PART A............................................................................................................................1
Rationale for business idea.....................................................................................................1
TASK 1: PART B............................................................................................................................2
Most significant objectives for establishment for this business ideas ...................................2
TASK 2............................................................................................................................................4
External analysis for selected business...................................................................................4
TASK 3............................................................................................................................................6
PART A...........................................................................................................................................6
PART B............................................................................................................................................6
Development of budget .........................................................................................................6
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business planning is considered as the most effective and new formal statement that
involves a unique concept, objectives and ideas for development of business plan (Laudon and
Laudon, 2011). It is also considered as a process which is used by entrepreneurs or individuals to
develop an appropriate business plan through they will be able to achieve their objectives.
Present report is based on new and unique business plan of establishing a multi cuisine restaurant
in Birmingham which is situated in the UK. Various aspects related to development and
implementation of new business plan is also discussed in this report. Apart from this, the four
main objectives behind this creation of business plan are discussed.
TASK 1: PART A
Rationale for business idea
A unique and innovative business idea of establishing a multi cuisine restaurant to be
started in Birmingham, as United Kingdom country. It is considered to be effective as venturing
in underdeveloped country with foreign direct investment plays a crucial role in economy and
having potential markets of nearby university campus (Peteraf, Gamble and Thompson 2014). It
is also considered as an effective business idea for young and dynamic individuals. It is a unique
business idea as there is no such type of multi cuisine restaurant in Birmingham. This restaurant
business offers a range of services to a culturally diversified base of customers. In this context,
by being a multi cuisine restaurant, it will be able to influence the customers with diversified
culture foods and also, attract people with different age groups.
It will be a new restaurant that is based on unique concept and themes of cultural heritage
of Birmingham. These business idea of opening a multi cuisine restaurant has crept in by
analysing the cultural beauty of Birmingham. It has been emerged as a famous tourist destination
in the last few years because of its ancient architecture and cultural importance. This place is
analysed as an excellent for restaurant. Outlet of restaurant will be used for dual purpose by
providing new dining place for family and youngsters as well as, it is an area for expensive
dinning for business class people. Apart from this, the menu of restaurant will contain Mexican,
French, Italian, British cuisine, Indian and Italian best dishes and it also provides both alternative
of veg and non-vegetarian. This multi cuisine menu will influence the tourists and youngsters
along with unique Birmingham theme based interior designing. The architecture inside the
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restaurant will contain a touch of all old monuments, handicrafts and culture. This attractive and
unique combination of structure and multi-cultural food will point out a difference for this
restaurant.
Apart from this, analysis of competitors is also taken into consideration that is also
considered to be important to develop a business plan as they also affect the business operations.
Purnells Carters of Mosley Adam's restaurant
It is also the most famous
restaurant of celebrity chef
Glyn Purnell who provides an
innovative British menu in
chic lighted restaurant with
Bar. Recently, it has achieved
5 stars rating from its
customers and therefore, it is
considered as a tough
competitor for our Multi
cuisine restaurant.
It is a British open Kitchen
restaurant which is very
famous for its modem dishes
by using the seasonal British
ingredients. It has continuous
growth in services just because
of its innovative and unique
variety of dishes.
It is recognised as a famous
British cuisine restaurant as it
provides an upscale choice for
acclaimed modem for British
tasting menus in a chic and
contemporary dining room.
Major difference is its variety
of food which it offers to
customers.
Most different thing in this
restaurant is their menu which
offers a blend of seasonal
dishes. It will also be
considered as a major
competitor because it is mostly
preferred by youngsters.
Considered as the major
competitor for our restaurant
as it provides a wide variety of
British and Italian cuisine
dishes. It has a wide market
appearance and its taste mostly
influence the customers.
TASK 1: PART B
Most significant objectives for establishment for this business ideas
The main aim of this work is to give a foundation of business proposal for establishment
of multi cuisine restaurant in Birmingham, UK. This major work is being conducted with an
entrepreneurial approach for starting new and unique business. In this context, overall aspects
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related with new business development will be analysed effectively and appropriately so that it
will lead achievement of success in business operations (Anderson, Sweeney and Williams,
2011). It is also being used to provide a detailed business plan by defining all functional areas.
Some major objectives have developed which provides direct support to accomplish the work
effectively. After accomplishment of this report, these major objectives are needed to be met.
 To achieve recognition of tourists from other countries and providing them better taste
and experience of multi cuisine’s dining and food of different cultures. This objective
will be achieved as there is no such competitor brand in service industry which provides
multi cuisine dishes and have an exotic architectural design.
 To develop a successful business idea which contains little investments and provides
more outcomes. Present business ideas is considered to be effective as it requires less
capital investment and provides appropriate benefits in every season.
 To make it easier for people of diversified culture to find their favourite food and
ambience at one place. Through implementation of this business strategy and plans
effectively, the overall business requirement must be fulfilled.
 To achieve a strong brand recognition in service industry of UK by providing quality and
wide range of dishes to attract the target audience of youngsters and business class
people. By introducing innovation in business operations, this objective behind new
business development will be achieved. By providing effective quality of products and
services, this restaurant will be able to attract its target customers and sustain in
competitive business environment.
Thus, these are some importance which supports in the accomplishment of business activities in
an effective and appropriate manner.
Further, from the different forms of ownership like sole trader, partnership and joint venture etc.
the most effective form of business structure is partnership.
Partnership: It is considered as effective business structure which contains lower business risk
and investment (Engemann and Henderson, 2011). In partnership firm, an amount of business
capital is share by partners with an aim to maximize profits and they are equally liable for
outcome of profits and loss. By our new business plan, partnership is considered as effective as
operation and risk will be equally divided on business partners.
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TASK 2
External analysis for selected business
As per given scenario, an external analysis of service industry is done to recognise the
factors that provide influence on implementation of major new business development plan.
PESTLE analysis is used for analysing situation for success of new business in service industry.
 Political environment: These are considered as all about the government intervenes in
the economy (Gnatzy and Moser, 2012). This political environment includes factors like
government policy, political stability or instability that affects the business operations in
overseas markets, foreign trade policy, tax policy, labour laws and trade restrictions etc.
In present scenario, these factors are also analysed and to be followed in order to achieve
business objectives. Business needs to be able to respond the current and anticipated
future legislation. All the rules and regulation must be followed for removal of all
restrictions.
 Economic factors: These factors also have a significant impact on how organization
regulate business and also determines its profitability (PESTLE analysis of restaurant
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Illustration 1: PESTLE analysis model

industry, 2017). The major economic factors that new business ideas of Multi cuisine
restaurant involves economic growth, interest rates, exchange rates, inflation, disposable
income of consumers and business. Moreover, economy of UK has achieved growth
continuously which has resulted in rise in income level of consumers in industry. It is
also provided positive influence on service industry in UK as people are more focused on
consumption of unique and quality products. Thus, economic condition are also
considered as positive for establishment of new business operations.
 Social factors: These are also considered as socio cultural factors that involves the
shared belief perception and attitudes of population. Social factors that influence the new
business plans are growth of population, age, distribution, career attitudes and health
consciousness etc. In present scenario, these factors will also be analysed in order to
develop successful business operations. Quality of products and services must be
provided to customers in new multi cuisine restaurant.
 Technological factors: Technology is most important as it will provide a competitive
advantage over rivals. It is very useful for our new restaurant to create packaging, food
labels and the production of food. Rise in technological environment, provides major
support to give information to targets customers about our new products and services
with supports of communication channels like digital marketing, social media, online
marketing, and e-commerce website etc.
 Legal factors: These factors involves- health and safety, equal opportunities, advertising
standards, consumer rights and laws, products labelling and product safety. It is clear that
we have to considered all these legal in order trade successfully. It is essential to develop
new business operations effective so that all the objectives must be accomplished
effectively. Thus, these legal factors will provide a negative impact on business
operations.
 Environmental factors: Also identified as important because it provides an
understanding that organisation in service industry also needs to contribute towards
sustaining environment and resolve problems like scarcity of resources, pollution targets,
doing business as ethical and should analyse the rules which are developed by
government.
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Thus, it can be said that these factors provides both positive and negative influence on
service industry and effective policies should be so that negative impact these factors on business
operations could be removed.
TASK 3
PART A
Defining the launch event
After development of effective business plan, it also important to launch event in order to
promote new restaurant and business service. Various are available through which effective
promotion and launch event can be made successful like celebrity endorsement, organizing a
functioning, digital advertising and promotion etc. There are various business services through
which they will be able to meet the objectives (Young and Dhanda, 2012). In present scenario,
for the promotion and organizing launch events, method of celebrity enforcement will be as they
have major popularity among the people and they have there influenced on people which
provides supports in attraction of customers. A formal procedure must be followed to invite a
most popular celebrity Chef which are mostly known for their specialist of different cuisine
foods. Along with this, all the government official in city should be invited at the launch of new
restaurant as they are well known by people and it will also be beneficial for enterprise. Family
member of staff will also be invited so that employees will feel positive and it also provides
inner motivation. The total number of guest will be 200 people. Further, we will also invite out
local media channels to cover the launch events and organize an appropriate entertainment
function for enjoyment of people.
PART B
Development of budget
For the party of two hundred people, it is also essential to have an appropriate budget so
that we will be bale to meet the requirement (Osterwalder and Pigneur, 2010). An appropriate
budget needs to be made that includes an appropriate distribution of funds for activities as per
requirement. Further, a budget and cash flow statement is prepared to determine the activities
which needs to be accomplish in appropriate budgets.
Items Expense
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Entertainment 800
Purchase of equipments 3000
Salary to staff 4000
Advertisement 900
Decoration 500
Food 2000
Other expenses 600
Total expenses or budget 11800 GBP
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An estimated budget and cash flow statement has been prepared which provides a clear
understanding about various expenses which needed to be made and also allocation of financial
resources of funds has been done which is needed to be followed in order to manage the cost of
operations.
Conclusion
In this report, it has been concluded that it is every complex process of development of
business plan as it requires a lot of efforts to plan and design the activities. It is also considered
as effective for every individual or enterpriser to develop an effective and attractive business. In
this analysis, this plan of multi cuisine restaurant is considered as effective and it is needed to be
implemented in order to achieve business objectives.
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REFERENCES
Book and journals
Laudon, K.C. and Laudon, J.P., 2011. Essentials of management information systems. Upper
Saddle River: Pearson.
Peteraf, M., Gamble, J. and Thompson Jr, A., 2014. Essentials of strategic management: The
quest for competitive advantage. McGraw-Hill Education.
Anderson, D.R., Sweeney, D.J. and Williams, T.A., 2011. Essentials of modern business
statistics with Microsoft Excel. Cengage Learning.
Engemann, K.J. and Henderson, D.M., 2011. Business Continuity and Risk Management:
Essentials of Organizational Resilience. Rothstein Publishing.
Young, S.T. and Dhanda, K.K., 2012. Sustainability: Essentials for business. Sage Publications.
Osterwalder, A. and Pigneur, Y., 2010. Business model generation: a handbook for visionaries,
game changers, and challengers. John Wiley & Sons.
Gnatzy, T. and Moser, R., 2012. Scenario development for an evolving health insurance industry
in rural India: INPUT for business model innovation. Technological Forecasting and
Social Change. 79(4). pp.688-699.
Online
PESTLE analysis of restaurant industry, 2017.[Online].Available
through:<http://freepestelanalysis.com/pestel-pestle-analysis-of-restaurant-industry/>
[Accessed on 25 November 2017].
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